Choose a croissant if its familiar shape and ease of serving are your priorities, but only call it a sourdough croissant if the product’s ingredient list mentions sourdough. If verifiable sourdough matters more than the croissant shape, sourdough rolls or bread are an alternative; bear in mind that they’ll have a different texture and presentation. Whichever you choose, check the ingredients, allergens and preparation instructions for the exact variant.
Want to serve a verifiable sourdough product at your World Food Night? Check the ingredient list for the exact variant. An artisan-style name or croissant shape alone tells you nothing about whether it contains sourdough.
Planning to serve croissants as part of a spread of different dishes? Compare fresh, bake-at-home and frozen options to find a preparation method that suits your plans.
If ingredients or allergens matter to you or your guests, check the information for each product. Ingredients and allergen warnings can vary between croissant varieties, including warnings about possible traces.
First decide whether you mainly want to serve a croissant or a product that verifiably contains sourdough. Then compare the preparation method and label of the option you’re considering.
Choose these: if the croissant shape matters more than a sourdough ingredient.
Bear in mind: a standard croissant isn’t necessarily made with sourdough.
Choose these: if verifiable sourdough takes priority over the croissant shape.
Bear in mind: they’ll have a different texture and presentation from croissants.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Verifiable sourdough | Look for sourdough in the ingredient list for the exact variant; also check whether it’s a croissant or a bread product. | I want to serve a product made with sourdough this evening, even if that means choosing something other than a croissant. Around 42% of consumers prioritise verifiable sourdough. |
| Preparation and portions | Check whether the croissants are fresh, ready to bake at home or frozen, and look at the pack size and preparation instructions. | When serving a spread of different dishes, I want to be able to serve the croissants at the right time. Around 33% of consumers prioritise ease of serving. |
| Ingredients and allergens | Read the ingredients and allergen information, including any ‘may contain’ warnings. Only compare nutritional information on the same basis, such as per 100 g. | If I’m taking account of ingredients my guests want to avoid, I want to be able to check the label before buying. Around 25% of consumers prioritise this check. |
A croissant and a separately sold sourdough product aren’t automatically the same thing. A croissant’s name or appearance doesn’t confirm which ingredients it contains.
Check whether the ingredient list for your chosen croissant actually mentions sourdough.
Recipes vary. PLUS lists wheat and milk for its mini butter croissants; Albert Heijn also warns that its multiseed croissant may contain egg, soya and nuts, among other allergens.
Read the current ingredients and allergen information on the pack you’re buying, including any ‘may contain’ warnings.
A mention of iodised salt tells you about an ingredient, not whether the product contains sourdough. Albert Heijn and Jumbo list it in various products.
Check the salt and sourdough separately on the label for the exact variant.
Worth considering if you want to compare croissants with separately sold sourdough products.
Worth considering if you want to compare croissants with rolls specifically labelled as sourdough.
Worth considering if you’re looking at a standard shop-bought croissant or one you can bake at home.
Worth considering if you want to check the ingredients and preparation instructions for mini bake-at-home croissants in advance.
Worth considering if you want to compare standard croissant varieties and pack sizes.
These croissants are a good fit for a spread where you want to serve croissants. If sourdough is essential, check the ingredient list on the exact pack before choosing.
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For a World Food Night when you want to put croissants on the table. The pack contains 4 pieces and weighs 180 g.
Check the ingredients if you’re specifically looking for sourdough, and read the preparation instructions if you want to serve the croissants warm.
Check whether the ingredient list for that specific croissant mentions sourdough. An artisan-style product name or croissant shape isn’t enough to tell you.
Yes, if a verifiable sourdough ingredient matters more to you than the croissant shape. Bear in mind that the texture and presentation will be different; for example, Jumbo lists sourdough as an ingredient in its white sourdough rolls.
Check the allergen information for the exact variant, including any ‘may contain’ warnings. For example, PLUS lists wheat and milk for its mini butter croissants, while Albert Heijn also mentions the possible presence of other allergens in its multiseed croissant.
Yes, if the instructions for your chosen variant include air fryer cooking. PLUS recommends 3 minutes in a preheated air fryer at 180 °C for its mini butter croissants; follow the instructions supplied with other products.
