Who is this choice relevant to?

People working from home who want a seeded croissant

You want to keep your croissant moment, while also considering the ingredients and fibre content. Compare the nutritional values per 100 g with your usual choice; visible seeds don’t tell you how much fibre the product contains.

Lunchers who prefer the classic croissant flavour

You’re looking for a buttery croissant for a lunch that takes little preparation. When choosing, consider the product format too: an individual croissant makes different demands on your lunch break than a bake-off or frozen version.

People working from home who mainly focus on fibre

You regularly have lunch at home and want to choose bread that suits this priority. According to the Netherlands Nutrition Centre, wholemeal bread is particularly high in fibre; check that the bread you choose is explicitly labelled as wholemeal.

What should you look for when choosing?

First decide whether you want to stick with the croissant format or would rather make bread a regular lunch staple. Then compare the preparation requirements and nutritional information on the packaging within your chosen product type.

Multiseed croissant

A good fit if: you want a croissant with seeds and kernels, such as the sunflower seeds and linseed in the AH Multiseed Croissant.

Consider: multiseed doesn’t automatically mean wholemeal; check the ingredients if wholemeal flour is essential to you.

Butter croissant

A good fit if: classic buttery flavour and the familiar croissant character are your main reasons for choosing it.

Consider: don’t use general nutritional values for croissants as a guide to every butter variety.

Wholemeal bread

A good fit if: you want a bread option that puts fibre first for regular lunches at home.

Consider: bread doesn’t have the same flavour or texture as a croissant; you can still enjoy a croissant as an occasional alternative.

When choosing croissants for a working-from-home lunch, different needs may take priority. The percentages below relate to consumers for whom the stated concern is the most important one.

What to consider What to check when buying Who it matters to
Fibre and ingredients Compare fibre per 100 g and check which grains and seeds are listed in the ingredients. If I want to keep eating croissants but pay more attention to fibre, I want to know what the variety actually contains. This is the main consideration for around 38% of consumers.
Preparation and storage Check whether the croissants are ready to eat or need baking, and read the storage instructions. Between work tasks, I want to know how much preparation my lunch requires and whether I can store the croissants. Ease of preparation is the main concern for around 37% of consumers.
Flavour and texture Check the ingredients if you’re specifically looking for butter; also compare the portion size and nutritional value of the variety you choose. For a varied lunch, I mainly want the classic croissant flavour and flaky layers. This flavour preference is the top priority for around 25% of consumers.

Common mistakes

  • Assuming multiseed means wholemeal

    Seeds and kernels don’t mean that the grain base is entirely wholemeal. According to the Netherlands Nutrition Centre, wholemeal bread is made with 100% wholemeal flour.

    If wholemeal is what you’re after, look for an explicit label and check the ingredients; compare the nutritional values per 100 g for fibre content.

  • Comparing only the number of croissants

    An individual croissant, a larger multiseed variety and a pack of bake-off croissants can differ in weight and preparation requirements.

    Compare nutritional values per 100 g first, then check the weight of one croissant and how it needs to be prepared.

  • Choosing a croissant as your regular lunch staple without checking the label

    If fibre is your main reason for looking for a different lunch staple, the croissant format alone won’t tell you whether a product is suitable.

    Compare the specific croissant with an explicitly labelled wholemeal bread using the nutritional information, rather than relying on the product name.

  • Overlooking allergens in unwrapped products

    If you have a food allergy, information about ingredients and possible cross-contamination is important. According to the Netherlands Nutrition Centre, allergen information on the label is essential.

    For packaged croissants, read the current packaging; for unwrapped products, ask for the allergen information.

Brands to consider

Albert Heijn

The AH Multiseed Croissant is a specific example for anyone looking for a seeded option in the croissant format.

  • Albert Heijn lists this variety as weighing 80 g per croissant and provides information on ingredients, allergens and nutritional values.
  • Check the current packaging when buying; product information can change.

