Which approach works best for you?

If you have a tight serving schedule

Want to serve warm croissants while using the oven for other dishes too? Pre-baked options may only need a short spell in the oven: Albert Heijn and PLUS state that their butter croissants included in our research take 4–6 minutes to finish baking at 200 °C. Follow the instructions on the pack you buy.

If you’re planning a platter for several guests

Ready-to-bake frozen croissants could suit your plans if you want to shop in advance. The Picard pack included in our research at Albert Heijn contains eight croissants and, according to the product page, takes 18–20 minutes in the oven at 180 °C. Make sure you have enough freezer and oven space, and check the ingredients on the pack you choose.

If you want the croissants to suit your menu

With croissant dough, you can choose the size and add a sweet or savoury filling. The PLUS dough included in our research needs more preparation than a pre-baked croissant. Store and prepare it according to the product instructions, and include the ingredients of any filling when checking for allergens.

What should you consider when choosing?

First, decide when the croissants need to be on the table and how much oven space you’ll have at that point. Then choose between buying them ready to serve, finishing them in the oven, baking them from frozen or shaping the dough yourself. Always check the pack for the exact product you choose.

Pre-baked croissants

Best for: when you have time for a quick spell in the oven just before serving.

Consider: you have less control over the shape and filling than you would with dough you shape yourself.

Ready-to-bake frozen croissants

Best for: when you want to shop in advance and can schedule the baking for the evening itself.

Consider: you’ll need freezer space and must follow the preparation instructions for the option you choose.

Individual croissants from a shop

Best for: when you want to pick up croissants just before dinner without using your oven at home.

Consider: check availability at your local store. If relevant to your guests, ask about the ingredients and allergens in loose products.

Croissant dough to shape yourself

Best for: when you want to tailor the size, shape or filling to one of the courses in your dinner menu.

Consider: shaping the dough and baking it through take extra steps and require a planned slot in the oven.

What to consider What to check when buying Who it matters to
Serving time and oven space Compare the cooking time and oven temperature with the oven space you’ll have during dinner; also count how many croissants you need for your platter. I want to serve warm croissants, but I also need the oven for other dishes. For around 33% of consumers, serving time is the main consideration when choosing.
Presentation and portions Check the quantity and size. Use the butter percentage as information about that specific product, not as an indication of flavour. I want the portions and shape to suit the croissants’ place in the dinner menu. For around 27% of consumers, presentation is the main consideration.
Custom shape and filling Check whether the dough is intended to be shaped by hand and how long it needs to bake; remember to factor in the ingredients of any filling you add. If I’m putting together a sweet or savoury course, I want to choose the size or filling myself. Around 20% of consumers prioritise customisation when making this choice.
Ingredients and storage Read the latest ingredients and allergen information, and follow the storage instructions for the exact product. I want to check what’s in the croissants and how to store them before buying for my guests. For around 20% of consumers, this information is the most important factor.

Common mistakes

  • Assuming ‘premium’ means a high butter content

    The butter percentage tells you something about the composition of a specific product, but not whether the croissant suits your serving time, portion sizes or preferred presentation.

    Compare the product information on the pack, then decide based on preparation, quantity and what your guests would like.

  • Choosing frozen croissants or dough without planning oven time

    According to Albert Heijn, the Picard frozen croissants included in our research take 18–20 minutes to bake; PLUS says its croissant dough takes around 15–20 minutes. This could clash with the time needed to cook other dishes.

    Set aside a slot for the oven in advance and check the instructions for the product you’re actually buying.

  • Assuming ‘butter’ tells you which allergens a croissant contains

    The name doesn’t tell you which other ingredients or potential traces are listed for a particular croissant. For example, the Picard pack included in our research lists egg as well as milk and wheat, and may contain traces of nuts and soya.

    Read the latest allergen statement for every product you buy. For individual croissants from a shop, ask for the product information if a guest needs it.

  • Assuming a product listing means it’s in stock

    Whether you can buy a product in store depends on what’s available at your chosen branch. For example, Lidl says that the butter croissant included in our research is only available in store.

    Check with the branch or at your chosen time of ordering before adding the croissants to your dinner plans.

