Who is this choice relevant to?

Christmas market stall serving shared toppings

You want enough sprinkles for several treats and need a product that suits what you’re serving, such as pastries or a dessert.

Home baker or treat maker

You want to use Gestampte Muisjes on more than just crispbread. Albert Heijn and Jumbo also suggest serving them with foods such as yoghurt and pastries.

Seller of unpackaged treats

You need up-to-date allergen information when muisjes are part of a treat you sell unpackaged. The Netherlands Food and Consumer Product Safety Authority says this information must also be available for unpackaged foods.

What should you look for when buying?

If you’re serving treats to a group, first work out how much topping you need, whether you specifically want the crushed version and what information you’ll need to provide when serving.

What to consider What to check Who is this important for?
Quantity Compare the net weight and decide how much topping you want to use per treat. Albert Heijn lists Gestampte Muisjes at 270 g and Feestmuisjes at 330 g; these are different types of product. When serving a group, I want to work out how many sprinkles I need in advance without treating different product types as equivalent. Quantity is the top priority for around 42% of consumers.
Product type Check whether you want crushed muisjes, whole Feestmuisjes or Anijshagel. A larger pack won’t automatically give you the same topping. For my decoration, it matters whether the topping is finely crushed or made up of whole muisjes. Getting the right look is the first consideration for around 33% of consumers.
Allergen information Read the current label and, if you’re selling treats unpackaged, make sure visitors can access allergen information. When I sell treats, I want to be able to answer questions about allergens before someone buys. This information is the most important consideration for around 25% of consumers.

Common mistakes

  • Assuming Feestmuisjes are a larger bag of Gestampte Muisjes

    According to Albert Heijn, De Ruijter Feestmuisjes, 330 g, contain more than the 270 g pack of Gestampte Muisjes, but they’re a different product type.

    Is the crushed texture essential for your topping? If so, plan how much Gestampte Muisjes you’ll need rather than focusing only on the higher pack weight.

  • Using the number of label servings as a guide for a group

    A serving on one label may not contain the same amount of topping as a serving on another. This means comparing the number of servings won’t tell you much about how much you’ll want to sprinkle on each treat.

    Compare the net weight, then decide how much you want to use per treat.

  • Overlooking wheat on the label

    The product information for De Ruijter Gestampte Muisjes lists wheat starch. The Feestmuisjes described also contain wheat and cereals containing gluten. So don’t assume the topping is gluten-free based on the product name.

    Check the ingredients and allergen information on the pack you’re actually using.

  • Forgetting allergen information when selling unpackaged treats

    The Netherlands Food and Consumer Product Safety Authority says allergen information must also be available when you sell food unpackaged.

    Make sure visitors can check which allergens a treat contains before buying it, and keep the current product packaging to hand.

Relevant brand for comparison

De Ruijter

Albert Heijn lists De Ruijter Gestampte Muisjes, 270 g, Feestmuisjes, 330 g, and Anijshagel, 300 g, as separate products.

  • The crushed version is a good fit if that’s the product type you want for your topping; the other two are alternatives if you’re happy with a different texture.
  • Feestmuisjes and Anijshagel are not crushed muisjes. Check the latest ingredients and allergen information for each pack you choose.

Joybuy products

Related products coming soon.

Frequently asked questions

Is Feestmuisjes a larger bag of Gestampte Muisjes?

No. Albert Heijn lists Feestmuisjes, 330 g, and Gestampte Muisjes, 270 g, as different products. Choose Feestmuisjes only if whole muisjes suit your treat.

What can you serve Gestampte Muisjes on?

Albert Heijn and Jumbo suggest serving them with foods such as crispbread, bread, yoghurt and pastries. For a Christmas market, choose a way of serving them that lets you control how much topping goes on each treat.

Are De Ruijter Gestampte Muisjes gluten-free?

Don’t assume they are: Jumbo lists wheat starch as an ingredient in Gestampte Muisjes. Always check the label on the pack you’re using for ingredients and allergen information.

Does a Christmas market stall need to provide allergen information for unpackaged treats?

Yes. The Netherlands Food and Consumer Product Safety Authority says allergen information must also be available for unpackaged foods. Make sure visitors can access this information before they buy a treat.

How should you store an opened bag of muisjes?

Store the muisjes in a dry place and seal an opened bag well. Follow the storage instructions and use-by date on the packaging.