Only choose a croissant as a wholemeal option if it is explicitly labelled wholemeal and the ingredients support that claim. A multiseed croissant is not automatically wholemeal. If wholemeal is your priority, a roll clearly labelled wholemeal is a different choice from a croissant.
You want to know whether a croissant is genuinely wholemeal and how much fibre it contains per 100 g. Its colour, seeds or ‘multigrain’ name alone won’t tell you that. According to the Netherlands Food and Consumer Product Safety Authority, the ‘wholemeal’ label can only be used when all the flour used is made from whole grains.
You’re buying croissants for several people and want to compare the number of items, total weight and preparation method. Jumbo offers a range of packs and varieties in its croissant category. A pack of bake-at-home croissants isn’t necessarily the same as individual croissants from the in-store bakery.
You check the ingredients and allergen information before buying. Albert Heijn lists milk, cereals containing gluten and iodised salt among the ingredients in its Multiseed Croissant. Check the current packaging of the product you choose.
First decide whether you’re looking for a croissant or, above all, a verifiably wholemeal grain product. Then compare the quantity and check the preparation method and ingredients of the variety you choose.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Wholemeal or multiseed | Look for the explicit ‘wholemeal’ label and check which types of flour are listed in the ingredients. Check the fibre content per 100 g separately. | If I’m choosing a wholemeal grain product, I don’t want to rely on seeds or colour. A verifiably wholemeal option is the priority for around 46% of consumers. |
| Quantity per pack | Compare the number of items and total weight, and distinguish between packaged, bake-at-home and in-store bakery croissants. | For breakfast with several people, I want to know whether the pack contains enough suitable portions. Getting the right quantity is the priority for around 36% of consumers. |
| Preparation and ingredients | Check how the product is sold and the current ingredients and allergen information for the variety you choose. | If I don’t want to bake croissants at home or need to avoid certain ingredients, I need to choose a variety that suits me. This practical check is the deciding factor for around 18% of consumers. |
A croissant with seeds or a brown colour isn’t necessarily a wholemeal croissant. Albert Heijn’s Multiseed Croissant isn’t labelled wholemeal, and wheat flour is listed as its first ingredient.
Look for the ‘wholemeal’ label on the product, then check the ingredients. Treat the fibre content as separate nutritional information, not as proof that the product is wholemeal.
The number of items, total weight and preparation method can vary between croissant varieties. So the same number of croissants doesn’t necessarily mean you’re getting the same quantity.
Compare the number of items and the weight in grams, and compare different types of product separately.
Albert Heijn’s Multiseed Croissant lists iodised salt, milk and several cereals containing gluten. That doesn’t tell you which ingredients are in a croissant from another brand.
Check the current packaging for the variety you choose, especially if you need to watch out for allergens or a specific ingredient.
A croissant and a wholemeal roll are different products, even when they’re listed in the same bread category. Check the label for each individual variety at every retailer.
Offers standard croissants as well as a Multiseed Croissant.
Offers standard, butter, plant-based and frozen varieties in its croissant category.
Offers a butter croissant which, according to the product page, is only available in store.
Offers a wholemeal roll and a butter croissant as separate bakery products.
Offers wholemeal rolls and wholemeal multigrain rolls, among other products.
Offers butter croissants and wholemeal rolls in its bread category.
No. Seeds and a brown colour don’t prove that all the flour used is wholemeal. According to the Netherlands Food and Consumer Product Safety Authority, the ‘wholemeal’ label can only be used if all the flour used is made from whole grains. Albert Heijn’s Multiseed Croissant lists wheat flour as its first ingredient.
A roll explicitly labelled wholemeal is a different option from a standard or multiseed croissant. Plus, Aldi and Dirk offer wholemeal rolls as separate products; check the current product information for those too.
Check both the number of items and the total weight, and compare croissants sold in the same way. Jumbo offers different pack sizes and preparation methods in its croissant category.
Check the allergen information on the current packaging for the specific variety. For its Multiseed Croissant, Albert Heijn lists milk and cereals containing gluten, including wheat, barley, spelt and rye. Don’t assume other croissants contain the same ingredients without checking.
