Shoppers looking to get the quantity right
If you only need a few croissants, weigh up buying them individually against choosing a multipack. Also consider whether you’ll be able to use the rest in time.
Who are these options for?
Hosts who want to serve them warm
For a Sunday meal or brunch, it makes a difference whether croissants are ready to eat, need a quick bake, still need shaping or come straight from the freezer.
Shoppers who need to check ingredients
If you have an allergy, intolerance or other dietary requirement, check the label on the exact product. Ingredients and allergen warnings can vary from one croissant to another.
What should you look for when choosing?
First, decide how many croissants you want to serve and whether you’d like them warm. Then check how your chosen option should be prepared and stored.
| What to consider | What to check before buying | Who is this important for? |
|---|---|---|
| Quantity | Check how many are in the pack and think about how many you’ll actually serve or store. | If I only need a few croissants, I don’t want to be left with an unused pack. Around 50% of consumers prioritise getting the quantity right. |
| Serving them warm | Check whether the croissants are ready to eat or need baking, and what equipment and preparation time you’ll need. | I want to serve them warm just before eating, without more preparation than I can fit in. Around 30% of consumers prioritise serving them warm with minimal effort. |
| Planning ahead | Check the storage space you’ll need, storage instructions, and any instructions for opening or defrosting. | When I’m serving several people, I want to be able to store croissants in advance and prepare them at the right time. This is the main concern for around 20% of consumers. |
Common mistakes
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Focusing only on pack size
A multipack isn’t automatically convenient if you only need one or two. You’ll also need to store the rest appropriately and use them in time.
Count how many croissants you want to serve and check the storage instructions before choosing a pack.
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Treating bake-at-home croissants, chilled dough and frozen croissants as the same
Preparation varies by product. PLUS says its butter croissants take 4–6 minutes in an oven at 200 °C; AH Verse original croissants need to be shaped first, then take 12–15 minutes in an oven at 200 °C. The Délifrance frozen croissants at PLUS are listed as taking around 18 minutes at 185 °C.
Choose an option that suits the time and oven space you have. Always follow the storage and preparation instructions on the pack you buy.
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Guessing allergens from the name
A name such as butter croissant doesn’t tell you what other allergens or warnings appear on the label. Even two croissants of the same type can differ.
Check the current allergen information for the exact product. If you’re buying an unwrapped croissant, ask for this information before you buy it.
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Assuming every croissant contains iodised salt
The RIVM describes salt iodisation as part of the Netherlands’ iodine policy. This doesn’t tell you what type of salt is used in an individual croissant.
If iodised salt matters to your choice, check the ingredients list for the croissant you’re considering.
Brands to consider
Albert Heijn
AH Verse original croissants are chilled dough: 240 g, divided into six 40 g portions to shape and bake at home.
- An option if you’d like to shape and bake the croissants yourself just before serving.
- Albert Heijn advises storing them at a maximum of 7 °C, preparing them straight after opening and not freezing them at home.
Jumbo
Jumbo’s croissant range includes several types; Jumbo Croissants 6 Stuks comes in a 240 g pack.
- The stated number of croissants makes it easier to plan for several people.
- Check the preparation instructions and ingredients for each option: plant-based, filled and frozen croissants aren’t interchangeable.
ALDI
ALDI lists an individual butter croissant as an in-store product.
- An individual croissant is a good choice if you only want to take a few home and don’t want to bake them yourself.
- Ask in store for allergen information if you need it.
Lidl
Lidl describes croissants that you bake at home.
- A bake-at-home option if you can use an oven before serving.
- Check the quantity, preparation instructions and ingredients on the pack you choose.
PLUS
PLUS lists 180 g butter croissants to bake at home, as well as 330 g Délifrance frozen croissants.
- According to PLUS, the bake-at-home option can be prepared in an oven or air fryer; the Délifrance option goes straight from the freezer into the oven.
- Ingredients and allergens vary by product. The Délifrance option contains wheat, egg and milk, among other ingredients, and may contain soya or nuts.
Dirk
Dirk lists both an individual 65 g butter croissant and a pack of four 1 de Beste Roomboter croissants weighing 180 g.
- You can choose a pack size to suit the number of croissants you need.
- Check the preparation method and allergen information for the option you choose.
Croissants at Joybuy
Both of these packs contain four croissants. For your Sunday get-together, the main thing to consider is whether you want to bake them or serve them without any preparation. Check the instructions for the product you choose.
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SCHOOF Croissants 4 stuks
A bake-at-home option if you’d like to serve four croissants warm. Check the baking time and oven temperature on the pack before planning when to serve them.
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g'woon Butter Croissants 4 stuks, 180 g
A pack to plan for four croissants at your Sunday get-together. Check the pack to see whether they’re ready to serve or need preparing, and read the current label if you have any allergies.
Frequently asked questions
Is a multipack useful if I only need a few croissants?
Only if you can use the remaining croissants according to the storage instructions. An individual croissant that’s ready to eat needs no oven time or planning for an opened pack.
Which croissants can I serve warm just before eating?
Choose a bake-at-home option if you want to bake them shortly before serving. For its butter croissants, PLUS gives a baking time of 4–6 minutes in an oven at 200 °C, or 4 minutes in an air fryer at 180 °C; AH Verse original croissants need to be shaped first, then take 12–15 minutes in an oven at 200 °C.
How do I check croissants for allergens?
Read the allergen information for the exact croissant before buying or serving it. The Netherlands Food and Consumer Product Safety Authority says that food sellers must inform consumers about the allergens present; ask for this information when buying unwrapped products.
Does every croissant in the Netherlands contain iodised salt?
You can’t tell from the product category alone. The RIVM describes salt iodisation as part of the Netherlands’ iodine policy. If the type of salt used matters to you, check the ingredients list for the croissant you choose.
What should I do with leftover croissants?
For an unopened pack, follow the use-by or best-before date and storage instructions on the label. For an opened croissant, Voedingscentrum recommends keeping it for two days in a kitchen cupboard or one to three months in the freezer. Always follow the product’s own instructions for dough and frozen products; PLUS says not to refreeze its Délifrance frozen croissants after defrosting.