Families with different preferences
If one person wants a classic croissant and someone else would prefer one with seeds, you can serve both. If wholemeal is a must, don’t judge a multiseed product by its name alone.
Who is this choice relevant to?
Hosts with a set serving time
If you want to serve warm croissants around the gift-giving festivities, you’ll need to allow time for the oven and preparation. Albert Heijn gives a baking time of 12–15 minutes after preheating for AH Verse original croissants.
Shoppers comparing labels
If you have allergies or specific nutritional requirements, the ingredients in your chosen variety matter. Compare nutritional values on the same basis, such as per 100 g, and check the latest allergen information.
What should you look for when choosing?
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Combining classic and multiseed options | Check the ingredients if you’re looking for wholemeal. Albert Heijn lists 3,6 g of fibre per 100 g for AH Meerzaden; Jumbo lists 1,1 g per 100 g for its Croissants 6 stuks. | I want to offer guests a familiar croissant as well as a seeded option, without confusing multiseed with wholemeal. Around 40% of consumers prioritise this combination. |
| Serving time | Check the storage and oven instructions, and make sure you have room for the baking tray. Albert Heijn gives a baking time of 12–15 minutes after preheating for AH Verse original. | If I want to serve warm croissants at a particular time, baking them needs to fit into my schedule. Timing is the top priority for around 30% of consumers. |
| Allergens and nutritional information | Check the latest allergen information for each product and compare nutritional values per 100 g. If allergen information isn’t visible for loose croissants, ask for it. | In my household, I need to check the ingredients before choosing a variety; the name alone doesn’t tell me enough. This is the top priority for around 30% of consumers. |
Common mistakes
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Assuming multiseed means wholemeal
Seeds in a croissant don’t, on their own, tell you which grain or flour forms the base. Wheat flour is listed first in the ingredients for AH Meerzaden.
Is wholemeal a requirement? Look for an explicit wholemeal description and check the ingredients of the variety you’re choosing.
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Choosing bake-off croissants without planning when to serve them
Bake-off croissants need preparation time and space in the oven. Albert Heijn and Danerolles each give a baking time of 12–15 minutes after preheating for the dough products mentioned; instructions may differ for other varieties.
Before buying, check the storage requirements, number of croissants and all preparation steps. If they won’t fit around your serving time, choose a croissant that the packaging says is ready to serve.
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Relying on ‘butter’ or ‘plant-based’ in the name to check allergens
A product name is no substitute for the ingredients and allergen information, which can vary from one croissant to another.
Check the current packaging for each variety. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for non-prepacked foods must be made available in another way. Ask for it if you can’t see it.
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Assuming baker’s salt is iodised
The Netherlands Nutrition Centre states that bakers aren’t required to use baker’s salt. So don’t assume the ingredients listed for one croissant apply to every variety.
If you want to know which salt is used in a particular croissant, check the latest ingredients information.
Brands to consider
Albert Heijn
For anyone weighing up a multiseed option against croissant dough to bake at home.
- AH Meerzaden lists linseeds, sunflower seeds and 3,6 g of fibre per 100 g.
- According to Albert Heijn, AH Verse original takes 12–15 minutes to bake after preheating. A multiseed croissant isn’t automatically wholemeal.
Jumbo
Offers a range of croissant types, including standard bake-off croissants and varieties labelled as plant-based.
- The product information for Jumbo Croissants 6 stuks lists six servings and nutritional values per 100 g.
- Check the ingredients and allergens for your chosen variety separately; a range overview doesn’t describe every product in the same way.
Lidl
Lists both a multiseed croissant and a butter croissant.
- Lidl describes its multiseed croissant as made with a variety of seeds and its butter croissant as made with butter.
- Check the information for the croissant you buy for ingredients, allergens and nutritional values.
ALDI
Offers an individual butter croissant for anyone looking for a classic option without baking it at home.
- The product listing is for one butter croissant.
- Ask for the latest allergen information before choosing an individual croissant.
PLUS
Offers a small butter croissant with separate defrosting and baking instructions.
- PLUS recommends defrosting for 20 minutes at room temperature, then baking for 14 ± 2 minutes at 170 ± 10 °C.
- For this variety, PLUS lists wheat, milk and egg, and possible soya. Check the current label.
Dirk
Offers a pack of four bake-off butter croissants for home.
- Dirk lists four croissants with a combined weight of 180 g.
- Check the packaging for preparation instructions, ingredients and allergens for this variety.
Croissants on Joybuy
These croissants offer classic options to serve at the table. If you’d also like a multiseed option, choose one separately based on its ingredients. Always check the packaging for preparation instructions when planning when to serve them.
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SCHOOF croissants, 4 pieces
A pack of four for anyone who’d like to serve a classic croissant too.
If you want to serve them warm, check the preparation instructions on the packaging. If you have allergies, check the latest label.
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g'woon butter croissants, 4 pieces, 180 g
A butter croissant option for guests who want a classic choice; the pack contains four croissants weighing 180 g in total.
Check the packaging for preparation instructions and allergen information before planning when to serve them.
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G'woon mini butter croissants, 200 g
A mini option for anyone who’d like to offer smaller butter croissants alongside other choices; the pack contains 200 g.
Check the packaging for preparation instructions and the allergens listed for this variety.
Frequently asked questions
Is a multiseed croissant wholemeal too?
No, not necessarily. For AH Meerzaden, Albert Heijn lists seeds and several types of grain, but wheat flour is first on the ingredients list. If you’re looking for wholemeal, check that the croissant you choose is explicitly labelled as such.
Do croissants always contain iodised baker’s salt?
No, you can’t assume that for every croissant. The Netherlands Nutrition Centre states that bakers aren’t required to use baker’s salt. If this affects your choice, check the ingredients information for the specific croissant.
How can I check allergens in an individual croissant?
If the allergen information isn’t visible, ask for it before you buy. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for non-prepacked foods must be made available in a different way from a label on packaged food.
When should I prepare bake-off croissants for St Nicholas’ Eve?
Follow the instructions on the packaging and allow time for preheating and oven space. Albert Heijn and Danerolles give a baking time of 12–15 minutes for the croissant dough products mentioned; PLUS recommends defrosting its small butter croissant for 20 minutes first, then baking it for 14 ± 2 minutes.