Jumbo

Jumbo offers croissants in different formats, including butter, bake-off and frozen varieties.

  • These different formats let you choose how much preparation suits your lunch break.
  • Compare the ingredients and nutritional values for each specific variety; the product format alone won’t tell you anything about these.

Lidl

Lidl describes a multiseed croissant containing several types of seeds in its freshly baked range.

  • According to Lidl, its multiseed croissant is available to buy in store.
  • Check the product’s nutritional and allergen information if these affect your choice.

ALDI

ALDI describes an individual butter croissant for anyone looking for a classic croissant.

  • ALDI describes its croissant as crisp and flaky; this is the brand’s own description of the product.
  • Don’t treat this description of the texture as a substitute for the product’s ingredient and nutritional information.

Products for different lunch choices

These Joybuy products include croissants for your croissant moment and rye bread as a separate bread option. For croissants, consider the portion size and any preparation required; choose the rye bread only if you’re also considering a lunch without a croissant.

g'woon butter croissants, 4 pieces, 180 g

g'woon butter croissants, 4 pieces, 180 g

For anyone who wants a butter croissant with their working-from-home lunch; the product name states that the pack contains four, weighing 180 g in total.

Check the packaging to see whether the croissants need to be prepared. Compare fibre, saturated fat and salt using the current nutritional information.

View on Joybuy
Bolletje Rye Bread Bun, 500 g

Bolletje Rye Bread Bun, 500 g

A rye bread product for anyone who wants to consider a bread option for regular lunches at home; it isn’t a croissant.

The product name states 500 g. If fibre or the type of grain affects your choice, check the current ingredients and nutritional values per 100 g.

View on Joybuy
SCHOOF croissants, 4 pieces

SCHOOF croissants, 4 pieces

For anyone who has time to bake croissants at home; this option requires preparation and an oven.

The product name states that the pack contains four. Check the baking instructions, ingredients and allergens on the current packaging, especially if you’re specifically looking for a butter croissant.

View on Joybuy
G'woon mini butter croissants, variety listed as 200 g

G'woon mini butter croissants, 200 g variety

For anyone looking for mini butter croissants rather than a larger individual croissant.

The product title states 200 g, while the product description gives a different pack weight. Check the weight and number of pieces on the packaging before comparing portions; also check the preparation method and allergens.

View on Joybuy
Bakery Village Danish Croissant, 85 g

Bakery Village Danish Croissant, 85 g

For anyone considering an individual croissant portion with lunch; the product name states 85 g.

Check the ingredients if you’re looking for a particular buttery flavour or composition. Use the values on the current packaging to compare sugars and saturated fat.

View on Joybuy

Frequently asked questions

Is a multiseed croissant automatically wholemeal?

No, adding seeds doesn’t automatically make a croissant wholemeal. According to the Netherlands Nutrition Centre, wholemeal bread is made with 100% wholemeal flour; if you’re specifically looking for a wholemeal product, check the label and ingredients.

How do I compare croissants of different sizes?

First compare the nutritional values per 100 g, then check the weight of each croissant. The Netherlands Nutrition Centre recommends comparing products per 100 g; Albert Heijn lists its Multiseed Croissant as 80 g per piece, while the Netherlands Nutrition Centre’s general croissant reference is based on a 45 g piece.

What should I check if I have a food allergy?

Check the current allergen information for the exact croissant you want to eat. Albert Heijn lists milk and cereals containing gluten, among other allergens, for the AH Multiseed Croissant; for unwrapped products, ask for information about the specific variety.

Does every croissant contain iodised salt?

Don’t assume that every croissant does. Check the ingredients list for the variety you choose: Albert Heijn, for example, lists iodised salt in its AH Multiseed Croissant.

Which croissants are convenient to keep for several lunches at home?

Bake-off or frozen croissants can work if you want to save some for later lunches, provided you’re able to prepare them as needed. Jumbo offers both formats; follow the specific storage and preparation instructions on the packaging you choose.