Which style works best for you?

Breakfast makers who like generous toppings

If you want to pile scrambled eggs, cheese, avocado or bacon onto a slice of toast, croissant bread is worth considering. Albert Heijn Allerhande uses it as the base for savoury toast.

Fans of baking at home

If you want to serve a warm croissant as an individual portion and have time to bake it, compare the instructions for bake-at-home croissants. PLUS gives oven and air fryer instructions for its butter croissants.

Shoppers who want to compare labels

If you’re keeping an eye on ingredients, allergens or nutritional value, you’ll need the information for the specific product you choose. Check the serving size and, where relevant, whether it contains wheat, milk and iodised salt.

What should you look for when choosing?

First decide whether you want to serve toppings on a slice or prefer an individual croissant. Then compare how it’s prepared, whether it’s filled and what the packaging says.

What to consider What to check before buying Who it matters to
A sliceable base Look for croissant bread sold in slices, and check whether its shape suits the amount of topping you want to use. I want to serve scrambled eggs or other generous toppings on a slice of toast, rather than treating an individual pastry like toast. Around 33% of consumers put a sliceable base first.
Preparation at home Check whether the product still needs shaping or baking, and what time and equipment the packaging specifies. A warm croissant at breakfast matters to me, as long as it fits into my morning routine. Around 25% of consumers prioritise preparation.
Savoury filling Check what filling the croissant contains and whether you’ll want to add any toppings. I want a croissant with the savoury filling already inside, so there are fewer ingredients to prepare. Around 25% of consumers make a pre-filled option their top priority.
Label information Compare the ingredients, allergens, serving size and nutritional information for the exact product. Before choosing toppings, I want to know which ingredients and nutritional values apply to my croissant. Around 17% of consumers prioritise checking the label.

Common mistakes

  • Assuming an individual croissant will make thick slices of toast

    An individual, flaky pastry has a different shape from sliced croissant bread. Albert Heijn Allerhande uses the sliced kind for topped toast.

    If you want an open breakfast with generous toppings, choose a product that’s specifically sold in slices, or try the croissant you’ve chosen with your toppings first.

  • Assuming every bake-at-home product is ready to eat

    AH Super croissants are made from triangles of dough and, according to Albert Heijn, need to be baked for 12–15 minutes at 200 °C. Other bake-at-home products have their own instructions.

    Before buying, check which appliance you’ll need and follow the time and temperature on the packaging.

  • Confusing average nutritional values with the information on a product label

    For a 45 g croissant, the Voedingscentrum lists 9.5 g of fat, including 5 g of saturated fat, and 0.53 g of salt. These values don’t automatically apply to the product you choose or its toppings.

    Compare the nutritional information and serving size on the packaging of the product you’re buying.

  • Assuming every croissant contains iodised salt

    The Dutch Commodities Act Decree defines bakers’ salt as iodised table salt for bread and other bakery products. This doesn’t tell you which salt is used in every individual croissant.

    Read the ingredients list for the product you choose; PLUS lists iodised salt in its mini butter croissants.

Brands to consider

Albert Heijn

Offers examples of two different ways to enjoy a savoury breakfast: croissant bread as a base for toast and dough for making croissants at home.

  • Albert Heijn Allerhande uses toasted croissant bread for savoury toast.
  • AH Super croissants are dough triangles that, according to Albert Heijn, still need shaping and baking; they aren’t pre-sliced.

Jumbo

Its recipe for a savoury croissant wreath shows how croissant dough can be served with egg, bacon and cheese.

  • The croissant wreath is a practical idea for a savoury breakfast to share.
  • A croissant wreath is different from croissant bread that you toast in individual slices.

Lidl

Its cheese croissant is an option if you want the savoury filling already inside the pastry.

  • Lidl describes its cheese croissant as a butter croissant filled with cheese.
  • If you want to add toppings to a sliceable base, the shape of the product you choose is still worth considering.

ALDI

Offers individual butter croissants and ham and cheese croissants as part of its bakery range.

  • The choice between a plain butter croissant and a ham and cheese croissant suits different topping preferences.
  • The product name alone doesn’t make an individual croissant a thick, sliceable base for toast.

PLUS

Offers butter croissants for baking at home, with preparation instructions specific to each product.

  • PLUS gives oven and air fryer instructions for its butter croissants. The mini version’s ingredients include wheat flour, butter and iodised salt.
  • These are bake-at-home croissants, not croissant bread that’s guaranteed to be evenly sliced.

Dirk

Could be a shop to visit when you’re doing your usual food shop and looking for breakfast pastries.

  • The shop promotes a range of breads.
  • Compare a croissant’s ingredients, shape and preparation once you can check the packaging for the specific product.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Can I cut an ordinary croissant into thick slices for savoury toppings?

Don’t assume so: an ordinary croissant is an individual, flaky pastry. For toasted slices, look for croissant bread instead, such as the kind used in a savoury toast recipe by Albert Heijn Allerhande, and check the thickness of the product you choose.

Can bake-at-home croissants go in the air fryer?

Some can. PLUS recommends cooking its butter croissants for 4 minutes at 180 °C and the mini version for 3 minutes at 180 °C, after preheating. For any other product, follow the instructions on its packaging.

Does every Dutch croissant contain iodised salt?

You can’t tell from the product category alone. The Dutch Commodities Act Decree defines bakers’ salt as iodised table salt for bread and other bakery products, but the ingredients list for the croissant you choose will show whether iodised salt is listed for that product.

What should I look for if I want to avoid wheat or milk?

Check the allergen information for each individual product. PLUS lists wheat flour and butter in its mini bake-at-home croissants. If you need to avoid certain ingredients, don’t rely on the name or appearance of another croissant.