Who is this choice for?

Holiday breakfast planners with an oven or freezer

Want to shop for several mornings? Whether you choose ready-to-eat, chilled bake-at-home or frozen croissants depends on your storage space and the appliances available where you’re staying.

Families comparing nutritional values

If portion sizes and ingredients vary, it helps to compare fibre, saturated fat and salt on the packaging, both per 100 g and per serving.

Shoppers with dietary or allergy requirements

If you’re looking for a plant-based or gluten-free option, check the ingredients, allergens and any may-contain warnings on the exact product you’re buying.

What should you look for?

First decide when you want to eat the croissants and what storage and preparation options you have. Then compare nutritional information, dietary suitability and portion sizes.

What to consider What to check when buying Who it matters to
Storage and preparation Check whether the product is fresh, chilled or frozen, and follow the storage and oven instructions on the label. If I want to plan breakfast for several days, the product I choose needs to suit the fridge, freezer and oven I can use. Around 33% of consumers prioritise storage and ease of preparation.
Nutritional values Compare fibre, saturated fat and salt per 100 g and per serving, taking the serving size into account. When comparing different croissants for the family, it’s worth looking beyond the product name. For around 25% of consumers, comparing nutritional values is the most important factor.
Diet and allergens Read the ingredients, allergen statement and any may-contain warnings for the exact product. If a croissant needs to meet a specific dietary or allergy requirement, a label such as ‘plant-based’ isn’t enough on its own. This is a priority for around 25% of consumers.
Flavour and portions Check the number of croissants, total weight and any filling. A multiseed name alone says nothing about whether it contains wholemeal ingredients. If I’m buying for a group with different preferences, I want to know whether the size and flavour will suit everyone. Around 17% of consumers give this choice of portion and flavour top priority.

Common mistakes

  • Assuming a multiseed name means it contains wholemeal ingredients

    A croissant’s name doesn’t tell you which types of flour have been used. According to the Netherlands Nutrition Centre, an average 45 g croissant contains 1.1 g of fibre; the amount may differ in individual products.

    If you want a mix of white and wholemeal flour, check the ingredients list for the exact croissant and compare fibre per 100 g and per serving.

  • Confusing plant-based with allergen-free

    According to the product information, Jumbo’s plant-based croissant contains wheat and gluten and may contain milk. So a plant-based label doesn’t answer every question about allergens.

    Read the full allergen statement and any may-contain warnings on the packaging before choosing a product.

  • Buying bake-at-home croissants without checking how to store them

    Chilled dough and frozen croissants have different storage requirements. For the chilled dough it tested, Jumbo specifies a maximum temperature of 7 °C; its tested frozen product must be stored at −18 °C.

    Check the storage and preparation instructions before buying, and make sure your holiday accommodation has the fridge, freezer and oven you need.

Brands and shops to consider

Albert Heijn

Albert Heijn’s croissant range includes fresh, bake-at-home, frozen and multiseed options.

  • The different product types give you a starting point for choosing by storage method.
  • For a multiseed option, check the ingredients and nutritional information; the name doesn’t confirm that it contains a mix of white and wholemeal flour.

Jumbo

Jumbo offers croissants, chilled bake-at-home dough, a plant-based option and frozen products.

  • For the products reviewed, product information and storage instructions are available to help you compare options.
  • The plant-based option contains wheat and gluten and may contain milk; check the packaging if you have an allergy requirement.

PLUS

PLUS offers fresh and frozen croissants, as well as a separate Consenza option labelled gluten-free and wheat-free.

  • For the products reviewed, you can compare preparation instructions, ingredients, allergens and nutritional values.
  • Product information can change, so if you have a dietary requirement, check the details on the packaging you buy.

Lidl

Lidl lists a butter croissant as an in-store product.

  • It’s an option to consider if you’re looking for a croissant that’s ready to eat.
  • If you need this information to make your choice, check the ingredients, allergens and nutritional values on the product in store.

ALDI

ALDI offers a fresh butter croissant and croissant dough to bake at home.

  • You can choose between a ready-to-eat option and one to bake at home.
  • For fibre, ingredients and allergens, check the information on the exact product packaging.

Dirk

Dirk offers fresh and bake-at-home butter croissants, alongside options from other brands.

  • The own-brand packaging reviewed lists the number of croissants and the total weight.
  • Check the product type and packaging information for the option you’re actually choosing.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a plant-based croissant automatically gluten-free?

No. According to the product information, Jumbo’s plant-based croissant contains wheat and gluten and may contain milk. If you have a specific dietary or allergy requirement, check the packaging for the option you’ve chosen.

Can I refreeze a thawed frozen croissant?

Not for the Délifrance product reviewed: its storage information says that thawed products must not be refrozen. For other options, follow the instructions on their packaging.

How do I compare the nutritional value of croissants?

Compare the same nutritional values per 100 g and per serving, and take differences in serving size into account. The Netherlands Nutrition Centre lists 1.1 g of fibre for an average 45 g croissant; check the nutritional information for the options you’re considering.