If you want to serve a clearly identifiable wholegrain cereal product at a dinner party, choose a roll labelled ‘wholegrain’ and check the ingredients. Choose a croissant if its shape and the occasion matter more, but don’t assume a multiseed croissant is wholegrain just because it contains seeds. Compare the fibre per 100 g, and always check the latest label if any of your guests have allergies.
You want to offer a clearly identifiable wholegrain cereal product, not just a croissant with seeds or a dark colour. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour. Check the name and ingredients of the product you choose.
You’re looking for croissants that you can serve individually, perhaps as part of a brunch-style course at your dinner party. A multiseed croissant could suit your plans, as long as you don’t call it wholegrain without confirmation.
If your guests avoid certain ingredients, the information on the packaging of the product you choose is what matters. The allergens present and ‘may contain’ warnings vary between croissants and rolls, so check them again before serving.
Choose this if: a confirmed wholegrain label matters more to you than the croissant shape. PLUS Korenlanders wholegrain multigrain rolls are one specific example.
The trade-off: you’ll be serving a roll, not a croissant.
Choose this if: you want to serve a croissant with seeds. Albert Heijn lists 3,6 g of fibre per 100 g for the AH Multiseed croissant.
The trade-off: wheat flour is listed first in this product’s ingredients; the seeds don’t confirm that it’s wholegrain.
Choose this if: you mainly want to offer a classic croissant. Dirk, for example, lists a pack of four butter croissants.
The trade-off: don’t treat it as a wholegrain alternative without checking the label; if you like, serve wholemeal rolls separately.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholegrains and fibre | Check the wholegrain label and compare fibre per 100 g; portion sizes vary between products. | If I want to serve a wholegrain cereal product, I’m happy to forgo the croissant shape. For around 40% of consumers, a confirmed wholegrain choice comes first. |
| Shape and portions | Check the number of items, total weight and preparation instructions on the packaging. | For an occasion where I’m serving croissants, I want to know how many individual pieces I can put on the table. Around 30% of consumers prioritise the croissant presentation. |
| Ingredients and allergens | Read the latest ingredients list, allergen information and any ‘may contain’ warnings. | If my guests avoid certain ingredients, I want to plan the menu around the label of the product I’ve chosen. Around 30% of consumers prioritise this check. |
Seeds and a fibre value don’t, by themselves, prove that a croissant is wholegrain. According to Albert Heijn, wheat flour is the first ingredient listed for the AH Multiseed croissant.
For a wholegrain choice, look for an explicit wholegrain label, then check the ingredients and nutritional information per 100 g.
A wholemeal roll may suit your preference for a wholegrain cereal product, but it doesn’t have the shape of a croissant. That difference matters when you’re putting together and describing a platter for your guests.
Decide in advance whether wholegrains or the croissant shape takes priority. If you want to offer both, present them as separate options.
The AH Multiseed croissant and PLUS wholegrain multigrain rolls have different information about allergens present and possible traces. Packaging information can also change.
Read the latest label for each product and keep the packaging handy in case guests want to check the ingredients.
A range page listing both croissants and wholemeal rolls doesn’t mean that a wholegrain croissant is available. ALDI also says that its bread and bakery offers change weekly.
Check the specific product shortly before you shop, and keep a separate wholemeal roll in mind as an alternative.
The AH Multiseed croissant is a specific example for anyone looking to combine a croissant shape with seeds.
Jumbo lists both croissants and wholegrain Kaiser rolls in its bake-at-home range.
Lidl discusses wholegrain cereals as part of its wider range.
ALDI lists wholemeal bread as a separate option in its bread range.
PLUS Korenlanders wholegrain multigrain rolls are an option when a wholegrain label is your priority.
Dirk lists butter croissants and wholegrain rolls as separate products.
These Joybuy products suit the choice of individually portioned croissants for a dinner party. Assess any preference for wholegrains separately, using the product name and latest label.
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For anyone wanting to serve individual croissants at a dinner party: this pack contains four, weighing 180 g in total.
Check the latest ingredients, allergens and preparation instructions on the packaging for your guests. The product name doesn’t confirm that it’s wholegrain.
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For anyone wanting to serve four croissants as individual portions at a dinner party.
If you want to serve them warm, check the preparation instructions on the packaging. Also read the latest ingredients and allergen information; the product name doesn’t confirm that it’s wholegrain.
No, seeds don’t confirm that a product is wholegrain. According to Albert Heijn, wheat flour is listed first in the ingredients for the AH Multiseed croissant. For a wholegrain choice, check the product name and ingredients; according to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour.
Choose a product with an explicit wholegrain label, then compare the fibre per 100 g. PLUS lists 7,8 g of fibre per 100 g for its Korenlanders wholegrain multigrain rolls. Remember when serving that these are rolls, not croissants.
Don’t assume that an individual croissant does without checking the label. The Covenant on the use of baker’s salt, published in the Government Gazette on 28 October 2008, defines baker’s salt as iodised table salt for bread and other baked goods; this industry agreement doesn’t tell you what’s in every individual product. According to Albert Heijn, ‘iodised salt’ is listed in the ingredients for the AH Multiseed croissant.
Check both the allergens present and any ‘may contain’ warnings on the latest packaging for each product you choose. Albert Heijn lists milk and cereals containing gluten for the AH Multiseed croissant, and warns that it may also contain traces of egg, soya, oats and nuts. For its wholegrain multigrain rolls, PLUS lists cereals containing gluten, soya, milk and sesame, among other allergens; the warnings about possible traces are different.
