For a big family breakfast, choose croissants based first on how many portions you need and when you want to serve them, not on the word ‘premium’. Fresh croissants sold individually are ready to serve; bake-at-home multipacks need a little preparation, while frozen croissants are a handy option if you want to plan ahead. For the specific products you’re considering, also compare the weight per croissant, ingredients, allergens and cooking instructions.
If you’re organising breakfast or brunch for a large family, you’ll want to know in advance how many portions you can serve. Check the number of croissants in a pack, as well as the preparation time and oven space required. Jumbo and PLUS stock, among other options, multipacks and frozen croissants.
If you’d like to serve one larger croissant to each person, compare the weight per croissant with that of multipacks. For example, Albert Heijn lists a luxury butter croissant weighing 90 g each, as well as a pack of four bake-at-home croissants weighing 45 g each. The difference in size doesn’t, in itself, tell you anything about the taste.
If anyone in your family needs to avoid certain ingredients, check the label of the exact product. The Jumbo frozen croissants reviewed contain wheat, milk and egg, and may also contain traces of nuts or soya. Don’t assume another croissant has the same ingredients.
First, choose the type of product that suits when you want to serve it. Then compare the portions and the information on the packaging: a mini croissant and a larger individual croissant don’t necessarily serve the same purpose.
Choose this if: you want to serve croissants straight away or are looking for a larger one per person; Albert Heijn lists a luxury croissant weighing 90 g each.
Bear in mind: you’ll need to work out how many individual croissants you need.
Choose this if: you want to plan equal portions and have time for a quick bake in the morning; the Albert Heijn and PLUS packs reviewed each contain four croissants.
Bear in mind: a large family may need several packs and more than one batch in the oven.
Choose this if: you want to keep some in the freezer and bake them later.
Bear in mind: you’ll need freezer space and should follow the instructions for the exact product. For its 330 g Délifrance pack, PLUS says to bake the croissants from frozen for 18 minutes at 185°C.
| What to consider | What should you check? | Who is this important for? |
|---|---|---|
| Enough portions | Compare the number of croissants and the weight per croissant. For bake-at-home products, also check that the preparation fits your plans. | If everyone at the table needs a croissant, I don’t want to find out over breakfast that four isn’t enough. For around 42% of consumers, having enough portions would be the main concern. |
| Size and ingredients you’re looking for | Check the weight per croissant, ingredients and stated butter percentage for the exact product; don’t use the percentage as a measure of taste. | For a special brunch, I want to know whether I’m serving large croissants or smaller ones to share. For around 33% of consumers, this would be the most important consideration. |
| Ingredients and allergens | Read the current ingredients list and allergen information. If the croissants are sold loose, ask about allergens before buying. | If someone at the table needs to avoid an ingredient, I want to know exactly what’s in these croissants. Around 25% of consumers would make this their priority. |
Croissants with a luxury-sounding name can vary in weight, ingredients and preparation method. The stated butter percentage alone won’t tell you how a croissant will taste.
Decide whether you’re mainly looking for a larger croissant, a particular ingredient list or a warm, freshly baked finish. Then compare the details on the exact packs.
A pack of four won’t automatically be enough for a large family, especially if you want to offer seconds. Mini croissants also need a different portion plan from larger ones.
Count the people and the portions you want before choosing individual croissants, multipacks or frozen packs.
‘Butter’ indicates that a product contains milk, but it doesn’t tell you which other allergens or warnings apply to a particular croissant. The Jumbo frozen variety reviewed also contains wheat and egg.
Read the ingredients list and warnings on the pack you’re buying. If the croissants are sold loose, ask for allergen information.
The name ‘croissant’ or ‘butter croissant’ doesn’t confirm which type of salt has been used. Ingredients can vary from one product to another.
If this ingredient matters to you, check whether iodised salt is listed in the ingredients for the exact product.
Albert Heijn’s range includes individual croissants, as well as packs with smaller or multiple croissants.
Jumbo’s croissant range includes different pack sizes and product types, including frozen options.
Délifrance offers frozen croissants for anyone who wants to plan ahead.
PLUS lists its own-brand butter croissants to bake at home, alongside Délifrance frozen croissants.
Dirk lists 1 de Beste butter croissants in a bake-at-home pack of four.
These products offer either a mini size or a pack of four croissants to help you plan portions for a family breakfast. When choosing, also check how the exact product needs to be prepared.
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The mini size is worth considering if you want to serve smaller portions at a family breakfast.
Pack weight: 200 g. Check the pack for the number of croissants, allergens and preparation instructions before deciding how many you need.
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With four croissants in each pack, you can work out how many packs you’ll need for everyone at the table.
Pack weight: 180 g. Check the packaging for the latest allergen information and preparation instructions.
The word doesn’t automatically tell you how big the croissant is or what ingredients it contains. For a family breakfast, compare the type of product, weight per croissant, ingredients and preparation method for the specific products you’re considering.
Don’t assume so. The Dutch Bakery Centre explains that using iodine-enriched baker’s salt isn’t standard practice in every bakery product. If this matters to you, check the ingredients list for the croissant you want to buy.
Read the ingredients list and any warnings on the current packaging. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly identifiable on the label. If croissants are sold loose, you can ask for allergen information before buying.
Follow the instructions for the exact product. The Jumbo frozen croissants reviewed say not to refreeze them once defrosted and to consume them within 24 hours. The Délifrance pack from PLUS that was reviewed also warns against refreezing after defrosting.
