Who is this choice relevant to?

Consumers who need to avoid sugar completely

You’re looking for crushed aniseed sprinkles that can genuinely be described as sugar-free. So check the ‘of which sugars’ figure per 100 g, rather than relying only on a statement about added sugar on the front of the pack.

Fans of the birth celebration tradition

You want rusks or another treat with the distinctive aniseed flavour and sprinkleable texture of crushed aniseed sprinkles. The traditional De Ruijter version suits this purpose, but not if you need a strictly sugar-free option.

Consumers considering a different breakfast product

You’re looking for a breakfast product with no added sugar and don’t mind if its texture and flavour differ from crushed aniseed sprinkles. If so, compare the sugars per 100 g in the products you’re considering.

What should you look for when choosing?

First decide whether sugar-free is essential, or whether you’re mainly looking for the traditional sprinkles experience or a different breakfast product. Each option calls for different label checks.

What to consider What to check when buying Who it’s relevant to
Strictly sugar-free Check the ‘of which sugars’ figure per 100 g: according to the European Commission, solid foods can only carry a sugar-free claim if they contain no more than 0.5 g per 100 g. ‘No added sugar’ is a different claim. If sugar-free is the deciding factor for me, I don’t want to rely on a claim about added sugar alone. This strict requirement is the top priority for around 42% of consumers.
Traditional sprinkles Consider whether you want to keep the aniseed flavour and sprinkleable form for rusks or a treat. Albert Heijn lists 79 g of sugars per 100 g for De Ruijter Gestampte muisjes. For rusks at a birth celebration, I want to keep the familiar flavour and form, even if that means choosing a product that isn’t sugar-free. Around 25% of consumers prioritise this tradition.
A different breakfast product Compare muesli and other breakfast products with one another per 100 g. Also read the ingredients and any warnings about sweeteners or polyols. If I’m looking for something different for breakfast, I’m happy to accept a different flavour and texture to avoid added sugar. This breakfast choice is the top priority for around 33% of consumers.

Common mistakes

  • Assuming ‘no added sugar’ means ‘sugar-free’

    These are different claims. According to the European Commission, solid foods can only carry a sugar-free claim if they contain no more than 0.5 g of sugars per 100 g. A breakfast product with no added sugar may still contain sugars.

    If you need a strictly sugar-free product, check the ‘of which sugars’ figure per 100 g on the label, regardless of what the front of the pack says.

  • Buying muesli for a treat with crushed aniseed sprinkles

    Muesli can be a different breakfast option, but it won’t necessarily have the aniseed flavour, sprinkleable form or traditional use of crushed aniseed sprinkles.

    First decide whether you’re looking for a breakfast product or sprinkles for a birth celebration. Then compare products within that category.

  • Looking only at the sugar information

    Albert Heijn lists wheat in De Ruijter Gestampte muisjes. The AH Krokante muesli noten 0% suiker product reviewed contains nuts, cereals containing gluten and maltitols; its product page warns that excessive consumption may have a laxative effect.

    Also read the ingredients, allergen information and warnings on the packaging of the product you buy.

Relevant brands to compare

De Ruijter

De Ruijter Gestampte muisjes are a traditional option for rusks and other uses where you want an aniseed flavour and a product you can sprinkle.

  • The product format is suited to using crushed aniseed sprinkles as a topping or decoration.
  • Albert Heijn lists sugar and glucose syrup among the ingredients, along with 79 g of sugars per 100 g and wheat. This version is not sugar-free.

AH

AH Krokante muesli noten 0% suiker is a different type of breakfast product, not crushed aniseed sprinkles.

  • Albert Heijn lists 1.3 g of sugars per 100 g for this muesli product.
  • That amount is above the limit for a sugar-free claim. The product contains maltitols, nuts and cereals containing gluten; Albert Heijn warns that excessive consumption may have a laxative effect.

Quaker

Quaker Zero Sugar Added Strawberry & Peach is a breakfast alternative for anyone who doesn’t need crushed aniseed sprinkles.

  • According to Albert Heijn’s product information, this version contains no added sugars or sweeteners.
  • Albert Heijn does list 6.3 g of sugars per 45 g serving. So no added sugars does not mean the product is sugar-free.

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Frequently asked questions

Are De Ruijter Gestampte muisjes sugar-free?

No. Albert Heijn lists sugar and glucose syrup among the ingredients in De Ruijter Gestampte muisjes, and 79 g of sugars per 100 g. That is above the limit of no more than 0.5 g per 100 g that the European Commission sets for a sugar-free claim.

Does ‘no added sugar’ mean a product contains no sugars?

No. A product with no added sugar may still contain sugars. For example, Albert Heijn lists 6.3 g of sugars per 45 g serving for Quaker Zero Sugar Added Strawberry & Peach. So check the ‘of which sugars’ figure in the nutrition table too.

How do I compare crushed aniseed sprinkles with breakfast alternatives?

First check whether the products serve the same purpose: crushed aniseed sprinkles for their aniseed flavour and traditional use, or muesli as a different breakfast product. Then compare the nutritional information per 100 g. The Netherlands Nutrition Centre recommends this basis because manufacturers decide their own serving sizes.

What should I check in the ingredients besides sugars?

Also read the allergen information and any warnings. Albert Heijn lists wheat in De Ruijter Gestampte muisjes. For AH Krokante muesli noten 0% suiker, nuts, cereals containing gluten and maltitols are among the ingredients to note. Check the label on the pack you choose when you buy it.