If you want generous fillings on slices, look for croissant bread; if you’d rather make larger croissants yourself, croissant dough gives you that flexibility. For a quick warm option, ready-to-bake croissants are another choice. Don’t buy a regular croissant based on the term ‘thick cut’ alone: check the shape, preparation instructions and allergens on the pack you choose.
If you want to top slices rather than fill a whole roll, croissant bread is one option to consider. If you’d prefer to make a larger croissant, PLUS says you can also shape its croissant dough into a maxi croissant.
Ready-to-bake croissants are a good choice when you want to keep preparation time to a minimum. Check the cooking instructions for the product you choose, though: the timings PLUS gives for its butter croissants won’t necessarily apply to other packs.
If your guests eat a plant-based diet or avoid certain allergens, the exact pack matters more than the product name alone. According to Jumbo, its plant-based croissant contains wheat and gluten and may contain milk.
First decide whether you want slices to top, larger croissants to shape yourself, or something quick to bake. Then choose the right quantity and ingredients for your guests.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Room for toppings | Choose between whole croissants, sliceable croissant bread and dough that you can shape into larger croissants yourself. | If I want generous slices for toppings, a product I can slice is more useful than the label ‘thick cut’. For around 36% of consumers, room for toppings comes first. |
| Serving warm croissants quickly | Check the preparation instructions and the required oven or air-fryer time on the pack. | When guests are nearly at the table, I want to spend as little time as possible shaping and baking. For around 29% of consumers, serving warm food quickly is the top priority. |
| Plant-based options and allergens | Read the ingredients, allergen information and ‘may contain’ statements for the exact product. | I want to know in advance whether the croissants suit what my guests eat or need to avoid. Around 21% of consumers put these checks first. |
| Quantity and portion size | Compare the number of items, the weight and the stated number of portions; mini croissants and croissant bread are portioned differently. | For a larger brunch table, I want to estimate how much everyone will get without simply counting packs. Portion planning matters most to around 14% of consumers. |
The product’s shape determines whether you can cut it into slices or need to split a whole roll. A larger size alone doesn’t tell you how well it will work with your toppings.
First choose between croissant bread, whole croissants and dough you can shape yourself. Then check the size and number of portions.
Jumbo lists wheat and gluten in its plant-based croissant; the product may also contain milk. So ‘plant-based’ doesn’t answer every question about allergens.
For every pack you choose, read both the allergen list and the ‘may contain’ statements.
Alongside regular croissants, Albert Heijn offers AH Excellent Butter Croissant Bread, a sliceable option for brunch.
Jumbo offers croissants in different sizes, including super and mini croissants, as well as a plant-based option.
Lidl lists regular and mini butter croissants in its product range.
ALDI lists a fresh butter croissant sold individually, for anyone who wants to choose single portions.
PLUS offers both pre-baked butter croissants and butter croissant dough that you can shape yourself.
Dirk lists an individually sold butter croissant and a pack of four ready-to-bake croissants.
Don’t rely on that term alone if you want slices for toppings. Albert Heijn lists croissant bread as a sliceable option, while PLUS offers dough you can shape into larger croissants yourself. Check the shape of the product you’re buying.
No, ‘plant-based’ doesn’t necessarily mean that. According to Jumbo, its plant-based croissant contains wheat and gluten and may contain milk. Check the latest allergen information on the exact pack before choosing it for a guest.
Not all croissant bread is suitable for this: Albert Heijn states that AH Excellent Butter Croissant Bread isn’t suitable for home freezing. For other products, follow the storage and freezing instructions on the pack.
