What should you look for when choosing?
First decide whether you want a croissant with plenty of room for filling or one that’s ready to serve. Then compare portion sizes, preparation and the ingredients in each specific product.
| What to consider |
What to check before buying |
Who it matters to |
| Size for fillings |
Compare the number of croissants and the weight of each one. For dough, check whether you can shape larger croissants yourself. |
If I want to cut open a croissant and fill it generously, I’m looking for a suitable size without assuming that weight alone means it will be sturdy. Around 40% of consumers prioritise this. |
| Preparation and serving time |
Choose between fresh croissants bought individually and products that you still need to shape or bake. Check the preparation and storage instructions. |
If I have little time or oven space on Easter Sunday, I want croissants I can serve straight away. Convenience comes first for around 30% of consumers. |
| Portions for guests |
Count the croissants in each pack and compare the total weight with the number of smaller or larger portions you want. |
For a buffet, I want to know how many guests I can serve without planning portions that are too large. This is the main consideration for around 20% of consumers. |
| Allergens and use |
Read the latest ingredients and allergen information. For chilled dough, follow the storage and baking instructions. |
If I’m buying for someone who needs to avoid certain ingredients, I need to know exactly what’s in the croissant I choose. Around 10% of consumers put this check first. |
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Frequently asked questions
Does ‘thick cut’ mean a croissant is sturdier?
No, the term doesn’t indicate a specific size or how sturdy it is. For a filled Easter lunch croissant, it’s better to compare the number of croissants and the stated weight per portion: Jumbo lists 56.7 g per Super Croissant and 57 g per Danerolles Large croissant. Even then, you can’t be sure how sturdy a croissant will be once baked.
How can I tell whether a croissant contains iodised baker’s salt?
Check the ingredients list for the croissant you want to buy. Don’t assume which salt was used based only on the product name, shop or type of croissant.
How can I check the allergens in a croissant sold individually?
Ask the shop for the latest allergen information for that croissant. For pre-packed products, the Netherlands Food and Consumer Product Safety Authority points to the allergen information on the label. For a croissant sold individually, don’t rely on information for a different product.
Can I still buy fresh croissants on Easter Sunday?
It depends on your local store’s opening hours and what it has in stock. The Dutch government says Sunday shop opening hours vary by municipality, so check the latest opening times for the store you plan to visit.
Can I eat chilled croissant dough raw or freeze it?
Follow the instructions for the specific product. Danerolles Large says its dough must not be eaten raw or frozen; PLUS also says its croissant dough must be heated and must not be eaten raw.