Choose half a wholemeal loaf if you eat bread on several weekdays and want a smaller amount than a whole loaf. If you only fancy a croissant now and then, a single one may suit your breakfast routine better than a multipack. For bake-at-home croissants, check the preparation and storage instructions too. A smaller pack only prevents leftovers if you actually use everything in it.
Do you eat breakfast at home on several weekdays, but often find that a whole loaf goes uneaten? Half a wholemeal loaf gives you a smaller amount of bread. Check how long it keeps and whether the packaging says you can freeze it.
A single fresh croissant could be just right for a morning when you don’t want to bake anything. With a bake-at-home option, it’s the preparation steps, storage instructions and number of croissants that matter.
If you’re choosing based on fibre, saturated fat or salt, compare the nutritional information for the specific croissant and half loaf. Check whether the figures are given per 100 g or per serving.
| What to consider | What to check before buying | Who is this important for? |
|---|---|---|
| Breakfast for several days | The wholemeal labelling and the nutritional information for fibre, saturated fat and salt for the specific products. | If I want to eat bread on several weekdays, I want to know what I’m choosing per serving rather than relying on the product name alone. Around 42% of consumers prioritise this kind of regular nutritional staple. |
| How much to keep at home | The number of items or weight per pack, as well as the storage and freezing instructions. | In a small household, I don’t want to buy more bread or croissants than we’ll eat. For around 33% of consumers, keeping a limited amount at home is their main priority. |
| Preparation in the morning | Whether the croissant is ready to eat or needs to be defrosted or baked first. | On a busy morning, I want to know in advance whether I can have breakfast straight away or need to allow time for the oven. That preparation is the deciding factor for around 25% of consumers. |
A croissant is a small bread roll; half a wholemeal loaf is a smaller amount of bread to eat over several occasions. They’re not simply two pack sizes of the same breakfast product.
First decide whether you’re looking for bread for several weekdays or specifically want a croissant. Then compare servings, preparation and nutritional information.
Four or six croissants are only practical if you’ll use them before they go out of date. You may have some half a loaf left over too.
Choose a pack size to match the number of breakfasts you’re planning, and only freeze the product if its instructions say you can.
Albert Heijn lists iodised salt in AH Vloerbrood volkoren half. That ingredient information doesn’t tell you anything about a different type of bread or croissant.
If the type of salt used matters to you, check the ingredients on the pack you’re buying.
Taste and texture don’t tell you how much fibre, saturated fat or salt a particular serving contains. The Voedingscentrum gives figures for a 45 g croissant, including 1.1 g of fibre and 5 g of saturated fat; shop-bought products may differ.
Compare nutritional information on the same basis, such as per 100 g, and check serving size and allergens separately.
These examples can help you compare packs and product types. The features listed apply to the products described, not to the entire range.
A useful option to consider if you’re looking for half a wholemeal loaf for several breakfasts.
Offers both half a wholemeal loaf and a pack of chilled croissants.
Offers an individual small croissant and a 400 g half wholemeal tin loaf.
A shop example for a single fresh butter croissant or a choice of half and whole loaves.
An example to help you assess the quantity in a multipack of croissants.
Offers a cheese croissant that’s only available in store.
These Joybuy products are croissants for anyone who wants to explore the croissant side of the breakfast choice. Compare the number in each pack with how many you’ll actually eat, and check the preparation and storage instructions on each pack.
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An 85 g croissant for anyone looking for a single breakfast serving. Check the ingredients, nutritional information and storage instructions on the packaging.
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A pack of four croissants for anyone planning several servings. Check how to prepare them and how to store the pack once opened before spreading them over several mornings.
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A pack of four for anyone who wants to match the number of croissants to their breakfast plans in advance. Read the preparation, storage and allergen information on the packaging.
No. The Voedingscentrum classifies croissants as small bread rolls; half a wholemeal loaf is a smaller amount of bread that you can spread over several breakfasts. So first choose the type of product that suits your breakfast, then decide on the pack size.
No. Don’t assume based on the product type: check the ingredients of the specific product. For example, Albert Heijn lists iodised salt in AH Vloerbrood volkoren half, but that doesn’t tell you anything about other breads or croissants.
Read the allergen information on the exact pack. The ingredients for the small PLUS butter croissant include milk and egg, among other things; don’t assume the same applies to other croissants or half loaves.
It depends on the product, so follow the instructions on the packaging. PLUS says the half wholemeal loaf mentioned can be frozen on the day of purchase and should be used within one month. Jumbo, on the other hand, says its Super Croissants, which contain six servings, are not suitable for freezing.
