Which option is practical for you?

If you want to serve something straight away

If the kitchen is still full of boxes on moving day, you can serve a fresh croissant from a shop without needing to use the oven first. Just think about when you can get to the shop, and check the available allergen information if the product is unpackaged.

If you’re planning an oven-baked breakfast

With a working oven, you can briefly bake pre-baked croissants or keep frozen croissants for another time. Compare the preparation time for each product, and make sure you have enough freezer space for frozen ones.

If you need to check ingredients or allergens

Compare the latest ingredients list and allergen information for the croissant you want to buy. Even a plant-based option may contain wheat and gluten, and may carry a warning that it could contain milk.

What should you look for when choosing?

First, decide when you want to serve the croissants and what equipment will be available. Then compare the label and choose an amount you can use in line with the storage instructions.

What to consider What to check when buying Who it matters to
When you’ll serve them and what equipment you have Check whether the croissants are ready to serve or need an oven or air fryer and time to prepare. If the kitchen isn’t ready to use, I want something I can put out without baking first. For around 33% of consumers, being ready to serve or needing little preparation comes first.
Butter content and portion size Read the ingredients list, the stated butter percentage and the weight per croissant or pack. For a special moving-day breakfast, I want to know which butter croissant I’m serving and how big the portions are. Around 27% of consumers prioritise this when choosing a product.
Allergens and plant-based ingredients Check the latest allergen information and ingredients, as well as any warning that the product may contain other allergens. If ingredients are the deciding factor for me, I can’t rely on the name or the front of the pack alone. For around 20% of consumers, checking this comes first.
Portions and storage Compare the pack size with the number of people eating, and follow the storage and defrosting instructions. I want enough croissants for the group without defrosting more than we can use. Around 20% of consumers prioritise suitable portions and avoiding waste.

Common mistakes when choosing

  • Treating ‘premium’ as a reliable measure of quality

    The name doesn’t tell you whether a croissant will be ready to serve when you need it. Products can vary in their ingredients, portion size and preparation requirements.

    Start by choosing the type of product that suits your moving plans, then compare the specific information on the packaging.

  • Buying frozen croissants without a defrosting plan

    Jumbo says its luxury frozen butter croissants should not be refrozen after defrosting and should be prepared and eaten within 24 hours.

    Check that you have enough freezer space, and defrost only as many as you can use, following the instructions.

    Defrosting too many at once can lead to waste.

  • Assuming a plant-based croissant is allergen-free

    According to the product information, Jumbo’s plant-based croissant contains wheat and gluten and may contain milk.

    If you have an allergy or dietary requirement, read the latest ingredients list, allergen information and any warnings about possible traces.

Brands to compare

Albert Heijn

Albert Heijn offers a range that includes a fresh AH Luxury butter croissant for anyone who wants to serve one straight away.

  • AH’s product information states that each croissant weighs 90 g and contains 25% butter.
  • Check the latest packaging if ingredients or allergens are important to your choice.

Jumbo

At Jumbo, you can compare products including a frozen butter croissant and a plant-based croissant.

  • Jumbo states that its luxury frozen butter croissants contain 23% butter.
  • The plant-based option contains wheat and gluten and may contain milk; the frozen option needs a suitable storage and defrosting plan.

Lidl

Lidl describes a butter croissant from its in-store range.

  • This is an in-store option to consider if you want to pick up croissants ready to serve.
  • Check the product information in store for ingredients and allergens.

ALDI

ALDI offers a fresh butter croissant for when you want something to eat without planning to bake it first.

  • The croissant is sold as a fresh in-store product.
  • Ask for the latest ingredients and allergen information if you need it to make your choice.

PLUS

PLUS offers pre-baked butter croissants for anyone who can use an oven when it’s time to serve them.

  • The product information states that the croissants in question contain 25% butter and take 4–6 minutes to bake.
  • Follow the preparation instructions on the pack you choose; a different croissant may need different preparation.

Dirk

At Dirk, you can compare an individual butter croissant with 1 de Beste’s packaged bake-at-home croissants.

  • The 1 de Beste pack contains four croissants with a total weight of 180 g.
  • Check the latest allergen information for the product you choose.

Croissants at Joybuy

This selection is a pack of mini butter croissants for a moving-day breakfast. Before buying, check whether they’re ready to serve or need baking first.

G'woon Mini Butter Croissants, 200 g pack

G'woon Mini Butter Croissants, 200 g

An option if you’re looking for mini butter croissants for a moving-day breakfast. Check whether they need baking before you plan when to serve them.

Pack weight: 200 g. If you have allergies or dietary requirements, read the latest ingredients and allergen information on the packaging.

View at Joybuy

Frequently asked questions

Should I choose fresh, pre-baked or frozen croissants when moving?

Choose fresh if you want to serve them straight away without using any equipment. Pre-baked croissants are a good fit if you have time and a suitable oven or air fryer. Choose frozen ones only if you have freezer space and can follow the preparation instructions.

Is a butter croissant suitable if I need to watch out for allergens?

You can’t tell from the name alone. Butter contains milk, and other ingredients and potential allergens vary by product, so check the latest information for the croissant you choose.

Can I refreeze defrosted frozen croissants?

Follow the instructions on the packaging for the specific product. Jumbo says its luxury frozen butter croissants should not be refrozen after defrosting and should be prepared and eaten within 24 hours.

Does every croissant in the Netherlands contain iodine?

That isn’t guaranteed by the rules on baker’s salt. The Netherlands Food and Consumer Product Safety Authority says iodine compounds may be present in bakery products because baker’s salt is added. Check the ingredients list if this matters to your choice.