Who is this relevant to?

Planning a vegan celebration

If you’re sharing sprinkles at a baby shower, birthday party or another occasion, the ingredients need to be suitable for vegan guests too. The Dutch Association for Veganism says carmine is not vegan; Jumbo lists this colouring in De Ruijter Gestampte Muisjes, 270 g.

Buying aniseed sprinkles for a group

If you’re serving several portions, compare both the pack size and the type of sprinkles. Jumbo lists Gestampte Muisjes at 270 g, while Albert Heijn lists Feestmuisjes and pink-and-white sprinkles at 330 g. Those larger packs contain whole sprinkles, not the crushed variety, and the carmine listed in their ingredients also makes them unsuitable for strictly vegan use.

Checking for wheat and gluten too

Choosing vegan and choosing wheat- or gluten-free are two different things. Jumbo lists wheat starch and cereals containing gluten in De Ruijter Gestampte Muisjes, 270 g. For the product you plan to serve, check the current allergen information on the pack as well.

What should you look for when buying?

For vegan guests, check the ingredients first. Then compare how much you need and whether crushed sprinkles or whole ones are right for the way you plan to serve them. Check allergen information separately.

What to consider What to check when buying Who it matters to
Vegan ingredients Read the current ingredients list and look out for carmine, carminic acid, cochineal and E120. Jumbo lists carmine in Gestampte Muisjes, 270 g; the Dutch Association for Veganism says this colouring is not vegan. When I’m putting something out for vegan guests, I want to exclude animal-derived ingredients. For around 50% of consumers, vegan suitability would be the main purchase consideration.
Pack size and type Compare the net weight and decide whether you want crushed sprinkles or whole ones. Jumbo lists Gestampte Muisjes at 270 g, while Albert Heijn lists Feestmuisjes and pink-and-white sprinkles at 330 g. For several rusks or cakes, I want to know how much I need and which type I want to serve. This combination would be the top priority for around 30% of consumers.
Wheat and gluten Check the pack’s allergen information separately from any vegan claim. Jumbo lists wheat starch and cereals containing gluten in Gestampte Muisjes, 270 g. If a guest needs to avoid wheat or gluten, I don’t want to rely on the word ‘vegan’ alone. For around 20% of consumers, checking allergens would be the first priority.

Common mistakes

  • Assuming sugar and anise mean the ingredients are vegan

    The colouring matters too. Jumbo lists carmine in De Ruijter Gestampte Muisjes, 270 g; the Dutch Association for Veganism considers carmine non-vegan.

    Read the full ingredients list rather than checking only the main ingredients or product name.

  • Assuming a bigger bag of whole sprinkles is the same variety

    The 330 g packs of Feestmuisjes and pink-and-white sprinkles listed by Albert Heijn contain whole sprinkles. Both ingredients lists also include carmine.

    First decide whether you want crushed or whole sprinkles, then check the ingredients for that specific variety.

  • Assuming vegan means wheat- or gluten-free

    A vegan claim on its own tells you nothing about these allergens. Jumbo lists wheat starch and cereals containing gluten in Gestampte Muisjes, 270 g.

    Check the allergen information separately on the pack you plan to use.

  • Relying only on a product page you viewed earlier

    Ingredients and allergen information can change, as Albert Heijn notes in its product information. This is especially important when you’re serving sprinkles to other people.

    Read the label on the product you actually bought before serving it.

Relevant brands to consider

De Ruijter

De Ruijter appears in supermarket listings for 270 g packs of Gestampte Muisjes and 330 g packs of whole Feestmuisjes and pink-and-white sprinkles. So the difference in pack size also comes with a difference in product type.

  • You can compare the listed crushed and whole sprinkles by type and net weight.
  • The ingredients listed by Jumbo and Albert Heijn for these varieties include carmine. The Dutch Association for Veganism says this makes them unsuitable for strictly vegan use.
  • Jumbo also lists wheat starch and cereals containing gluten in Gestampte Muisjes, 270 g.

Joybuy products with aniseed sprinkles

This 300 g pack of aniseed sprinkles is one option to consider if you’re looking for sprinkles to share. For a strictly vegan occasion, don’t rely on the product name or a vegan claim alone: check the current packaging before choosing it for your guests.

De Ruijter Aniseed Sprinkles, 300 g

De Ruijter Aniseed Sprinkles, 300 g

For anyone looking for aniseed sprinkles to share. If you’re serving vegan guests, check the ingredients on the current pack and review the allergen information separately.

View on Joybuy

Frequently asked questions

Are De Ruijter Gestampte Muisjes, 270 g, vegan?

They’re not suitable for strictly vegan use: Jumbo lists carmine in the ingredients for this variety, and the Dutch Association for Veganism says carmine is not vegan. Always check the ingredients on the current pack when you buy.

Are larger bags of whole sprinkles a vegan alternative?

Not the De Ruijter Feestmuisjes and pink-and-white sprinkles, 330 g, listed by Albert Heijn: their ingredients lists also include carmine. They’re whole sprinkles, not Gestampte Muisjes.

Can I assume sprinkles are wheat- or gluten-free if they’re labelled vegan?

No. Vegan and allergen-free don’t mean the same thing. Jumbo lists wheat starch and cereals containing gluten in De Ruijter Gestampte Muisjes, 270 g; check the allergen information for every other product separately.

What should I check on the label before serving sprinkles to guests?

Read the ingredients list for animal-derived ingredients and check allergens separately, taking into account the guests you’re buying for. Use the packaging for the product you actually bought: Albert Heijn notes that product information can change when details are updated.