Who are these options relevant to?

Sourdough seekers

You’re specifically looking for a sourdough croissant and want to base your choice on the product name and ingredients. A description such as butter or luxury isn’t enough to confirm this.

Quick-bake fans

You want to serve your croissants warm and can use an oven or air fryer shortly beforehand. The cooking instructions on the pack you choose will tell you how much time to allow.

Label-conscious eaters

You want to check which ingredients and allergens are listed for your chosen variety before buying, or find out whether it contains iodised salt. You can’t tell this from the word croissant alone.

What should you look for when choosing?

When choosing croissants for a snack night, first decide whether sourdough is a must. Then consider when you’ll serve them, the ingredients and how many you need.

What to consider What to check when buying Who is this most important for?
Sourdough claim Look for sourdough on the packaging and check which raising agents are listed in the ingredients. If I’m choosing sourdough specifically, I don’t want to rely on a butter label. Around 33% of consumers prioritise a sourdough claim they can verify.
Serving time Check whether the croissants need baking and follow the oven or air-fryer instructions for the variety you choose. I want to serve warm croissants without delaying the meal. For around 27% of consumers, being able to bake them in time is the main concern.
Ingredients and allergens Read the current ingredients and allergen information; if you’re interested in iodine, check the salt information. If an ingredient matters to me or my guests, I want to be able to check beforehand. Around 20% of consumers prioritise this check.
Pack size and availability Compare the number of croissants in each pack and check availability at your chosen shop. When I’m buying for a group, I want to take enough croissants without having to guess the quantity from the product photo. Around 20% of consumers prioritise practical portion planning.

Common mistakes

  • Confusing butter or ready-to-bake with sourdough

    Butter describes an ingredient, while ready-to-bake refers to how the croissants are prepared. Neither confirms that they contain sourdough.

    If sourdough is a condition of your purchase, make an explicit sourdough claim and the ingredients list the deciding factors.

  • Not allowing time for baking

    Ready-to-bake croissants require the equipment and preparation method specified on the pack. This matters if you want to serve your snacks at a particular time.

    Read the instructions for the variety you choose and plan to bake the croissants shortly before serving. If oven space is limited, bake them in batches.

  • Assuming ingredients based on the product category

    The word croissant doesn’t tell you which allergens are listed for your chosen variety or whether iodised salt has been used.

    For a pre-packed product, read the current label. For an unpackaged product, ask for allergen information before choosing.

Brands to consider

Albert Heijn

Albert Heijn offers a range that includes fresh, ready-to-bake, frozen and mini croissants.

  • The range of types and sizes can help you plan portions.
  • A wide selection of croissants doesn’t, by itself, confirm that a sourdough variety is available. Check the name and ingredients of the specific product.

Jumbo

Jumbo offers regular, butter, plant-based and ready-to-bake croissants, among other options.

  • The number of croissants and pack weight can help you choose the right quantity for your guests.
  • Preparation and availability vary by product, so check the details for the variety you want to buy.

Délifrance

Délifrance butter croissants are available in different pack sizes at the supermarkets mentioned.

  • A Délifrance product page at Jumbo gives separate instructions for the oven and air fryer.
  • A butter label isn’t the same as a sourdough claim. Follow the instructions and check the ingredients on the pack you actually buy.

Croissants on Joybuy

This pack of four croissants is worth considering if you want to check for a sourdough claim. Before planning your snack night, also find out whether the croissants can be served straight away or need baking first.

g'woon Butter Croissants, 4 pieces, 180 g

g'woon Butter Croissants, 4 pieces, 180 g

If you’re looking for a sourdough claim, this product lists wheat sourdough as an ingredient, but that doesn’t tell you whether it’s the only raising agent.

The pack contains 4 croissants and weighs 180 g.

Check the current packaging for allergen information and any instructions for serving or baking.

View on Joybuy

Frequently asked questions

Is a butter croissant automatically a sourdough croissant?

No. Butter refers to the fat ingredient, not the raising agent. If you want a sourdough variety, look for an explicit claim and then read the ingredients for the croissant you’ve chosen.

For a snack night, should I choose ready-to-bake or ready-to-eat croissants?

Choose ready-to-bake croissants if you can use an oven or air fryer shortly before serving. Choose ready-to-eat croissants if baking doesn’t fit your plans. Always follow the instructions on the exact pack when baking.

Do croissants always contain iodised salt?

You can’t tell from the product name. If the type of salt matters to you, check the ingredients list for iodised salt or baker’s salt.

Where can I find allergen information for a croissant?

For pre-packed croissants, read the current label. For unpackaged croissants, ask for allergen information. The Netherlands Food and Consumer Product Safety Authority explains how allergens must be listed on the labels of pre-packed foods. Don’t assume the ingredients are the same as those in another variety.

How do I choose the right number of croissants for a group?

Compare the number of croissants in each pack with the number of people and the other snacks you’re serving. Also check the pack weight, so you’re not relying on the product photo alone.