If you’re looking for a larger individual croissant
Want one croissant for breakfast or a snack? Divide the pack weight by the number of croissants to compare portions. Weight doesn’t prove that a croissant is firm or can be cut into thick slices.
Who might each option suit?
If you plan your week and have an oven or air fryer
Want to prepare croissants on different days? Compare bake-at-home and frozen options, checking their individual cooking and storage instructions before choosing a stock-up option.
If you check food labels
Are ingredients, allergens or nutritional information important to your choice? Check the label of the exact product you’re buying; a similar product name is no substitute.
What should you look for when choosing?
When doing your weekly shop, start by deciding what matters most to you: a larger portion, preparing croissants on different days, or the information on the label.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Portion size | Compare the total weight and number of croissants. Don’t use the weight per croissant as a measure of firmness or how easy it is to slice. | If I want one larger croissant as a snack, I want to know how much I get per piece. For around 42% of consumers, portion size comes first. |
| Storage and preparation | Check whether the croissants are fresh, ready to bake or frozen, and read the cooking and storage instructions on the packaging. | If you want to enjoy croissants throughout the week, the best option is the one that suits your plans and equipment; this takes priority for around 33% of consumers. |
| Ingredients and allergens | Check the ingredients, allergen information and nutritional information for the exact product. | If certain ingredients influence my choice, I need to be able to check the label before buying the croissants. This is the main concern for around 25% of consumers. |
Common mistakes
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Assuming ‘thick cut’ means a large croissant
A higher weight per croissant indicates a larger portion, not a measured thickness or a croissant that can be cut into slices.
Compare the weight per croissant to assess portion size. Don’t rely on terms such as ‘super’ if you’re mainly looking for firmness.
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Choosing a week’s supply without checking the storage advice
Fresh croissants, bake-at-home packs and frozen options each have different preparation and storage requirements.
Decide when you want to eat the croissants and follow the instructions on the packaging you choose, including after opening.
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Assuming similar croissants have the same allergens
The bake-at-home croissants and individual small butter croissant described by PLUS have different listed allergens and warnings about possible traces.
Check the ingredients list and allergen information for the exact product every time.
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Assuming every croissant contains iodised salt
You can’t assume that a product contains iodised salt just because it’s a croissant.
Check the ingredients list on the pack you choose to find out what type of salt it contains.
Brands to consider
Albert Heijn
Albert Heijn describes both croissant dough and several frozen options.
- The croissant dough described weighs 240 g and makes six portions.
- According to Albert Heijn, this dough should be kept chilled, baked immediately after opening and not refrozen at home.
Jumbo
Jumbo lists standard, plant-based, large and frozen croissants, among other options.
- Jumbo lists Super Croissants in a pack of six with a total weight of 340 g.
- The product name and weight don’t tell you how thick the croissants are or whether they’re suitable for slicing.
Lidl
Lidl is worth considering if you want to check the ingredients in its oven-fresh range of croissants.
- Lidl publishes an ingredients and allergen overview for its oven-fresh bakery range.
- Check the information for the croissant you choose in store; the overview doesn’t give a general measure of portion size or thickness.
Aldi
Aldi describes both an individual fresh butter croissant and croissants in its bake-at-home range.
- An individual fresh croissant is an option if you’re looking for one to eat straight away.
- If you’re stocking up for the week, check the cooking and storage instructions for the specific option before buying.
Plus
PLUS describes bake-at-home croissants in bags and individual butter croissants.
- The described 180 g bag of bake-at-home croissants includes cooking, ingredients, allergen and nutritional information.
- The description for the individual small croissant says that a thawed product must not be refrozen.
Dirk
Dirk lists croissants from its own brand, Danerolles and Délifrance, among others.
- Dirk lists, among other options, four own-brand croissants weighing 180 g in total and six Délifrance butter croissants weighing 330 g in total.
- The number of croissants and total weight make it possible to compare portions, but don’t prove any difference in firmness or how easy they are to slice.
Croissant at Joybuy
This whole croissant is worth considering if, when doing your weekly shop, you’re mainly interested in the weight of an individual snack. It has no confirmed ‘thick cut’ feature.
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Bakery Village Danish Croissant 85 g
If you want to compare the weight of a whole croissant, the product name states 85 g. This weight doesn’t tell you how firm it is or whether it’s easy to slice.
The product information provided lists wheat, egg and milk, as well as the colourings E102 and E110, with a warning that they may affect activity and attention in children. Check the packaging before buying.
Frequently asked questions
Is ‘thick cut’ a useful term for croissants?
Not as a confirmed measurement for the croissants described here: Jumbo and Dirk list whole croissants, quantities and weights, not thickly sliced pieces. If you’re looking for slices firm enough to hold toppings, don’t assume a croissant’s weight tells you that.
Which croissants are suitable for a weekly shop?
Bake-at-home or frozen croissants are options if you want to prepare them on different days and can follow the cooking and storage instructions. A fresh individual croissant is better suited to eating straight away. Always check the label on a sealed pack.
Do all butter croissants contain the same allergens?
No, don’t assume that different options have the same allergen information. PLUS lists wheat and milk, among other ingredients, for its bake-at-home croissants described here; the individual small croissant described also lists egg and a warning about possible traces of soya. Read the label on the product you’re buying.
How can I tell if a croissant contains iodised salt?
Check the ingredients list on the croissant you choose. The product category or the term ‘butter’ won’t tell you what type of salt that particular option contains.