If you want to fill croissants on the spot and serve them quickly, fully baked, pre-sliced croissants could be a good choice. Choose ready-to-bake croissants if you can plan for oven space and preparation time, or individual fresh croissants if you want to sell them without baking. Compare the size, number of pieces, preparation instructions and current allergen information for each pack.
If you don't want to bake or slice each croissant for every order, you could consider a pack of fully baked, pre-sliced croissants. VDH Totaal lists a trade pack of 36 butter croissants, each weighing 65 g. Check that the size and pack quantity suit your serving needs.
If you can set aside oven space and time between batches, ready-to-bake croissants are an option. PLUS's instructions for one small butter croissant say to defrost it at room temperature before baking. Follow the specific pack instructions for other products.
For taster portions, you could compare mini croissants; if you want a separate plant-based option, look for one labelled as such. Jumbo lists both types of product. Check the number of pieces, ingredients and allergens on the specific pack.
Choose this if: you want to fill croissants at your stall without baking or slicing them first. VDH Totaal lists a trade pack of 36 butter croissants, each weighing 65 g.
Bear in mind: this is a bulk pack, so check that the size, shelf life and delivery terms suit your stall.
Choose this if: you want to bake the croissants on site and have oven space and a plan for each batch.
Bear in mind: preparation takes time. For one small butter croissant, PLUS specifies defrosting for 20 minutes, then baking for 14 ± 2 minutes at 170 ± 10 °C. Other varieties may have different instructions.
Choose this if: you want to sell whole croissants individually without baking them first. Dirk and ALDI list individual fresh butter croissants.
Bear in mind: you'll need to do extra preparation if you decide to slice and fill them.
| What to consider | What to check | Who it's important for |
|---|---|---|
| Speed of service | Check whether the croissants are already baked and sliced, or still need preparing. | If I want to fill croissants during a busy spell, I want to do as little as possible for each order. Around 42% of consumers put fast service first. |
| Portions and range | Compare the weight of each croissant, the number of pieces and the difference between full-size and mini croissants. | For taster portions or individual sales, I want to choose a size that suits my offering. For around 33% of consumers, portion size and range are their main concern. |
| Product information | Read the current ingredients, allergen and nutritional information for the exact variety. | When customers ask about ingredients or allergens, I want to be able to give them the right information before they buy. This is the top priority for around 25% of consumers. |
A sliced croissant doesn't have to weigh a particular amount. VDH Totaal's trade option weighs 65 g per piece, but that doesn't make 65 g the standard definition of ‘medium’.
Before buying, decide what weight and cut you need, and how many pieces you'll need for your sales.
Defrosting and baking take time, and your oven won't be available for another batch while they're in progress. The instructions for one small PLUS croissant don't necessarily apply to other varieties.
Plan your batches around your oven space, power supply and expected busy periods, and follow the instructions on the pack you've chosen.
Ingredients and allergen information can change. For unpackaged sales, the Netherlands Food and Consumer Product Safety Authority says current allergen information must be available to consumers before they buy.
Check the exact pack when you buy and receive your stock, and make sure you can tell customers about allergens before they purchase.
Albert Heijn's croissant range includes petit, luxury and multiseed varieties.
Jumbo's croissant category includes mini croissants and a plant-based variety.
PLUS lists butter croissants in a 180 g pack, an individual small variety and croissant dough.
Dirk lists an individual 65 g butter croissant and a pack of four butter croissants with a total weight of 180 g.
Lidl lists a butter croissant as an in-store product, with a link to its ingredients and allergen information.
ALDI lists individual fresh butter croissants, as well as mini butter croissants as a special offer.
These products offer different options for a Christmas market stall: an 85 g croissant, a pack of four croissants and a mini variety. Before buying, check the preparation and slicing instructions if quick service or filling the croissants is a priority for you.
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For individual sales without baking, provided the current packaging confirms that the croissant is ready to serve. The product name gives the weight as 85 g. Check how it's sliced and the allergen information if you plan to fill it or need to answer customer questions.
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For a stall that wants to bake croissants in batches and has oven space to do so. The product name states that the pack contains four pieces. Check the baking time, oven temperature, slicing instructions and current allergen information on the pack.
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The mini size is an option if you want to offer smaller portions. The product name gives the pack weight as 200 g. Before buying, check the number of pieces, preparation and slicing instructions, and current allergen information.
Yes. According to the Netherlands Food and Consumer Product Safety Authority, consumers must be given allergen information for unpackaged foods in another way before they buy. Make sure you can provide the current information for the croissants you sell.
A pre-sliced croissant is a good fit if you want to assemble filled croissants quickly; VDH Totaal lists a fully baked, sliced trade option weighing 65 g per piece. A whole fresh croissant works for individual sales without baking, but you'll still need to slice it if you want to fill it.
When comparing specific croissants, use the nutritional information on their own packaging. The Netherlands Nutrition Centre gives values for a 45 g croissant including 181 kcal and 0,53 g of salt, but these aren't product specifications for every variety.
