Who is this choice relevant to?

Canteen teams looking to serve quickly

During a short, busy lunch service, it makes a difference whether croissants can be served straight away or need to be baked or shaped first. The ranges at Albert Heijn and Jumbo, and the product information from PLUS, show the different options available.

Buyers checking nutritional information and allergens

When choosing a particular option, consider the ingredients, allergens, portion size, salt and saturated fat. Also check the storage and preparation instructions for that product; general nutritional values for croissants are no substitute for the label.

Canteens considering a savoury or plant-based option

Jumbo offers butter, plant-based and filled croissants, among other options. The name alone doesn’t tell you which ingredients or allergens the chosen option contains, so check each pack separately.

What should you look for when choosing?

First, choose a product format that suits the preparation facilities and oven space available. Then compare the packaging information for the options that are practical to serve.

What to considerWhat to check when buyingMost relevant for
Lunch service Check whether the croissants are ready to serve or need to be defrosted, baked or shaped first. If the lunch queue needs to keep moving, I want to know how much preparation is needed beforehand. Around 33% of consumers prioritise a predictable service.
Nutritional information and allergens Read the ingredients, allergens and nutritional information for the exact option, paying attention to portion size, fibre, salt and saturated fat. When students have different dietary requirements or allergies, I want to be able to check the ingredients of every product on offer. Around 42% of consumers prioritise this check.
Portions and packaging Compare the number of items, weight per portion and how many you can prepare at once using your chosen method. I want to match portions to expected lunch demand without preparing more croissants than necessary. This is the first consideration for around 25% of consumers.

Common mistakes

  • Using general nutritional values as product specifications

    The Netherlands Nutrition Centre gives nutritional values for a 45 g croissant; these don’t automatically apply to the option or portion served by your canteen. PLUS lists nutritional values per 100 g for one of its own butter croissants, which is a different basis for comparison.

    For the pack you choose, record the weight per item, ingredients, allergens, nutritional information and storage and preparation instructions.

  • Assuming a product name tells you its dietary suitability

    Terms such as butter, plant-based and multiseed don’t tell you all the ingredients or allergens. For example, Jumbo states that its standard croissants contain wheat and gluten and may contain milk; this doesn’t tell you anything about every other Jumbo option.

    Use the name as an initial filter, then check the current ingredients and allergen information for the exact product.

  • Not factoring oven capacity into your lunch planning

    Preparation methods aren’t interchangeable. For a small butter croissant, PLUS gives a cooking time of around 14 minutes at around 170 °C, with allowances of 2 minutes and 10 °C. For Danerolles dough, PLUS gives 12–15 minutes at 200 °C, in addition to shaping the dough.

    Check the instructions on the pack you choose, and do a trial before adding the product to your range to make sure a full batch fits your oven capacity and schedule.

  • Assuming a multiseed croissant is equivalent to wholemeal bread

    Albert Heijn and Jumbo offer various croissants, but the name multiseed doesn’t prove that a croissant meets your wholemeal or fibre requirements.

    Define your requirements in advance and check the ingredients and nutritional information for the exact product. Keep any comparison with white and wholemeal bread separate from the choice between croissant options.

Brands to consider

Albert Heijn

Albert Heijn’s croissant range includes fresh, ready-to-bake and frozen products, including butter, mini and multiseed options.

  • The different product formats can help you make an initial decision about how to serve them.
  • Compare the ingredients, allergens and nutritional information on the page and packaging for the exact product.

Jumbo

Jumbo offers butter, plant-based, frozen and filled croissants, among other options.

  • The range offers different product formats and ingredients to assess individually.
  • Jumbo states that its standard six-pack croissants contain wheat and gluten, may contain milk, must be kept chilled at a maximum of 7 °C and contain 1.4% alcohol. This information doesn’t automatically apply to other options.

Lidl

Lidl offers a separate butter croissant, with the product page linking to its ingredients and allergen information.

  • The product page makes it clear which option you need to check further.
  • Lidl states that this item is available in store only, so plan your purchasing accordingly.

PLUS

PLUS offers a small butter croissant, pre-baked butter croissants and Danerolles dough.

  • The individual product pages provide preparation, ingredients, nutritional and allergen information to help you compare product formats.
  • Preparation instructions and ingredients vary by item, so check the current packaging for the option you choose.

Dirk

Dirk’s range includes individual butter and ham and cheese croissants, among other options.

  • The per-item listing and stated product weight help with an initial comparison of portion sizes.
  • For ingredients and allergens, use the information for the exact item, not just the category description.

Joybuy products

Related products coming soon.

Frequently asked questions

Is one croissant a complete lunch for every student?

You can’t tell from the croissant alone. For a standard 45 g croissant, the Netherlands Nutrition Centre lists values including 181 kcal, 5 g of saturated fat, 1.1 g of fibre and 0.53 g of salt; these don’t apply to every option or portion size. Assess the nutritional information for the product you choose alongside the other lunch options.

Which allergens should I check in croissants?

Check the allergen information for every individual option; don’t infer it from the name croissant. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed and emphasised on labels. PLUS lists wheat, egg and milk among the allergens in its small butter croissant.

Are all croissants sold in the Netherlands required to contain iodised baker’s salt?

No. The rule cited by the Netherlands Food and Consumer Product Safety Authority doesn’t require every croissant to contain iodised salt. It permits iodine compounds in bread, bread substitutes and other bakery products only through the addition of baker’s salt, with a maximum of 65 mg of iodine per kg of salt. Check the ingredients list for the product you choose; PLUS lists iodised salt in its butter croissants for baking at home.

Can chilled croissant dough be served without baking?

Not if the packaging says the product must be baked. PLUS explicitly states that its Danerolles croissant dough must not be eaten raw and gives a baking time of 12–15 minutes at 200 °C. Follow the instructions on the packaging of the product you actually choose.