Brunch planners on a set budget
You want enough croissants for your guests without buying a pack that leaves lots over. So, check how many are in each pack and decide in advance how many you want to serve.
Who is this choice relevant to?
Hosts short on preparation time
You’re looking for croissants that are ready to serve, or a bake-at-home option that fits your schedule. The preparation instructions for the product you choose will help you decide.
Brunch planners who need to check ingredients
You’re taking a guest’s dietary requirement or allergy into account. Check the ingredients and allergen information for the exact product, even if it’s described as plant-based or gluten-free.
What should you look for when choosing?
First, work out how many you need and when you’ll be serving them. Then check that the product meets any ingredient or allergen requirements at the table.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Budget and quantity | Compare the number of croissants in each pack with how many you want to serve. | If I’m buying for several guests, I want enough croissants without ending up with lots left over. Around 36% of consumers put this budget consideration first. |
| Portions and serving time | Decide whether you need individual croissants, mini ones or a multipack, and follow the product’s preparation instructions. | For a small brunch, I want suitable portions and no oven preparation that throws my schedule off. This is the most important factor for around 29% of consumers. |
| Ingredients and allergens | Read the label for the exact product; ask for allergen information when buying loose croissants. | If a guest needs to avoid an ingredient, I want to know what’s in this particular croissant and which allergens are listed. Around 21% of consumers prioritise these checks. |
| Nutritional information and iodine | Check the ingredients for iodised salt and review the nutritional information for the product you’ve chosen. | When I’m also considering the nutritional content of the brunch, I don’t want to assume that a feature of one croissant applies to the whole category. For around 14% of consumers, checking the label is the main priority. |
Common mistakes
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Looking only at the packaging
Pack sizes vary, so they contain different numbers of croissants. A large pack won’t necessarily be right if you only need a few.
Count how many croissants you want to serve and compare that with the pack size.
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Assuming butter, margarine and plant-based mean the same thing
These labels don’t tell you the same thing about ingredients or allergens. For example, Jumbo’s plant-based croissants list wheat and gluten and may contain milk.
First choose the type of product that suits your guests, then check the label of the specific variety.
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Not asking about allergens when buying loose croissants
A loose croissant doesn’t come in consumer packaging that you can check at home. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for non-prepacked products must be made available in another way.
Ask the bakery counter for information about the exact product before you buy.
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Assuming every croissant contains iodised salt
Voedingscentrum states that bakers aren’t required to use baker’s salt. The fact that some croissants list iodised salt as an ingredient doesn’t mean it’s a feature of all croissants.
Check the ingredients for the specific product if this matters to your choice.
Brands to consider
Albert Heijn
The range includes loose croissants and multipacks, including butter and mini varieties.
- Different pack sizes make it easier to choose the right number for your group.
- Check the ingredients and allergens for each product individually, rather than relying on information about the range as a whole.
Jumbo
Jumbo lists standard bake-at-home croissants, as well as a plant-based variety.
- Having different product types to choose from is useful when ingredients matter for your brunch.
- The plant-based croissants list wheat and gluten and may contain milk.
Lidl
Lidl’s butter croissant shown here is an in-store product.
- A single butter croissant may suit a brunch where you don’t need a whole pack.
- Check the product information and availability at the store where you shop.
ALDI
ALDI lists a single fresh butter croissant.
- Buying them individually lets you tailor the quantity to a smaller group.
- If you need allergen information, ask in store about this croissant.
PLUS
The range shown includes loose croissants, bake-at-home butter croissants and varieties made with other ingredients.
- Product pages listing ingredients, allergens and preparation instructions can help you choose between varieties.
- Don’t assume the preparation instructions for one croissant apply to another.
Dirk
Dirk lists both a single butter croissant and packs of croissants to bake at home.
- The 1 de Beste pack contains four butter croissants weighing 180 g in total, which can help when planning portions.
- A pack of croissants to bake at home needs different preparation from a loose croissant bought in store.
Croissants on Joybuy for your Easter brunch
These products offer different portion options for Easter brunch: mini croissants, packs of four and an 85 g Danish croissant. Choose the quantity and any preparation to suit your group.
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G'woon mini butter croissants, 200 g
An option if you’d like to serve smaller croissants at brunch.
The pack lists a weight of 200 g. Check the current packaging for the number of croissants, preparation instructions and ingredients.
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SCHOOF Croissants, 4 pack
With four croissants in the pack, it’s easy to plan how many you’ll need for brunch.
Check the preparation instructions and the current label. Joybuy’s product information lists possible traces of sesame, lupin, milk and soya.
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g'woon butter croissants, 4 pack, 180 g
This pack is a good fit if you want to serve four butter croissants at brunch.
The stated total weight is 180 g. Check the pack for preparation instructions and listed allergens.
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Bakery Village Danish Croissant, 85 g
Consider this Danish croissant if you’re looking for a product with a stated weight of 85 g.
Check how many croissants are included in the selling unit, and read the ingredients if the flavour or allergens matter.
Frequently asked questions
How do I choose how many croissants to buy for a small Easter brunch?
Decide how many you want to serve, then choose between loose croissants and a pack of a suitable size. If you’re buying bake-at-home croissants, allow time to prepare them too. A bigger pack isn’t automatically convenient if you only need a few.
Are plant-based croissants suitable for someone with a milk allergy or who avoids gluten?
You can’t tell from the plant-based label alone. Jumbo’s plant-based croissants list wheat and gluten and may contain milk. Check the label of the exact product for every dietary requirement or allergy.
Where can I find allergen information for loose croissants?
Ask the shop or bakery counter before you buy. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked products is shown on the label; for non-prepacked products, it must be made available in another way.
Does every croissant contain iodised salt?
No, you can’t assume that every croissant does. Voedingscentrum states that bakers aren’t required to use baker’s salt. Check the ingredients list of the product you want to buy.
Can I use the same cooking time for every bake-at-home croissant?
No, follow the instructions on the pack you’ve chosen. For example, PLUS says its bake-at-home butter croissants take 4 to 6 minutes in the oven at 200 °C; those instructions don’t automatically apply to other croissants.