Who are these options for?

Breakfast with little time to prepare

If you want a warm croissant before work or school, the full preparation method matters more than the label ‘bake at home’ alone. The pre-baked PLUS croissant we looked at has a shorter stated baking time than Albert Heijn’s chilled dough.

Breakfast lovers who want to shape their own croissants

With chilled dough from Albert Heijn or Danerolles, you shape the croissants yourself and, according to the product information, should allow 12–15 minutes for baking. Remember to factor in the preparation steps before baking, too.

Shoppers with specific ingredient requirements

If you need to avoid gluten, wheat, milk or other ingredients, check the label for the exact product. A croissant labelled gluten-free may still contain other allergens.

What should you look for when choosing?

Start with any ingredients that are a deal-breaker for you. Then compare preparation times and, if you eat croissants regularly, nutritional information on a like-for-like basis.

What to consider What to check before buying Who it matters to
Preparation time Check the appliance, baking time and any steps required before baking. PLUS says its pre-baked option takes 4–6 minutes in the oven or 4 minutes in the air fryer; according to their product information, chilled dough from Albert Heijn and Danerolles takes 12–15 minutes to bake. If you want a warm croissant before heading out, the full preparation needs to fit into your morning. Speed is the top priority for around 31% of consumers.
Dough and butter Check whether you’re buying a pre-baked croissant or dough to shape yourself, and look at the butter content if it’s stated. Jumbo says its butter croissant we looked at contains 25.2% butter. If you prefer to shape the dough yourself or specifically want a butter croissant, don’t choose on baking time alone. This product preference comes first for around 25% of consumers.
Nutritional information Compare serving sizes and values per 100 g, paying particular attention to saturated fat, salt and fibre. Voedingscentrum gives average figures for a 45 g croissant of 5 g saturated fat, 0.53 g salt and 1.1 g fibre; individual products may differ. If croissants are a regular part of your breakfast, you’ll want to know what’s in a serving. Around 25% of consumers put nutritional information first.
Ingredients and allergens Read the ingredients list and any ‘may contain’ statement for the exact product. According to PLUS, the Consenza croissant labelled gluten-free and wheat-free contains egg and soya, and may contain lupin, nuts and sesame. If certain ingredients aren’t suitable for you, look beyond the product name or a single label on the packaging. This check is the top priority for around 19% of consumers.

Common mistakes

  • Searching for a croissant as ‘medium sliced’

    This term is more likely to describe the thickness of sliced bread than the shape of a croissant. You may end up with a different kind of breakfast product in your search results.

    Search for the type of croissant you have in mind, such as pre-baked croissants or chilled croissant dough, and check the preparation method and number of pieces.

  • Assuming every bake-at-home croissant is quick to prepare

    According to PLUS, the PLUS croissant we looked at takes 4–6 minutes in the oven. By contrast, according to their product information, chilled dough from Albert Heijn and Danerolles takes 12–15 minutes to bake, as well as time to shape.

    Read all the preparation steps and check whether you can use the specified appliance on a weekday morning.

    Dividing and rolling the dough also takes time before the stated baking time even begins.

  • Assuming gluten-free means allergen-free

    According to PLUS’s product information, the Consenza croissant labelled gluten-free and wheat-free contains egg and soya, and may contain lupin, nuts and sesame.

    Check the full allergen information for the specific product every time you buy it.

  • Assuming every croissant contains iodised salt

    Whether a product contains iodised salt can vary. A product category or shop name won’t tell you which type of salt is used in a particular croissant.

    If this ingredient matters to your choice, check the current ingredients list for a mention of ‘iodised salt’.

Brands and product ranges compared

Albert Heijn

The chilled AH croissant dough we looked at is designed for shaping and baking at home. The pack contains 240 g of dough, divided into six 40 g portions.

  • Albert Heijn states a baking time of 12–15 minutes at 200°C and labels this option vegan.
  • According to the product information, the dough contains wheat and gluten, may contain milk and lactose, and must be stored at a maximum of 7°C. The packaging advises against freezing it at home.

Jumbo

Jumbo offers several types of croissant, including a plant-based option, frozen croissants and butter croissants. Compare the details on each pack rather than relying on the own-brand name.

  • The Jumbo butter croissant we looked at lists 25.2% butter.
  • According to Jumbo, this butter option contains wheat, spelt and milk, among other ingredients, and provides 6.1 g of saturated fat per 45 g serving.

PLUS

The pre-baked PLUS butter croissants we looked at are a good fit for shoppers who mainly want a quick final bake.

  • PLUS says its 180 g pack takes 4–6 minutes to prepare in the oven or 4 minutes in the air fryer.
  • According to the product information, this option contains wheat, spelt, milk and lactose; per 100 g, it lists 14.7 g of saturated fat and 0.95 g of salt.

Danerolles

Danerolles Croissants Original is chilled dough for six croissants that you cut, roll and bake yourself.

  • Danerolles states a baking time of 12–15 minutes.
  • According to the product information, the dough contains wheat and milk, must be stored at a maximum of 7°C and is not intended to be eaten raw. Once opened, the whole pack must be used.

Consenza

According to PLUS’s product information, the Consenza croissants we looked at are labelled as suitable for a gluten-free and wheat-free diet.

  • PLUS says this option takes 10 minutes to cook in the oven at 200°C.
  • The ingredients include egg and soya; the packaging states that the product may contain lupin, nuts and sesame.

Croissants for different breakfast preferences

This selection of Joybuy products includes mini croissants, packs of four croissants and an 85 g Danish croissant. For a weekday morning, compare the product type and preparation instructions for the option you choose.

G'woon Mini Butter Croissants, 200 g pack

G'woon Mini Butter Croissants 200 g

An option to consider if you’re looking for mini croissants for breakfast. The pack weighs 200 g; check the number of pieces and the preparation instructions on the packaging before planning your morning around them.

View at Joybuy
G'woon Butter Croissants, four pieces, 180 g

G'woon Butter Croissants 4 pieces, 180 g

A pack of four butter croissants for when you know in advance how many you’ll need. The total weight is 180 g; check the current label for preparation requirements and nutritional values per serving.

View at Joybuy
SCHOOF Croissants, four pieces

SCHOOF Croissants 4 pieces

A pack of four croissants to consider if you want to bake them for breakfast. Before buying, check which appliance you’ll need and how much time to allow for preparation.

View at Joybuy
Bakery Village Danish Croissant, 85 g

Bakery Village Danish Croissant 85 g

This 85 g Danish croissant is another breakfast option. Check the instructions for use and the ingredients if you plan to eat it without further preparation or need to avoid certain allergens.

View at Joybuy

Frequently asked questions

What should I look for if I eat croissants for breakfast often?

Compare the serving size and nutritional information of the products you’re considering. Voedingscentrum gives average figures for a 45 g croissant of 181 kcal, 5 g of saturated fat, 0.53 g of salt and 1.1 g of fibre; the values for an individual croissant may differ.

Should I check the allergens in every croissant?

Yes. If allergens matter to your choice, check the information for the exact product every time you buy it. Ingredients vary between butter, plant-based and gluten-free croissants, so look out for any ‘may contain’ statement too.

Is a gluten-free croissant also free from other allergens?

No. Gluten-free doesn’t mean a product is free from all other allergens. According to PLUS, the Consenza croissant we looked at contains egg and soya, and may contain lupin, nuts and sesame. Always check the current label.