Who is this choice relevant to?

Small households looking to limit leftovers

If you buy croissants for one or two occasions, what matters most is how many you’ll actually eat. Compare the number in the pack with your plans, and check what to do with any leftovers after opening.

Families with a picky eater

If you’re trying a new flavour or texture, a small pack can be a sensible way to test it. Check the exact variety and read the ingredients and allergen information before serving it.

Shoppers looking for a specific label

If you’re looking for a plant-based or gluten-free option, check that product’s ingredients, allergen information and instructions for use. The claim on the front of the pack is no substitute for checking these details.

What should you look for when choosing?

First decide whether you want to plan meals with bread or separate croissant occasions. Then, when choosing croissants, compare the quantity, variety and information on the exact pack.

What to consider What should you check? Who is this most important for?
Quantity and leftovers Compare the number of croissants with the occasions you have planned, and read the storage instructions for after opening. I don’t want to open more croissants than we’re likely to eat in a small household; getting the right quantity is a priority for around 40% of consumers.
Flavour and texture Choose the exact variety and, if possible, try it in a smaller pack first. If a picky eater is trying a new filling or texture, I don’t want to buy lots straight away. Around 40% of consumers are most concerned about whether they’ll enjoy the taste.
Ingredients and labelling Read the ingredients, allergen information, nutritional information and any preparation instructions for the product you’re buying. If I need to take a specific dietary requirement into account, I want to check the exact pack; label checks are a priority for around 20% of consumers.

Common mistakes

  • Assuming a half loaf and croissants are interchangeable

    A half loaf is a smaller quantity of bread; croissants come as individual pieces. Which option helps you limit leftovers depends on what you want to eat.

    First choose between meals with bread and croissant occasions. Then compare the number of pieces and the shelf life.

  • Assuming every croissant contains iodised salt

    The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products. The product category alone won’t tell you whether a particular croissant contains iodised salt.

    If iodine matters to your choice, read the ingredients list on the exact pack.

  • Relying only on ‘plant-based’ or ‘gluten-free’

    These claims don’t tell you everything about a product’s allergens, nutritional value or storage requirements. Details can vary between varieties.

    Check the full label and follow the instructions for use for the croissants you choose.

Brands to consider

Albert Heijn

Alongside fresh croissants, Albert Heijn also offers a separate range of frozen croissants.

  • The frozen range shown includes different pack sizes, including packs of eight and twelve.
  • Check the number of pieces and the preparation and storage instructions on each pack.

Jumbo

Jumbo offers croissants in different quantities and varieties, including a plant-based four-pack.

  • You can compare ingredients, nutritional information and storage advice for individual products.
  • Don’t assume details for one Jumbo variety apply to another; always check the specific product information.

Danerolles

Danerolles is a brand with several croissant varieties in the range shown by Jumbo.

  • Different flavours make it easier to choose a variety that suits the person eating them.
  • Check the ingredients and preparation and storage instructions for each variety you choose.

Schär

Schär offers a frozen croissant labelled gluten-free.

  • The Croissant à la Française comes with specific instructions for after defrosting.
  • If you have a dietary requirement, check the current packaging and allergen information, and follow the storage instructions too.

Four-packs of croissants on Joybuy

Each of these products contains four croissants. Compare that quantity with the occasions you have planned, and check the ingredients and storage and preparation instructions for the variety you choose.

g'woon Butter Croissants, 4 pieces, 180 g

g'woon Butter Croissants, 4 pieces, 180 g

Worth considering if four croissants suit the occasions you have planned.

Contents: four pieces, 180 g in total. Check the ingredients and storage and preparation instructions on the pack.

View on Joybuy
SCHOOF Croissants, 4 pieces

SCHOOF Croissants, 4 pieces

With four in the pack, this is an option if you want to see whether the person eating them likes this variety first.

Before use, read the ingredients and the storage and preparation instructions on the pack.

View on Joybuy

Frequently asked questions

Is a croissant the same as half a loaf for a small household?

No. Half a loaf is a smaller quantity of bread, whereas with croissants you choose how many individual pieces to buy. Decide which occasions you want to cater for and how many you expect to eat.

Does every Dutch croissant contain iodine from baker’s salt?

You can’t tell from the word ‘croissant’ alone. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products; check the ingredients list for a specific product. For example, Jumbo lists iodised salt in its plant-based croissants.

How should I store croissants after opening?

Follow the instructions on the exact pack. Jumbo says its plant-based croissants should be refrigerated at a maximum of 7 °C after opening and have a limited shelf life once opened; don’t automatically apply these instructions to other varieties.

Can I refreeze a defrosted frozen croissant?

Check the instructions for the specific product. Schär says its Croissant à la Française must not be refrozen after defrosting, should be kept in the fridge and should be eaten within one day.