Who are these choices relevant to?

If you want to serve them quickly

You want to warm croissants shortly before serving coffee, so you’ll be checking the cooking time, number of croissants and whether the oven is free.

If you want to bake your own croissants

You’re happy to take the time to store, shape and bake chilled dough. With this option, the instructions on the packaging tell you when the croissants will be ready.

If you need to cater for dietary requirements

Check the ingredients and allergens for the exact product before buying. The name ‘butter’ or ‘gluten-free’ doesn’t tell you what other allergens a product contains or may contain.

What should you look for when choosing?

Think about who’s eating and how much time you have before coffee. Then you can choose a preparation method and pack size that fit your plans.

What to consider What to check before buying Especially relevant if
Serving them warm quickly Check whether the croissants are part-baked or whether you still need to shape the dough. Check the baking time and oven temperature for the option you choose. Guests are nearly here and I don’t want to have to shape the croissants before they can go in the oven. Around 42% of consumers prioritise serving them quickly.
Allergens and dietary requirements Read both the ‘contains’ and ‘may contain’ information on the current packaging. Check all relevant ingredients, including for a gluten-free option. I want to know whether this particular croissant suits a guest’s specific dietary requirement. For around 33% of consumers, this check is the top priority.
Preparation and portions Compare the number of croissants and the weight per piece. If you’re buying ahead or expect to have some left over, check the storage instructions too. I want enough croissants for my guests without choosing a pack that doesn’t suit the number of people eating; if I’m shaping them myself, I’ll need to allow time for that. Preparation and portions are the top priorities for around 25% of consumers.

Common mistakes

  • Relying on the product name when checking for allergens

    A butter croissant may contain wheat or egg as well as milk. The gluten-free Consenza croissants listed by PLUS contain egg and soya, and may also contain nuts and sesame, among other allergens.

    Ask which ingredients matter to your guests and read the allergen information on the packaging for the exact product.

  • Allowing the same baking time for dough and part-baked croissants

    For the part-baked options reviewed, Albert Heijn lists 3–5 or 4–6 minutes at 200 °C. Danerolles dough needs to be shaped first and, according to the instructions listed by PLUS, takes 12–15 minutes to bake at 200 °C.

    Choose an option that you have time to prepare fully before serving, and follow the instructions on the packaging you buy.

  • Comparing only the number of croissants

    The products reviewed vary in both the number of croissants and the portion size. For example, Jumbo lists six 40 g portions for its standard croissants and six 56,7 g portions for the Super version.

    Compare the number of guests with both the number of croissants and the size of each one. Check the storage instructions too in case you have any left over.

  • Assuming every croissant contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, there is no legal requirement to use baker’s salt with iodine. So you can’t tell whether it’s included just from the product category.

    If you want to know which salt has been used in a particular croissant, check the ingredients list on the packaging.

Brands to compare

Albert Heijn

The croissant range includes part-baked, mini and frozen options.

  • The product pages for the own-brand options reviewed list ingredients, allergens and baking instructions.
  • Preparation and ingredients vary by product; Albert Heijn recommends checking the packaging.

Jumbo

The chilled croissant dough reviewed is available in standard and larger Super versions, both with six portions.

  • The product information lists portion size, nutritional values and storage instructions.
  • The options reviewed need to be baked; check the allergen information on the packaging you choose too.

PLUS

The products reviewed include a small butter croissant, croissant dough and a separate gluten-free option.

  • The product pages provide preparation and allergen information for each option.
  • The gluten-free Consenza option contains egg and soya; check the packaging for full allergen information.

Dirk

The part-baked products reviewed include Schoof Croissants margarine and 1 de Beste butter croissants.

  • Both products reviewed are listed in packs of four.
  • Margarine and butter refer to different options; if your guests have dietary requirements, check the exact ingredients list.

Lidl

Lidl lists a butter croissant as an in-store product.

  • You can check the ingredients of the food you choose on the packaging.
  • According to Lidl, there is no general online list of ingredients, allergens and nutritional values for its food products; check the packaging or contact customer services.

ALDI

ALDI lists a fresh butter croissant, sold individually, as an in-store product.

  • Buying croissants individually makes it easy to choose the right number for your guests.
  • When choosing this product in store, check its ingredients and allergen information.

Related products on Joybuy

Matching products will appear here soon.

Frequently asked questions

What does ‘medium sliced’ mean for croissants?

‘Medium sliced’ describes the thickness of sliced bread, not a preparation method or size for the croissants discussed here. If you’re looking for croissants to serve with coffee, check for features such as part-baked, dough, mini or gluten-free. If you mean medium-sliced bread, you’re looking for a different product category.

How long does it take to bake croissants?

It depends on the option: for the part-baked croissants reviewed, Albert Heijn lists 3–5 or 4–6 minutes at 200 °C, while Danerolles dough needs 12–15 minutes at 200 °C after shaping, according to the instructions listed by PLUS. Allow time for preparation too, and follow the instructions on the product you buy.

Are regular croissants suitable for someone with coeliac disease?

The regular croissants reviewed from Albert Heijn, Jumbo and PLUS contain wheat or gluten, so they aren’t a suitable choice. The Consenza croissants listed by PLUS are labelled as suitable for a gluten- and wheat-free diet, but contain egg and soya and may contain other allergens. Check the current packaging against your guest’s specific needs.

Does every croissant in the Netherlands have to contain iodised baker’s salt?

No. According to the Netherlands Nutrition Centre, there is no legal requirement to use baker’s salt with iodine. If you want to know whether a particular croissant contains iodised salt, read its ingredients list.

Can I buy croissants in advance and freeze them at home?

It varies by product. The part-baked options from Albert Heijn reviewed here and Jumbo Super Croissants are listed as unsuitable for home freezing. So before buying, check the storage and freezing instructions on the packaging you choose.