Who is this choice relevant to?

Students planning portions

If you’re buying for several people, the number of croissants and the total weight can help you compare packs. Also consider whether you’ll have the chance to bake them at home.

Students short on preparation time

You can serve a single fresh-from-the-oven croissant straight away. For a bake-at-home option, first check what equipment you’ll need and how long it takes to prepare.

Shoppers checking ingredients and allergens

If you’re looking for a plant-based option or need to avoid certain allergens, you’ll need information about the specific product. The category name or a ‘plant-based’ label alone doesn’t tell you everything you need to know.

What should you look for when choosing?

First decide how many croissants you want to serve and whether baking them is an option. Then check the ingredients, allergens and nutritional information for each variety.

What to consider What to look for Most relevant to
Number and portions Compare the number of croissants and the total weight. Don’t compare single croissants and multipacks directly if the pieces are different sizes. For a dinner with several people, I want to buy enough croissants without having lots left over. Portion planning comes first for around 40% of consumers.
Ready to serve or bake at home Check whether the croissants are already baked and what equipment and preparation time the pack specifies. If dinner needs to be on the table quickly, I don’t want to find out at serving time that the croissants need baking. Around 30% of consumers prioritise being able to serve them straight away.
Ingredients and allergens Read the up-to-date ingredients and allergen information for your chosen variety; don’t rely solely on labels such as ‘plant-based’ or ‘made with butter’. If I prefer plant-based ingredients or need to check for allergens, I want to know exactly what’s in the croissant. Ingredients are the top priority for around 20% of consumers.
Where they fit into dinner Decide whether you’ll serve the croissants on their own, with a filling or alongside other dishes. Check the nutritional information per portion and the storage advice. When croissants are only part of dinner, I want to take the other dishes and any leftovers into account. Meal planning and storage matter most to around 10% of consumers.

Common mistakes

  • Searching for ‘medium sliced’ croissants

    ‘Medium sliced’ isn’t a commonly used description for croissants. The Voedingscentrum classifies croissants as small bread rolls, so a search for sliced bread won’t point you towards individual or bake-at-home croissants.

    Search for the type of product you need, such as individual, bake-at-home, butter or plant-based croissants. Then compare the number of pieces and the weight.

  • Assuming different packs contain equal portions

    A single croissant and a multipack may differ in size, total weight and whether they’re ready-baked. So the number of packs doesn’t automatically tell you how many people you can serve.

    Check the number of pieces and the weight of the specific variety before deciding how many you need.

  • Assuming ‘plant-based’ means ‘allergen-free’

    The plant-based bake-at-home croissant described by Jumbo contains wheat and gluten, and may also contain milk. So a ‘plant-based’ label is no substitute for checking allergen information.

    Read the latest ingredients and allergen information for every variety, even if you already know the product name.

  • Assuming a croissant on its own makes a complete dinner

    A croissant can be part of dinner, but the meal’s nutritional value also depends on what you serve with it. For a 45 g croissant, the Voedingscentrum lists, among other things, 1.1 g of fibre and 5 g of saturated fat; values can vary between individual products.

    Decide in advance what part the croissants will play in dinner, and check the nutritional information for the variety you buy.

Brands to consider

These examples show the types of products you may find from the retailers mentioned. Check the details of the variety you choose.

Albert Heijn

Albert Heijn describes a specific vegan croissant dough product for baking at home, with 6 portions of 40 g.

  • For this variety, Albert Heijn provides ingredient and nutritional information, as well as oven instructions.
  • The characteristics of this variety don’t automatically apply to other AH croissants.

Jumbo

Jumbo offers bake-at-home croissants, including a variety labelled as plant-based.

  • You can check the ingredients and allergens for the plant-based variety on its product page.
  • That variety contains wheat and gluten and may contain milk; check the latest information on the pack.

Lidl

Lidl describes fresh-from-the-oven bake-off products and bake-at-home croissants as separate options.

  • The distinction between fresh from the oven and baking at home helps you choose how you want to prepare them.
  • For each product you choose, check whether it’s already baked and what preparation instructions are provided.

ALDI

ALDI describes a single, fresh butter croissant for anyone who wants to pick up just one.

  • Buying a single croissant makes it easy to match the number you buy to your dinner.
  • Check availability in store and the product’s allergen information.

PLUS

PLUS describes both a small individual butter croissant and a pack of bake-at-home butter croissants.

  • For the bake-at-home variety mentioned, PLUS provides preparation instructions for an oven and air fryer.
  • Preparation instructions and ingredients vary by product; check the pack you choose.

Dirk

Dirk offers, among other things, a pack of 4 bake-at-home butter croissants weighing 180 g.

  • The number of pieces and the weight help you plan portions.
  • Check the preparation instructions and ingredients for the variety you choose.

Croissants on Joybuy

This pack contains four croissants, making it a good choice if you want to serve several at a student dinner. Check the preparation instructions on the pack before use.

Pack of g'woon Butter Croissants, 4 pieces, 180 g

g'woon Butter Croissants, 4 pieces, 180 g

A multipack for sharing croissants with others. The product name lists 4 pieces and a weight of 180 g; check the pack for preparation instructions and the latest ingredients and allergen information.

View on Joybuy

Frequently asked questions

How can I tell if a croissant contains iodised salt?

Read the ingredients list for the specific croissant and look for terms such as ‘iodised salt’ or ‘baker’s salt’. Don’t assume the ingredients based on the product category alone.

Which allergens should I check in croissants?

Check the allergen information for the variety you want to buy, paying particular attention to ingredients such as wheat and milk if they’re relevant to you. If you’re buying an unpackaged, fresh-from-the-oven croissant, you can ask the seller for the available allergen information before you buy. The Netherlands Food and Consumer Product Safety Authority explains how allergens must be labelled on packaged foods.

Can I prepare bake-at-home croissants without an oven?

Some varieties include air fryer instructions, but you’ll need to check this for each product. PLUS recommends cooking its long-life butter croissants for 4 to 6 minutes in an oven at 200 °C or for 4 minutes in a preheated air fryer at 180 °C. For other croissants, follow the instructions on their own packaging.

What should I do with leftover croissants?

If the pack is unopened, follow the storage instructions on the label. For opened packs of croissants, the Voedingscentrum recommends storing them in a kitchen cupboard for 2 days or in the freezer for 1 to 3 months. Their quality may decline if you keep them in the freezer for longer.