Which option is right for you?

If you want to serve straight away

For a spontaneous holiday breakfast or coffee break, a fresh croissant is an option that needs no oven preparation. Albert Heijn’s AH Luxe roomboter croissant is one example.

If you want to bake at home

For a planned hot snack, you can choose between chilled croissants that you bake at home and fresh dough that you shape yourself. The latter involves more steps. In either case, follow the instructions on the packaging you choose.

If you’re planning for several occasions

If you have space in your freezer, you can keep frozen croissants for different breakfasts or snack times. Do check the instructions for after defrosting: Jumbo’s frozen version must not be refrozen.

What should you look for when choosing?

First decide whether you want to eat the croissants straight away, bake them just before serving or keep them for later. Then check the details for the specific product, especially if ingredients or allergens affect your choice.

What to consider What to check when buying Who is this most important for?
Serving straight away Check that it’s a fresh croissant ready to serve, and look at the weight per croissant. If unexpected guests drop by, I want to be able to serve something without using the oven. For around 30% of consumers, serving straight away is the top priority.
Baking at home Distinguish between chilled bake-at-home croissants and dough that you shape yourself. Check the baking time and oven temperature. For a planned breakfast, I want to bake the croissants just before eating and can make time to use the oven. Around 30% of consumers say that baking them fresh and serving them warm takes priority.
Planning your supplies Check the number of portions and the storage and defrosting instructions for the frozen option. For several holiday occasions, I want to be able to store croissants, provided I have freezer space and can follow the instructions after defrosting. Planning supplies is the top priority for around 20% of consumers.
Ingredients and allergens Read the current ingredients and allergen information, including any ‘may contain’ statements. For unpackaged croissants, ask the seller. If I need to consider ingredients or allergens, I want to know the information for this exact product before choosing. For around 20% of consumers, this check is the top priority.

Common mistakes

  • Taking ‘luxury’ as proof of better flavour

    A premium name and the stated butter content describe a product’s positioning or recipe. They don’t prove which croissant you’ll prefer.

    First decide how and when you want to serve the croissants. Then compare the weight, ingredients and preparation of the options that suit the occasion.

  • Planning for fresh, chilled and frozen croissants in the same way

    A fresh croissant can be served straight away, while bake-at-home croissants need time in the oven. With frozen croissants, your plans also depend on the storage and defrosting instructions.

    Before buying, check what steps are needed for your chosen product. Jumbo says its frozen luxury butter croissants must not be refrozen after defrosting and must be prepared and eaten within 24 hours.

  • Guessing allergens from the product name alone

    AH Luxe roomboter croissant lists milk, wheat and egg, among other ingredients. The Délifrance butter croissants mentioned here also state that they may contain lupin, soya and sesame. Information can vary or change between products.

    Check the current packaging. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked foods is shown on the label. For unpackaged products, the seller must make this information available in another way.

  • Assuming every croissant contains iodised salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So the fact that the Délifrance product described by Albert Heijn lists iodised salt tells you nothing about other croissants.

    Check the ingredients list for the product you want to buy if iodised salt is relevant to your choice.

Brands and product ranges to consider

AH

Albert Heijn offers several types of croissant. For serving straight away, the AH Luxe roomboter croissant is one specific fresh option.

  • Albert Heijn’s product information states that this option weighs 90 g per croissant and contains 25% butter.
  • This option lists milk, wheat and egg, among other ingredients. Check the current product information when buying.

Jumbo

Jumbo’s frozen luxury butter croissant is an option if you want to plan for several occasions.

  • Jumbo states that this frozen option makes four portions and contains 23% butter.
  • You’ll need freezer space. After defrosting, this product must not be refrozen and must be prepared and eaten within 24 hours.

Délifrance

The Délifrance butter croissants mentioned here are chilled bake-at-home croissants for anyone who wants to use the oven shortly before serving.

  • Albert Heijn states that this option contains 27% butter and gives oven instructions of 4–6 minutes at 200 °C.
  • This product contains milk and wheat and may contain lupin, soya and sesame. Check the current packaging and preparation instructions.

Danerolles

Danerolles Original Croissants is fresh dough for anyone who wants shaping and baking to be part of snack time.

  • You can shape and bake the croissants at home using the dough.
  • This takes more preparation than a croissant that’s ready to serve. Follow the instructions and check the ingredients for the product you choose.

Related Joybuy products

Related products coming soon.

Frequently asked questions

What does ‘premium’ mean when it comes to a croissant?

‘Premium’ doesn’t prove that one croissant tastes better than another. For your occasion, it’s more useful to compare the product type, weight, ingredients and preparation needed. The butter content on the packaging is also a recipe detail, not a taste test.

Which allergens should I check in butter croissants?

Check the allergen information for the specific product before buying. The AH and Délifrance products mentioned here list milk and wheat, while AH also lists egg. Check for any ‘may contain’ statements, too. If the croissant is unpackaged, ask the seller for the allergen information.

How can I plan for frozen croissants without having defrosted portions left over?

Match the portions to the occasions when you want to prepare them, and follow the instructions on the packaging. For its frozen luxury butter croissants, Jumbo advises storing them at −18 °C, not refreezing them after defrosting, and preparing and eating them within 24 hours of defrosting.

Does every Dutch croissant contain iodised baker’s salt?

No, don’t assume that. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. Check the ingredients list if iodised salt is relevant to your choice; the Délifrance product mentioned here does list it.