Which option is right for you?

Host with a set serving time

If you want to serve warm croissants during a planned visit to meet a new baby without spending long in the kitchen, look for part-baked options. The product instructions from Albert Heijn, Jumbo and PLUS can help you work out whether you can finish baking them shortly before your guests arrive.

Brunch planner who likes to prepare ahead

If you have freezer space and time to use the oven, you can keep frozen croissants for a planned serving time. Check each pack to see whether you should bake them from frozen or thaw them first.

Shopper who needs to check ingredients

If you need to account for a food allergy, check the latest information for the exact croissant you’re buying. The recipes reviewed differ, including in whether they contain egg; the Netherlands Nutrition Centre stresses the importance of checking the label when managing food allergies.

What should you look for when choosing?

First, decide how much preparation suits your visit to meet the new baby or your brunch. Then compare the ingredients of the option you’ve chosen, rather than relying on words such as butter or luxury.

Part-baked croissants

A good choice if: you want to finish baking warm croissants shortly before serving.

Bear in mind: you’ll need an oven at the time. For the products reviewed, Albert Heijn and PLUS recommend 4–6 minutes at 200 °C.

Frozen croissants

A good choice if: you’re planning the visit in advance and have freezer space.

Bear in mind: instructions vary by product. PLUS recommends baking its Délifrance croissants for around 18 minutes without thawing; Jumbo’s luxury option comes with instructions for use after thawing.

Croissant dough

A good choice if: you want to shape the croissants yourself for a more involved occasion.

Bear in mind: shaping takes extra time. PLUS recommends baking its croissant dough for around 15–18 minutes and says the dough must be heated through.

Fresh croissants from the bakery

A good choice if: you want to serve croissants without baking them at home.

Bear in mind: if you’re buying unpackaged croissants in store, ask for the latest allergen information if it matters to your guests.

What to consider What to check when buying Who it matters to
Serving time Check whether the croissants are part-baked, frozen or still in dough form, and follow the baking time and temperature on the pack. If guests are arriving at an agreed time, I want to know whether I can serve the croissants warm just beforehand. Around 42% of consumers prioritise serving time.
Butter and presentation Compare the ingredients list, stated butter percentage and product format of the exact option you’re buying. For a special brunch, I want to choose how the extra pastries look and what goes into them. This is the most important consideration for around 33% of consumers.
Ingredients and allergens Read the latest ingredients and allergen information, and check the salt declaration too if it matters to your choice. If I’m buying croissants for a guest with a food allergy, I need to be able to check the exact pack before serving. For around 25% of consumers, checking the ingredients comes first.

Common mistakes

  • Treating butter or luxury as a reliable guide

    Those words don’t tell you how much butter the croissant contains or how to prepare it. Albert Heijn states that its part-baked croissants reviewed contain 25% butter, while PLUS states that its large luxury frozen croissant contains 24% butter. They’re also different product formats.

    Compare the ingredients list and preparation instructions on the exact pack, rather than relying on the product name alone.

  • Checking allergens only after you’ve bought them

    The croissants reviewed contain ingredients including wheat and milk; Jumbo’s luxury frozen croissant also contains egg. The Netherlands Nutrition Centre says that checking the label is important when managing a food allergy.

    Check the latest packaging before serving. If you’re buying unpackaged croissants in store, ask for the allergen information.

  • Buying frozen croissants without a thawing plan

    The instructions aren’t interchangeable: Jumbo says its luxury frozen croissants reviewed should be prepared and eaten within 24 hours of thawing, and must not be refrozen. Délifrance, on the other hand, says its product reviewed should be baked without thawing.

    Choose a quantity that suits the visit and follow the storage, thawing and baking instructions for your chosen product.

    With the Jumbo option, thawing too many could lead to waste if you don’t use the croissants within the stated time.

  • Baking everything well before your guests arrive

    The Netherlands Nutrition Centre says that croissants can dry out during storage. So, if you’re planning a specific serving time, baking them well in advance may not be as suitable as baking them just before serving.

    Plan to bake them close to serving time, and keep rusks separate for the aniseed sprinkles.

Brands compared

Albert Heijn

A useful reference for part-baked butter croissants that you want to finish baking shortly before serving.

  • Albert Heijn says that the AH Butter Croissants reviewed contain 25% butter and should be baked for 4–6 minutes at 200 °C.
  • Albert Heijn warns that ingredients, nutritional values and allergens can change, so check the pack you buy.

Jumbo

A useful reference for comparing part-baked croissants with a luxury frozen option.

  • Jumbo states that its part-baked croissants reviewed contain 25.2% butter.
  • The luxury frozen option reviewed contains egg. Jumbo says it must be prepared and eaten within 24 hours of thawing, and the product instructions say not to refreeze it.

Lidl

A useful reference if you want to choose a butter croissant in store.

  • Lidl describes the shop-bought croissant reviewed as being made with butter.
  • Check the latest ingredients and allergen information in store if you need it to make your choice.

Aldi

A useful reference for an individual fresh butter croissant.

  • Aldi describes the croissant reviewed as crisp and flaky.
  • If you’re buying for guests with a food allergy, ask in store for the latest ingredients and allergen information.

PLUS

A useful reference if you want to choose between quick-bake croissants, frozen croissants and dough you can shape yourself.

  • For its part-baked butter croissants reviewed, PLUS recommends baking for 4–6 minutes at 200 °C; you can shape its croissant dough yourself.
  • Preparation methods and ingredients vary by product format. For example, the large luxury frozen croissant reviewed contains egg.

Dirk

A useful reference for choosing between an individual croissant and a pack of butter croissants.

  • Dirk lists an individual 65 g butter croissant and a pack of four 1 de Beste butter croissants, weighing 180 g in total.
  • Don’t use the product name as a substitute for checking the ingredients and allergen information for the option you choose.

Croissants on Joybuy

These mini croissants are one possible extra to serve alongside rusks with aniseed sprinkles. Check the pack for the quantity and preparation instructions before planning to serve them at a set time.

G'woon Mini Butter Croissants

G'woon Mini Butter Croissants 200 g

Mini croissants can be served as an extra alongside rusks with aniseed sprinkles.

The product name says 200 g, but the product description also mentions four pieces weighing 180 g. Check the quantity, ingredients, allergens and preparation instructions on the pack before planning when to serve them.

View on Joybuy

Frequently asked questions

Can I serve croissants instead of rusks with aniseed sprinkles?

You can serve croissants as an extra treat, but aniseed sprinkles are traditionally served on rusks. Keep rusks available if you want to maintain this tradition during your visit to meet the new baby.

Which allergens should I check in croissants?

Check the allergen information for the exact croissant, especially if wheat, milk or egg could affect your guests. These ingredients are found in options reviewed from Albert Heijn, Jumbo and PLUS, but recipes vary. The Netherlands Nutrition Centre says that up-to-date label information is important when managing a food allergy.

Should I look out for iodised salt?

Check the ingredients list if the type of salt matters to your choice. The packaged butter croissants reviewed from Albert Heijn, Jumbo and PLUS list iodised salt; that doesn’t tell you which type of salt is used in another croissant.

How should I store leftover croissants?

First, follow the storage and thawing instructions for the product you bought. For an opened croissant, the Netherlands Nutrition Centre recommends two days in a kitchen cupboard or one to three months in the freezer, and notes that it can dry out if frozen for longer. Jumbo’s luxury frozen croissants reviewed must not be refrozen after thawing.