Who is this relevant to?

If you like plenty of filling

For a croissant with a savoury or sweet filling, the size of each one matters more than the label ‘thick cut’. Jumbo lists larger options, while PLUS says you can shape its croissant dough into maxi croissants.

If you’re short on preparation time

If you need to get the croissants on the table quickly, it matters whether they’re ready to serve, need baking or still need shaping. Check how many you’ll need, too.

If you need to check ingredients or allergens

Ingredients can vary between butter croissants, filled croissants and other varieties. Check the current label on pre-packed croissants, and ask for allergen information before buying loose ones.

What should you look for when choosing?

First, decide whether you want croissants that are ready to serve, need baking or can be shaped at home. Then compare the number of croissants and the weight per croissant with what you need for your King’s Day spread.

What to consider What should you check? Who is it important to?
Size for fillings Compare the number of croissants with the total weight, and check whether you can shape the dough into a larger size yourself. If I want to fill my croissant generously, I look for one that seems big enough, without assuming it will be sturdy based on its name. For around 33% of consumers, getting the right size is the top priority.
Preparation Check whether the croissants are ready to serve or need baking or shaping first. If the table needs to be ready quickly, I want to know how much work the product requires. Being able to serve them quickly is the top priority for around 27% of consumers.
Number of croissants Count the croissants in each pack and check the size of each one. When I’m catering for several guests, I want to have enough croissants without assuming a pack contains more portions than it does. Having enough croissants is the top priority for around 20% of consumers.
Label information For pre-packed products, read the ingredients and nutritional information. For loose croissants, ask about allergens before buying. If ingredients or allergens affect my choice, I need to be able to check the information for the croissant I choose. For around 20% of consumers, this is the most important condition when buying.

Common mistakes

  • Treating ‘thick cut’ as a fixed croissant specification

    Jumbo and PLUS’s croissant pages use terms including larger varieties and croissant dough. ‘Thick cut’ doesn’t tell you how much an individual croissant weighs or how sturdy it will be with a filling.

    Compare the product type, the number of croissants and the weight per croissant. PLUS says you can also shape its butter croissant dough into maxi croissants.

  • Looking only at the pack weight

    A heavier pack may simply contain more croissants. That still doesn’t tell you whether each one is large enough for the filling you want to use.

    Check the weight and number of croissants together, and make sure you know what type of product you’re buying.

  • Relying on the name of a loose croissant

    A product name or its appearance won’t give you the full picture of its allergens. The Netherlands Food and Consumer Product Safety Authority says allergen information must also be available for loose foods before purchase.

    Ask in the shop for the latest allergen information if you need it to make your choice.

  • Assuming it contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So you can’t tell whether a croissant contains it just from the product category.

    Check the ingredient information or ask if the use of baker’s salt matters to your purchase.

Brands and shops to consider

Albert Heijn

Albert Heijn lists croissants online, including AH butter croissants.

  • The category page makes it easy to browse different croissant products.
  • Albert Heijn recommends checking the current packaging before eating. The online product page is no substitute for the label.

Jumbo

Jumbo lists a range of croissants online, including standard, mini, super and large varieties.

  • For the larger varieties listed, the number of croissants and pack weight are available, so you can work out the weight per croissant.
  • Check the latest product information and availability at the shop where you plan to buy.

PLUS

PLUS lists butter croissants and butter croissant dough, among other products.

  • PLUS says you can shape its butter croissant dough into mini or maxi croissants.
  • Shaping them yourself takes preparation and oven time. This option applies to the dough product mentioned, not every PLUS croissant.

ALDI

ALDI lists a fresh butter croissant sold individually, as well as bakery products to bake at home.

  • Buying croissants individually lets you choose exactly how many you want.
  • Check current availability in store and, if needed, ask for allergen information.

Dirk

Dirk’s online search results include Danerolles Supercroissants and Délifrance butter croissants, among other products.

  • Product names and pack details give you useful points of comparison.
  • A search result alone doesn’t tell you how sturdy a croissant will be with a filling.

Lidl

Lidl includes bake-at-home croissants and butter croissants in its product information.

  • The bake-at-home option makes it clear that this type of product needs to be prepared at home.
  • Check availability before visiting the shop, and read the latest product information for ingredients and allergens.

Croissants on Joybuy

This croissant is listed as weighing 85 g each. Use that as a guide to the portion you want, and check separately whether its size and texture work with your filling.

Bakery Village Danish Croissant 85 g

Bakery Village Danish Croissant 85 g

At 85 g each, this could be a good option if you’re looking for a larger croissant for a King’s Day snack. The weight alone, however, doesn’t tell you how sturdy it will be with a filling.

If you have allergies, check the current packaging. The product information warns that the colourings E102 and E110 may have an adverse effect on children’s activity and attention.

View on Joybuy

Frequently asked questions

Is ‘thick cut’ a specific type of croissant?

Don’t treat ‘thick cut’ as a standard size for croissants. Instead, compare the number of croissants and the weight per croissant, or look for dough you can shape into a larger size yourself.

Can I make larger croissants for King’s Day?

Yes. PLUS says you can shape its butter croissant dough into mini or maxi croissants. It does take time and oven space, so follow the instructions on the current packaging.

How can I check allergens in fresh, loose croissants?

Ask for allergen information about the croissant before you buy it. The Netherlands Food and Consumer Product Safety Authority says this information must also be available for loose foods. For pre-packed products, you’ll find it on the label.

Does every Dutch croissant contain iodised baker’s salt?

No, you can’t assume that every croissant does. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt. Check the ingredient information or ask if it matters to your choice.