Which option works best for you?

In a hurry and short on oven time

If you want to take a single croissant with you just before you leave, look for individual shop-bought croissants and check that your chosen one is ready to eat.

Buying for a home-baked breakfast

A pack of several bake-at-home croissants could be a good fit if you have an oven and can plan the baking into your morning. Check the instructions on the pack before assuming you’ll still have time to leave when you need to.

Checking the label before you buy

If ingredients, allergens or nutritional values are important to your choice, compare the current information for the exact croissant. The product name alone doesn’t tell you enough about the recipe.

What should you look for when choosing?

First, decide whether you want to eat the croissant straight away or bake it at home. Then think about how many you need and which information on the packaging matters to you.

Ready-to-eat croissant

Choose this if: you want breakfast just before you leave or while you’re on the go, and don’t have time to use the oven.

Keep in mind: if you’re buying an individual shop-bought croissant, check that your chosen one is ready to eat and available at your shop.

Bake-at-home croissants

Choose these if: you’re preparing breakfast at home and can use an oven.

Bear in mind: you’ll need to preheat the oven and bake them; instructions vary by product.

What to consider What to check when buying Who it matters to
Pack size Check how many croissants are in the pack and choose between a single croissant and a multi-pack. If I need one croissant, I want to know whether a pack of four will suit my breakfast. The right quantity is the deciding factor for around 50% of consumers.
Ready to eat Check whether the croissant is ready to eat or needs to be defrosted or baked according to the packaging. I’m leaving without time to use the oven, so I want to be able to take my breakfast with me straight away. For around 30% of consumers, being ready to eat comes first.
Ingredients and nutrition information Read the ingredients, allergen information and nutritional values for the exact product, per 100 g or per serving. Before choosing a croissant, I want to know whether its ingredients and allergens are suitable for me. This is the most important consideration for around 20% of consumers.

Common mistakes

  • Assuming a pack of four is right for one breakfast

    The number of croissants in a pack determines whether it suits what you need that morning.

    Check the pack contents and decide in advance whether you’ll use the remaining croissants.

  • Mistaking bake-at-home croissants for ready-to-eat ones

    A bake-at-home product needs preparing, so it won’t suit you if you’re leaving without time to use the oven. PLUS says its Schoof Croissants need a preheated oven and 4–6 minutes of baking at 220 °C.

    Read the instructions for the exact product, or choose a croissant that’s ready to eat.

    Baking also means allowing time for the oven to preheat and for it to be in use.

  • Assuming plant-based means allergen-free

    A plant-based option isn’t automatically free from wheat or other allergens.

    Check the current packaging for the ingredients, allergen information and any warning about possible traces.

Brands to consider

Albert Heijn

Albert Heijn offers individual shop-bought croissants alongside bake-at-home and frozen options.

  • There are different formats to compare with your breakfast plans.
  • For products only available in store, check what your local branch stocks.

Jumbo

Jumbo offers, among other options, butter croissants and plant-based croissants in packs of four.

  • The product type and pack size make it easier to compare the options.
  • Check each pack to see whether the croissants need preparing and whether the ingredients suit your preferences.

PLUS

PLUS offers both Schoof bake-at-home croissants and a small butter croissant, with separate preparation instructions for each.

  • PLUS says its Schoof Croissants need 4–6 minutes in a preheated oven at 220 °C.
  • According to PLUS, the small butter croissant has different defrosting and baking steps; follow the instructions for the exact product.

Dirk

Dirk offers an individual 65 g butter croissant.

  • Buying one at a time could suit you if you want to take a single croissant with you.
  • Check the current label if the ingredients or allergens will affect your choice.

ALDI

ALDI offers an individual fresh butter croissant as a shop-bought product.

  • An individual shop-bought croissant suits a breakfast that doesn’t need preparing at home.
  • Check the current product information in store if you’re keeping an eye on ingredients or allergens.

Lidl

Lidl lists a butter croissant that’s only available in store.

  • An in-store option to look out for when you’re passing a branch.
  • Check the product information for the croissant in store.

Croissants at Joybuy

These two croissant packs suit different breakfast needs: taking one croissant with you or choosing four to enjoy at home. Check the current packaging for both, and find out how to prepare the pack of four.

Bakery Village Danish Croissant 85 g

Bakery Village Danish Croissant 85 g

An individual croissant to consider if you’re looking for one to take with you. Check the packaging to see whether it’s ready to eat, and read the ingredients if they’re important to you.

View at Joybuy
SCHOOF Croissants, pack of 4

SCHOOF Croissants, pack of 4

A pack of four to consider if you can prepare breakfast at home. Check the preparation instructions on this pack before setting aside time to use the oven; don’t assume the instructions for another Schoof product are the same.

View at Joybuy

Frequently asked questions

Can I take a bake-at-home croissant with me straight away?

A bake-at-home croissant needs preparing before it’s suitable for breakfast on the go. PLUS says its Schoof Croissants need 4–6 minutes in a preheated oven at 220 °C; check the instructions on the pack you buy.

Which allergens should I check in a croissant?

Always read the allergen information for the exact product. The small PLUS butter croissant lists wheat, milk and egg; a different recipe may contain other ingredients or carry different warnings about possible traces.

How can I tell whether a croissant contains iodised salt?

Check the ingredients list for the specific product for a mention of iodised salt. If you’re buying an unwrapped croissant, ask which ingredients have been used if this matters to your choice; don’t assume based on the product category.

How can I compare fibre and salt in croissants?

Compare the nutritional information for the products you’re considering on the same basis, for example per 100 g. Voedingscentrum gives average values of 1.1 g of fibre and 0.53 g of salt for one 45 g croissant; the values for a specific croissant are shown on its packaging.