What should you consider when choosing?
First, decide when the croissants need to be on the table and how much time you’ll have to prepare them. Then check the allergens for each product and, if it matters to your guests, provide a separate wholemeal bread.
| What to consider |
What to check |
Who it matters to |
| Serving time |
Check whether the product is ready to eat or needs baking. Check the baking time, temperature and available oven space. |
If the main course also needs attention, I want to keep last-minute baking to a minimum. Around 31% of consumers put quick service first. |
| Presentation and personal touches |
Compare frozen croissants with dough that you cut and shape yourself. Also consider the storage space and preparation time needed. |
If I want a bread basket with shapes of my choice or a planned baking slot, I’m happy to do a little extra preparation. This is the top priority for around 25% of consumers. |
| Allergens |
Read the latest allergen information for the exact variety. If buying unpackaged croissants, ask for this information before you buy. |
If a guest has an allergy, I don’t want to rely on how a product looks or what it’s called. Around 25% of consumers put checking ingredients and allergens first. |
| Wholemeal option |
For a separate bread, look for a clear wholemeal label and check the ingredients; seeds on a croissant aren’t enough to confirm it’s wholemeal. |
I want to serve croissants without denying guests who prefer wholemeal bread a choice. A mixed bread basket is a priority for around 19% of consumers. |
Brands to consider
The ranges below show some of the different ways you can buy croissants. Always check the latest product information and availability for the variety you choose.
Albert Heijn
A range that includes fresh, bake-off and mini croissants, as well as a multiseed variety.
- You can explore different sizes and serving options across the range.
- The name ‘multiseed’ doesn’t confirm that a product is wholemeal; check the details for the exact product.
Jumbo
A range that includes frozen, filled and plant-based-labelled croissants.
- The different varieties offer options for a range of serving styles.
- A plant-based label doesn’t tell you anything about allergens by itself; read the label for the variety you choose.
Lidl
An in-store option for a butter croissant from the fresh-from-the-oven range.
- Lidl lists its butter croissant as an in-store purchase.
- Check availability and product information in store.
ALDI
An in-store option for an individual butter croissant.
- Buying individual croissants lets you tailor the quantity to your bread basket.
- Ask in store for the latest ingredients and allergen information for unpackaged products.
PLUS
A range that includes quick-bake croissants, frozen croissants and croissant dough.
- The product instructions help you fit preparation and storage around your dinner plans.
- Always use the latest packaging for the product you’ve bought to check ingredients, allergens and preparation instructions.
Dirk
An in-store option for bake-off croissants, including a four-pack from its own-brand range.
- The stated pack size helps you plan portions.
- Dirk doesn’t list a delivery service, so you’ll need to visit a store.
Croissants for a dinner party on Joybuy
These croissants give you a choice of ready-to-eat options, varieties to bake and packs with smaller or pre-portioned servings. Check the preparation instructions and allergens on the latest packaging before deciding when to serve them.
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Bakery Village Danish Croissant, 85 g
A ready-to-eat, individually wrapped croissant for serving without any baking.
The product information lists wheat, egg and milk. If you’re serving someone with an allergy, check the latest packaging for this product.
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SCHOOF Croissants, 4 pieces
A bake-off option if you can fit some oven time into your dinner plans. Check the packaging for the required baking time and temperature.
The product information lists wheat and possible traces of sesame, lupin, milk and soya; read the latest allergen information before buying.
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G'woon Mini Butter Croissants, 200 g
The mini size works well on a platter of smaller portions; the product information states that the pack contains four. Check the packaging if you want to serve them warm.
Also read the latest allergen information for this variety before serving guests with dietary requirements.
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g'woon Butter Croissants, 4 pieces, 180 g
A pack of four croissants if you want to decide on the number of portions in advance. Check the packaging for serving and preparation instructions.
If you’re catering for dietary requirements, check the latest ingredients and allergen information for this variety.
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Frequently asked questions
Which croissants are best if I have little time to prepare?
Choose ready-to-eat croissants or a variety that only needs a quick bake. According to the instructions, the PLUS product reviewed takes 4 to 6 minutes in the oven; frozen croissants and dough that you shape yourself need a longer time slot. Always follow the instructions on the pack you buy.
Can a multiseed croissant replace a wholemeal option?
Not on the basis of the name alone: ‘multiseed’ doesn’t confirm that a croissant is wholemeal. If a guest wants wholemeal bread, it’s better to serve a separate loaf that’s clearly labelled as wholemeal and check the ingredients.
How do I check allergens in croissants?
Read the latest allergen information for the exact variety you’ve chosen. Wheat, milk and egg may be present in different products, as may warnings about other allergens. If you’re buying unpackaged croissants, ask the seller for this information before you buy.
Does every croissant contain iodine because of baker’s salt?
No, you can’t assume that. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients of packaged products for iodised salt, or ask your baker.