Brands and retailers to consider

These examples show the types of croissants offered by the retailers mentioned. Choose based on the specific product and the latest information, not just the name of the shop.

Albert Heijn

A retailer where you can compare pre-baked croissants with ready-to-bake frozen options.

  • For the pre-baked butter croissants included in our research, Albert Heijn states that they contain 25% butter and take 4–6 minutes to finish baking at 200 °C.
  • The Picard frozen croissants included in our research need a different schedule: the product page says they take 18–20 minutes to bake at 180 °C.

Jumbo

An option if you want to factor a pack of four frozen butter croissants into your portion planning.

  • Jumbo lists a pack of four luxury frozen butter croissants.
  • For this product included in our research, Jumbo advises that you should not refreeze it after defrosting and that it should be prepared and eaten within 24 hours.

PLUS

Worth considering if you’re choosing between a quick finishing bake and shaping croissant dough yourself.

  • For the pre-baked butter croissants included in our research, PLUS states a finishing time of 4–6 minutes at 200 °C. According to PLUS, the dough included in our research is suitable for sweet and savoury fillings.
  • PLUS says the dough takes around 15–20 minutes to bake and should be kept chilled and heated through thoroughly, following the product instructions.

ALDI

An option if you’d like to pick up individual butter croissants from the in-store bakery.

  • ALDI lists fresh butter croissants individually in its bakery range.
  • For individual products in store, ask about the ingredients and allergens if they’re relevant to your guests.

Lidl

An in-store option if you want butter croissants without having to bake them at home.

  • Lidl describes the croissant included in our research as made with butter and says it is available in store.
  • Check the ingredients and allergen information for the product you’re buying with your local branch.

Dirk

An in-store option for an individual butter croissant.

  • For the butter croissant included in our research, Dirk lists a weight of 65 g per croissant.
  • Ask about the ingredients and allergens when buying if you need to check them for your guests.

Croissants on Joybuy

These two Joybuy products let you choose between a pack of four croissants and mini croissants for a dinner platter. Before planning your oven time, check the pack to see whether they’re ready to serve or need to be prepared.

g'woon Butter Croissants, pack of four

g'woon Butter Croissants, 4 pcs, 180 g

An option if you’re planning a platter of four croissants. The product title states 180 g; check the net weight on the pack before working out portions. Also check the preparation method and the latest allergen information for your guests.

View on Joybuy
G'woon Mini Butter Croissants

G'woon Mini Butter Croissants, 200 g

The mini size could work well if you want to serve smaller croissants alongside other dishes. The product title states 200 g; check the net weight and number of croissants on the pack before planning portions. Also read the preparation instructions and allergen information for the product you buy.

View on Joybuy

Frequently asked questions

Should I choose pre-baked or frozen croissants for dinner?

Choose pre-baked croissants if you can only fit in a quick spell in the oven just before serving; Albert Heijn and PLUS state that their options included in our research take 4–6 minutes at 200 °C. Ready-to-bake frozen croissants may suit you if you want to shop in advance and have more time to use the oven: according to Albert Heijn, the Picard croissants included in our research take 18–20 minutes at 180 °C.

Can I buy croissants the day before dinner?

Yes, as long as you can follow the storage instructions for the product you buy. The Netherlands Nutrition Centre recommends keeping opened croissants in a kitchen cupboard for two days or in the freezer for one to three months. For an unopened pack, fresh dough or frozen croissants, check the product’s own packaging.

Can I taste croissant dough raw while preparing it?

No, don’t taste the PLUS croissant dough included in our research raw: PLUS says it must be heated through thoroughly. Keep it chilled and follow the preparation instructions on the pack after opening.

Which allergens should I check in butter croissants?

Check the full allergen statement for the exact product, not just its name. The Albert Heijn and PLUS examples included in our research list milk and wheat; according to Albert Heijn, the Picard croissants included in our research also contain egg and may contain traces of nuts and soya.

Does every croissant contain iodised salt?

Don’t assume so: check the ingredients list for the specific product if iodised salt matters to your choice. Albert Heijn and PLUS list iodised salt in the pre-baked butter croissants discussed here.