What should you look for when choosing?
Start with the portion you want to serve, then work out how much time you have for preparation. Finally, check that the ingredients are suitable for everyone at the table.
| What to consider |
What to check before buying |
Who it matters to |
| Portion and size |
Compare the net weight with the number of croissants. Use the weight per croissant only as a rough guide to portion size; if you want to fill them, also check their shape and dimensions. |
For a filled brunch croissant, I want a generous portion, but I can’t tell from the weight whether it will be firm enough to slice open. This portion question comes first for around 40% of consumers. |
| Preparation and storage |
Check whether the product is chilled, frozen or already baked, and read the preparation and storage instructions for that particular type. |
If the croissants need to be warm and ready on time, I want to know what I’ll need to do that morning. Around 30% of consumers say this planning is their top priority. |
| Ingredients and allergens |
Read the current ingredients list, allergen information and nutritional details on the specific packaging; don’t infer them from terms such as butter or plant-based. |
If not everyone can or wants to eat the same ingredients, I need to be able to check what’s in each type. This check matters most to around 30% of consumers. |
Brands to consider
These ranges offer different ways to choose croissants for breakfast. Always compare the individual product: a brand name doesn’t tell you the portion size, preparation method or ingredients list.
Albert Heijn
Albert Heijn offers chilled croissant dough in packs of 240 g and 340 g, both containing six pieces.
- A good choice if you want to shape and bake the dough yourself; Albert Heijn says its Super Croissants take 12–15 minutes at 200 °C.
- Check the allergens and storage instructions for the dough you choose. The type labelled vegan by Albert Heijn contains wheat and may contain milk and lactose.
Jumbo
Jumbo’s croissant range includes butter, plant-based, frozen and filled options.
- The different product types make it easier to choose between serving croissants straight away and baking them yourself.
- Size, ingredients and preparation vary by product, so compare the information for each one.
Lidl
Lidl lists a butter croissant as an in-store product.
- A handy option if you want to pick up croissants while shopping.
- If needed, ask in store about the ingredients and allergens for this product.
ALDI
ALDI lists a fresh butter croissant sold individually.
- A good option if you want to take home baked croissants without shaping the dough yourself.
- Check the ingredients and allergens for the croissant you choose; don’t rely on the name ‘butter croissant’ alone.
PLUS
PLUS lists both a small butter croissant sold individually and larger and frozen options.
- For Délifrance frozen croissants, PLUS says to bake them without defrosting for 18 minutes at 185 °C.
- Those instructions apply to that product. For any other pack, check the instructions and allergens again.
Dirk
Dirk lists butter croissants in packs of four, with a total weight of 180 g.
- The stated weight and number of croissants make it easy to compare average portion sizes.
- An average weight of 45 g per croissant doesn’t tell you about its thickness, texture or suitability for filling.
Croissants on Joybuy
These croissants come in different pack sizes for a Mother’s Day breakfast. Use the stated weight to compare portions, and check the packaging if the preparation method, ingredients or suitability for filling matter to you.
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Bakery Village Danish Croissant 85 g
An option to consider if you’re looking for a croissant with a stated weight of 85 g for breakfast. That weight doesn’t tell you whether it’s thick or suitable for filling; check its shape and product information for details.
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G'woon Mini Butter Croissants 200 g
This 200 g pack is an option if you’re considering mini croissants. ‘Mini’ doesn’t tell you how thick they are or how easy they’ll be to fill, so check the packaging for preparation instructions and allergen information too.
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g'woon Butter Croissants 4 pieces, 180 g
For a breakfast with four croissants, a total weight of 180 g works out at an average of 45 g each. Use this only to compare portions; check the packaging for preparation instructions and allergen information.
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SCHOOF Croissants 4 pieces
A pack for serving four croissants at breakfast. If portion size matters, check the weight and follow the preparation instructions on the packaging.
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Frequently asked questions
Is a heavier croissant automatically firmer and easier to fill?
No. The weight per croissant is a guide to portion size, not a measure of thickness or firmness once it’s sliced open. Compare its shape and preparation method too, and if you’re planning an important brunch, consider trying a pack in advance.
Do I need to defrost frozen croissants first?
Not if you’re preparing Délifrance frozen croissants according to the instructions listed by PLUS: bake them without defrosting for 18 minutes at 185 °C. Instructions may differ for other croissants, so always follow the directions on the pack you buy.
Which allergens should I check in croissants?
Read the allergen information for the specific croissant. The varieties reviewed include ingredients such as wheat, milk and egg, and some products carry warnings about possible traces. Even if a product is labelled vegan, you still need to check the current label.
Where can I check whether a croissant contains iodised salt?
Check the ingredients information for the specific croissant; you can’t tell what type of salt was used from the product name. Don’t assume that all croissants have the same ingredients.