Choose your croissants based on when you plan to serve them: ready-to-eat fresh croissants need no time in the oven, ready-to-bake croissants can be prepared shortly before brunch, and dough takes more preparation if you want to choose the size or filling yourself. If your guests have different preferences, a small mix of sizes or types could be useful. For plant-based or multiseed options, always check the ingredients and allergens: plant-based does not mean allergen-free, and multiseed does not automatically mean wholemeal.
If your guests have different tastes or prefer different sizes, you could offer mini or multiseed croissants alongside standard ones, for example. Albert Heijn and Jumbo stock different product types; check which options are available where you shop.
Part-baked croissants, frozen products and dough you shape yourself all need different preparation. Before you shop, check the cooking instructions and make sure you have enough room in your oven, fridge or freezer.
If someone has an allergy or prefers plant-based food, the ingredients of the exact product matter. Check the ingredients and allergen information on the current packaging. If you’re choosing based on nutritional preferences, compare the nutrition information per 100 g and per portion too.
First, work out how many croissants you need and when you want to serve them. Then consider adding options for guests who prefer a different size, flavour or ingredients.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Variety on the table | Choose a standard option and, if you like, one specific extra size or type, such as mini or multiseed. Check availability at your shop. | If my guests don’t all want the same croissant, I’m looking for a platter with a choice without buying too many of each type. For around 31% of consumers, variety comes first. |
| Preparation and timing | Read the cooking instructions on the packaging and allow for oven space and the fridge or freezer space you’ll need. | I want to serve something warm just before we eat, but I need to fit the preparation in around the rest of brunch. For around 25% of consumers, ease of serving is the main concern. |
| Quantity and portions | Compare the number of pieces and the total weight; with mini croissants, the number of pieces tells you less about portion size. | For a small gathering or one with a known number of guests, I want to buy enough croissants without having lots left over. Around 25% of consumers prioritise getting the quantities right. |
| Ingredients and nutrition information | Check the allergens and ingredients on each pack. Compare fibre, salt and saturated fat on the same basis, per 100 g or per portion. | If a guest has an allergy or wants plant-based food, I want to know what that specific croissant contains. If they have a nutritional preference, I want to compare like-for-like values. For around 19% of consumers, checking the label is the top priority. |
Seeds alone don’t tell you whether a croissant is wholemeal. In Albert Heijn’s multiseed croissant, wheat flour is listed as the first ingredient, alongside seeds and bran, among other ingredients.
If you want a wholemeal option, look for the wholemeal description on the exact packaging. When comparing products, check the ingredients and fibre per 100 g.
According to the product information, Jumbo’s plant-based croissant contains wheat and gluten; milk is listed as a possible ingredient. So a plant-based label doesn’t answer separate questions about allergens.
If you have an allergy, check the current allergen information for the exact product, including any warnings about possible traces.
PLUS says its part-baked butter croissants need 4–6 minutes in the oven. PLUS croissant dough that you shape yourself also needs time for shaping and has a longer stated baking time.
Choose the product type with your serving time in mind, and follow the preparation and storage instructions on the packaging you buy.
A loose croissant, a pack of standard croissants and a pack of mini croissants don’t provide the same number of portions. A wide selection can also mean buying more different packs than you need.
Compare the number of pieces as well as the weight, and decide in advance which options you’ll actually serve.
These shops offer different types of croissants. Which products are right for your brunch depends on the current range and the label on the option you choose.
A shop where you can compare fresh, ready-to-bake, frozen and mini croissants with other options.
Offers standard, mini, frozen and plant-based croissants, among other options.
Worth considering if you want to bake part-baked butter croissants or shape croissants from dough yourself.
Offers both individual butter croissants and a pack of four.
An option if you’re looking for an individual fresh butter croissant from the in-store bakery.
Lists mini butter croissants as an option in its fresh-from-the-oven range.
These two Joybuy packs give you a choice between mini croissants and four standard butter croissants. Choose based on the portions you need; if you want to serve them warm, check the cooking instructions on the packaging.
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The mini size is a good fit for a brunch table where guests might prefer smaller portions.
The product name states 200 g. If you’re planning portions for each guest, check the number of pieces on the pack.
Check the latest ingredients and allergen information, and read the cooking instructions before serving these croissants warm.
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A pack of four makes planning easy if you’re catering for four portions.
The product name states four butter croissants with a total weight of 180 g.
Check the latest ingredients and allergen information. If you want to serve them warm, read the cooking instructions on the packaging.
No. Multiseed refers to the seeds and doesn’t confirm that a croissant is wholemeal. In Albert Heijn’s multiseed croissant, wheat flour is listed as the first ingredient; check the description and ingredients of the product you buy.
Not on the basis of the plant-based label alone. According to Jumbo, its plant-based croissant contains wheat and gluten and may contain milk. If you have an allergy, always check the current allergen information on the exact pack.
It depends on the type of product. PLUS states that its part-baked butter croissants take 4–6 minutes at 200 °C; croissant dough that you shape yourself needs preparation too and has a longer stated baking time. Follow the instructions on the packaging for your product.
Compare the nutrition information on the same basis, for example, fibre per 100 g. Albert Heijn states that its multiseed croissant contains 3,6 g of fibre per 100 g. Check the portion size too: a value per croissant can’t be compared directly with a value per 100 g.
