What should you look for when choosing?
First, work out how many croissants you need for this meal. Then decide whether you want something ready to serve, something to bake briefly, chilled dough to shape, or a freezer stash you’ll actually use later.
| What to consider |
What to check when buying |
Who is this most important for? |
| Portion size |
Compare the number of croissants with the number of diners, and check how to store any you don’t use. |
If I only want one croissant with my meal, I don’t want to open a pack and leave the rest unused. Around 36% of consumers say suitable portion sizes are their top priority. |
| Preparation and planning |
Check whether the product is ready to serve, needs baking or needs shaping. Follow the time and temperature on the packaging. |
If you want to serve warm croissants at a set time, you need to be able to fit the preparation into your meal plans. For around 29% of consumers, this is the main priority. |
| Ingredients and salt |
Read the current ingredients and allergen information, and check whether iodised salt is listed if necessary. |
If an ingredient is a deciding factor for me, choosing the right pack size is no substitute for checking the label. This is the main concern for around 21% of consumers. |
| Store availability |
Check whether your chosen variety is available at your local branch or offered for delivery to your address. |
If I shop at a particular store, I want to know whether I can get my chosen croissants there before planning the meal. Around 14% of consumers put availability first. |
Brands to compare
These brands offer examples of different pack sizes and product types. Choose based on the specific pack, not just the supermarket name.
Albert Heijn
Worth considering if you want to compare chilled dough with frozen croissants.
- Albert Heijn provides preparation and storage instructions for its chilled dough; its frozen range includes packs of four and twelve.
- Albert Heijn says its chilled dough must be prepared straight away once opened. Check the ingredients and allergens on the current packaging.
Jumbo
Worth considering if you want to browse small multipacks and other croissant varieties within one range.
- Jumbo lists, among other options, packs of four butter croissants and several varieties in packs of six.
- Check which variety is available at your local branch or for delivery to your address, and read the label on the pack you choose.
Lidl
Worth considering if you want to pick up a butter croissant in store.
- Lidl describes its butter croissant as a product made with butter.
- The product page says this croissant is only available in store; check with your local branch.
PLUS
Worth considering if you want to compare an individual small croissant with a pack to bake at home.
- PLUS lists an individual small butter croissant and a 180 g pack of pre-baked butter croissants with preparation instructions.
- Preparation and ingredient information varies by product; check the current packaging.
Dirk
Worth considering if you’re looking for a pack of four at a physical supermarket.
- Dirk lists a pack of four butter croissants with a total weight of 180 g.
- Dirk doesn’t list a delivery service; check availability at your local store.
Croissants on Joybuy
Here, you can compare one 85 g croissant with two packs of four. If you’re choosing a four-pack for a small household, the main things to consider are how many you’ll serve with your Sunday roast and what the packaging says you can do with the rest.
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Bakery Village Danish Croissant 85 g
For one diner, a single 85 g croissant is an option that doesn’t come in a multipack. According to the product description, it’s ready to eat.
If you have allergies, check the current packaging for the listed wheat, egg and milk. The product information also mentions E102 and E110, with a warning that they may affect children’s activity and attention.
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g'woon Butter Croissants, 4 pieces, 180 g
Four croissants weighing 180 g in total may suit a meal with several diners. If there are one or two of you, check how the packaging says to store any you don’t use.
The product description lists iodised salt. Check the current packaging for preparation instructions and the listed wheat, milk, lupin, sesame and soya.
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SCHOOF Croissants, 4 pieces
This four-pack may suit a planned meal when you want to bake croissants at home. Before buying, check the baking time, equipment needed and storage instructions on the packaging.
The product description lists iodised salt and wheat, and mentions possible traces of sesame, lupin, milk and soya. If you have an allergy, read the current label.
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Frequently asked questions
Is half a loaf a croissant pack?
No, half a loaf and a croissant are different products. If you’re looking for a small quantity of croissants to serve with your Sunday roast, look for individual croissants or a small multipack, and check how many you need to prepare at once.
Can I keep opened croissant dough until the following Sunday?
Don’t assume you can: for AH Verse original croissants, Albert Heijn says the dough must be prepared straight away once opened. Before opening, it should be stored at a maximum of 7 °C and is not suitable for freezing at home. For another variety, follow the instructions on its packaging.
How can I tell if a croissant contains iodised salt?
Read the ingredients list on the pack you’ve chosen. PLUS explicitly lists iodised salt in its 180 g butter croissants, but you can’t assume this applies to other croissants.
Which allergens should I check in croissants?
Check the full allergen information for the variety you’ve chosen rather than assuming there’s one standard list. For example, PLUS’s small butter croissant lists wheat, egg and milk and may contain soya; other products may have different ingredients.