Parents with fussy eaters
A familiar croissant is easy to take along to a morning event. If you’d also like to offer a wholemeal option, you can add a separate roll labelled wholemeal.
Who is this choice relevant to?
Home bakers who like to plan ahead
If you want to bake croissants before setting off, remember to allow for the preparation time, oven space and time to get ready to leave afterwards.
Shoppers who check the label
If you want to check the wholemeal flour, nutritional value or allergens, the ingredients list and nutritional information for the specific product matter more than the croissant’s name or appearance.
What should you look for when buying?
First decide whether you want to take the croissants with you straight away or bake them at home before the parade. Then consider whether you’ll need a separate roll to provide the wholemeal option you want.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Ready to eat | Check whether the croissant is ready to eat and whether it’s a classic or filled variety. | If I want to set off on time with fussy eaters, I look for something familiar that doesn’t need baking; being able to eat it straight away is the deciding factor for around 40% of consumers. |
| Bake at home | Read the storage and baking instructions, then work backwards from your departure time to allow for preparation. | If you want to serve warm croissants just before leaving, you’ll need to set aside time to use the oven; around 30% of consumers prioritise baking at home. |
| Ingredients | Look for an explicit wholemeal label on a separate roll; check the croissant’s ingredients and allergen information. | I want to be able to tell whether there’s a wholemeal option and what’s in the croissant; around 30% of consumers consider this the most important check. |
Common mistakes
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Mistaking multiseed for wholemeal
Seeds on a croissant, or the name ‘multiseed’, don’t tell you whether the flour used is wholemeal.
If you want a wholemeal option, look for an explicit wholemeal label—for example, on a separate roll to go with the croissant.
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Forgetting to allow time for preparation
Bake-at-home croissants aren’t the same as croissants you can take with you straight away. For example, PLUS says its small butter croissant needs 20 minutes to defrost and around 14 minutes to bake at 170 °C; these instructions apply to that product.
Follow the instructions on the croissants you buy, and allow time to defrost, preheat the oven and bake them before you leave.
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Assuming plant-based means allergen-free
The term ‘plant-based’ doesn’t tell you which other allergens may be present in a particular croissant.
Read the allergen information for the exact product. If the croissants aren’t packaged, ask for this information before buying.
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Assuming every croissant contains iodised salt
Brood.net says that bakers aren’t required to use iodised salt. So you can’t assume that a croissant will contain it.
Only rely on product-specific information if it’s provided by the packaging or manufacturer.
Brands to compare
Albert Heijn
Albert Heijn offers petit butter, luxury butter and multiseed croissants, among other varieties.
- A range of croissant varieties to compare by type.
- The name ‘multiseed’ doesn’t confirm that the croissant is wholemeal; check the current packaging.
Jumbo
Jumbo offers regular, butter, plant-based, bake-at-home and frozen croissants.
- You can compare different preparation types side by side.
- Check the allergen information separately for plant-based varieties; the product type alone doesn’t tell you enough.
Lidl
Lidl lists a freshly baked butter croissant that’s available in store only.
- An in-store option if you want to pick up a croissant on the way.
- Before setting off, check availability at the branch you plan to visit.
ALDI
ALDI offers individual butter croissants as an in-store product.
- You can choose them individually if you don’t want to buy a pack in advance.
- If you need the information to make your choice, ask for the specific product’s ingredients and allergen information when buying.
PLUS
PLUS provides preparation instructions and product-specific nutritional information for its small butter croissant.
- The instructions help you plan the preparation before setting off.
- The instructions and nutritional information apply to this small croissant, not all PLUS croissants.
Danerolles
Danerolles Original is dough for making six croissants at home.
- An option if you can fit baking into your morning schedule.
- You’ll need time and an oven before you can take the croissants with you.
Croissants on Joybuy for the parade
These products range from a croissant described as ready to eat to a bake-at-home option. Check the preparation instructions for both g’woon varieties before deciding to take them with you without preparing them first.
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Bakery Village Danish Croissant 85 g
This croissant is described as ready to eat and individually wrapped, which could be handy when setting off for the parade. The product description mentions cheese seasoning and a warning about the colourings E102 and E110; check the warning on the packaging if children will be eating them too. Also check the allergen information.
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SCHOOF Croissants, 4 stuks
These four croissants are intended to be baked at home, so allow time to prepare them before setting off. Check the packaging for the baking time, temperature and storage instructions. The product description lists wheat and possible traces of sesame, lupin, milk and soya.
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g'woon Butter Croissants, 4 stuks, 180 g
A pack of four butter croissants to consider alongside a separate wholemeal roll. Before buying, check the packaging to see whether the croissants are ready to eat or need preparing, and read the allergen information.
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G'woon Mini Butter Croissants, 200 g
The mini version could be a good choice if you want to take smaller croissants with you. Check in advance whether they need preparing, and read the allergen information. Only compare nutritional values once you’ve checked whether they’re given per 100 g or per portion on the packaging.
Frequently asked questions
Is a multiseed croissant automatically wholemeal?
No, the presence of seeds doesn’t confirm that the flour is wholemeal. If you want to offer both a croissant and a wholemeal option at the parade, choose a roll explicitly labelled wholemeal for the latter.
Where can I find allergen information for an unpackaged croissant?
Before buying, ask the seller for the allergen information for that particular croissant. According to the Netherlands Food and Consumer Product Safety Authority, this information is shown on the label of prepacked foods.
How should I plan bake-at-home croissants for the morning of the parade?
Work backwards from the time you want to leave, allowing for the full preparation time, and follow the instructions on the packaging you choose. For example, PLUS says its small butter croissant needs 20 minutes to defrost and around 14 minutes to bake at 170 °C; don’t use these timings for a different product.
Does baker’s salt mean croissants always contain iodine?
No, you can’t assume that every croissant contains iodised salt. Brood.net says that bakers aren’t required to use this salt; check the information for the specific product if this matters to you when buying.
Can I compare croissants using Nutri-Score alone?
No, a Nutri-Score doesn’t replace the ingredients list, allergen information or nutrition table. When comparing croissants, also check the portion size and whether the nutritional values are given per 100 g or per portion.