Breakfast planners who’ll eat more than one
If you want to enjoy croissants at different times and can bake them at home, consider a pack containing several. Just check that you can use them all in line with the storage instructions.
Which option is right for you?
Small households and those ready to eat
If you need one croissant and don’t want to use the oven, a single ready-to-eat croissant is a better fit for that occasion.
Shoppers checking ingredients
If you’re looking for a plant-based option or need to avoid allergens, check the information for the specific product. A plant-based label doesn’t mean a croissant is allergen-free.
What should you look for when choosing?
First, decide how many croissants you’ll use and whether you want to eat them straight away. Then check how they’re prepared and stored, and whether they contain any ingredients you need to look out for.
| What to consider | What to check | Who it matters to |
|---|---|---|
| How many you’ll use | Check how many croissants are in the pack and whether you can use them all in line with the storage instructions. | If I’m planning several breakfasts, I want to avoid having croissants left over that I won’t use. Making use of every croissant is the top priority for around 33% of consumers. |
| Ready to eat | Check whether the croissant is ready to eat or needs to be defrosted or baked first. | For an occasion when I don’t want to use the oven, I want a croissant I can eat straight away. Being able to eat it immediately matters most to around 25% of consumers. |
| Preparation and storage | Read the baking instructions and storage advice on the pack. | If I’m buying croissants for later, baking and storing them needs to fit my plans. Around 25% of consumers give this the highest priority. |
| Ingredients and allergens | Read the current ingredients list and allergen information, including any ‘may contain’ warnings. | If I’m looking for a plant-based option or need to avoid certain ingredients, I want to know exactly what’s in the product. This check is the deciding factor for around 17% of consumers. |
Common mistakes
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Overlooking how many are in the pack
Packs vary in the number and weight of croissants they contain. A pack with several croissants isn’t automatically a good choice if you’re only going to eat one.
Before you buy, think about how many you’re likely to use and read the storage advice.
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Mistaking a bake-at-home croissant for one that’s ready to eat
A product that still needs baking isn’t suitable if you can’t prepare it when you want to eat it.
Read the preparation instructions and choose a ready-to-eat croissant if you want to skip the oven.
Baking also takes time and requires an oven or another suitable appliance.
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Assuming plant-based means allergen-free
Jumbo lists wheat and gluten in its plant-based croissants; the product may also contain milk.
Check the current allergen information on the exact pack you’re choosing.
Brands to consider
Albert Heijn
Albert Heijn stocks fresh, bake-at-home and frozen croissants.
- You can compare different product types and pack sizes.
- Check whether each product is ready to eat or needs to be baked first.
Jumbo
Jumbo offers croissants in multi-packs, including a plant-based option.
- The packs are an option if you want to use several croissants.
- The plant-based croissants contain wheat and gluten and may contain milk.
Lidl
Lidl offers croissants to bake at home.
- A good option if baking at home suits your plans.
- Read the preparation instructions on the pack you choose.
ALDI
ALDI offers a butter croissant sold individually.
- Buying one at a time suits anyone who only needs a single croissant.
- Check the product information for the croissant you choose in store.
PLUS
PLUS offers both a small butter croissant sold individually and butter croissants in a 180 g pack.
- You can compare a single croissant with a multi-pack and choose what suits your needs.
- Check the preparation instructions and allergen information for each option separately.
Dirk
Dirk offers a single 65 g butter croissant and a pack of four bake-at-home butter croissants weighing 180 g in total.
- The different options suit either a single ready-to-eat occasion or baking several croissants at home.
- The products differ in preparation and packaging, so read the information for each option.
Related products at Joybuy
Related products coming soon.
Frequently asked questions
Is a plant-based croissant also free from milk, egg and gluten?
No, you can’t assume that from the plant-based label. Jumbo lists wheat and gluten in its plant-based croissants and says they may contain milk. Check the current ingredients and allergen information before choosing.
Do all Dutch croissants contain iodised baker’s salt?
No, don’t assume they do. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt. Check the croissant’s label to see whether iodised salt is listed as an ingredient.