If you’re mainly looking to offer a familiar croissant, choose a classic option. Go for a multiseed croissant if you want seeds and a different texture, not because its name proves it’s wholemeal. If you’re looking to offer a mix of white and wholemeal grain products, you could serve a bread option alongside the croissants. Check the ingredients of the product you choose, and if you’re selling unpackaged food, make sure customers can access allergen information before buying.
Wants to offer a familiar croissant, perhaps with a seeded or bread option alongside it. Albert Heijn and Lidl list multiseed croissants, but the name ‘multiseed’ doesn’t in itself mean the product is wholemeal.
Needs information about the allergens in the exact product before buying. According to the Netherlands Food and Consumer Product Safety Authority, this information must also be available for unpackaged food.
Wants to know which croissant is plant-based, without assuming that this also means it is allergen-free. Jumbo lists wheat as an allergen and milk as a possible allergen in its plant-based croissant.
First decide whether a familiar croissant shape, a seeded option or a separate bread choice matters most. Then check the ingredients, allergens and practical preparation requirements for each product.
Choose this when: visitors are mainly expecting a familiar croissant.
Consider: a classic croissant won’t necessarily meet the needs of someone looking for a product made with wholemeal flour.
Choose this when: you want seeds and a different texture, while still offering a croissant.
Consider: ‘multiseed’ doesn’t prove that the grain ingredient is wholemeal.
Choose this when: you want to offer a separate grain-based option rather than just different types of croissant.
Consider: a bread roll doesn’t have the same shape or texture as a croissant. ‘Multigrain’ doesn’t prove that it’s wholemeal either.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Croissant or grain-based option | Decide whether the shape and texture of a croissant matter more than the grain composition. If you want a wholemeal product, check the product description and ingredients; visible seeds aren’t enough. | I want to give fussy visitors a familiar option, while also offering something with a different grain-based look. Around 31% of consumers would prioritise this compromise. |
| Ingredients and allergens | Ask for information about the exact product, even if it’s sold unpackaged. Check separately for any warnings about traces. | If I need to avoid an allergen, I want to know what’s in the croissant or bread before buying. Around 31% of consumers would put this check first. |
| Serving and stock | Compare the unit of sale, storage instructions and any preparation steps with what’s possible at the stall. | I need to be able to store the products and serve them at the right time. This practical fit would be the most important factor for around 23% of consumers. |
| Plant-based option | Check the plant-based label as well as the current ingredients and allergen information; don’t draw conclusions about nutritional value from the label. | I’m mainly looking for a plant-based croissant, and I also want to know which allergens are listed. Around 15% of consumers would put this choice first. |
Seeds on a croissant and a multigrain label don’t tell you whether the grain ingredient is made entirely from wholemeal flour. According to the Netherlands Nutrition Centre and the Netherlands Food and Consumer Product Safety Authority, this distinction is what determines whether a product can be labelled ‘wholemeal’.
If wholemeal is a requirement, check the product description and ingredients of the option you choose.
Jumbo lists wheat as an allergen and milk as a possible allergen in its plant-based croissant. So the plant-based label doesn’t answer questions about allergens on its own.
Read the current allergen information for the exact product before offering or buying it.
Visitors must be able to check which allergens are present in unpackaged croissants before buying, according to the Netherlands Food and Consumer Product Safety Authority.
Make sure information is available at the stall for every product you offer, and that visitors can get answers to their questions before buying.
The Netherlands Nutrition Centre gives values for a 45 g croissant; these don’t automatically describe the serving or ingredients of a particular brand or product.
Compare nutritional information for the exact products on the same basis, for example per 100 g or per serving.
Albert Heijn’s croissant range includes both a luxury butter croissant and an AH multiseed croissant.
Jumbo lists frozen croissants as well as a plant-based croissant.
Lidl lists a multiseed croissant as an in-store product.
ALDI lists individual butter croissants for anyone looking for a classic croissant.
PLUS lists Triangel multigrain brown bread as a bread option to serve alongside croissants.
Dirk lists individual butter croissants and a pack of six frozen Délifrance butter croissants.
These products include a classic croissant and bread options you can serve alongside it if the grain choice matters. A bread name containing ‘whole wheat’ or ‘multigrain’ doesn’t replace the need to check the ingredients.
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A bread option to serve alongside croissants when grain composition matters. Check the label for the proportions of different flours and the storage and preparation instructions; the product name alone doesn’t confirm the proportions.
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A classic croissant for visitors who aren’t specifically looking for a grain-based option. Check the storage instructions and allergens on the pack you choose before serving.
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A bread option for anyone wanting to offer something with a different grain-based look alongside croissants. ‘Multigrain’ doesn’t confirm that a product is wholemeal; check the ingredients, and review the latest allergen and preparation information before selling it.
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A rye bread option to serve alongside croissants. If fully wholemeal is a requirement, check the ingredients. Consider the product’s shape and how it will be served before planning how to hand it out at your stall.
No. Seeds and a multigrain label don’t confirm that the grain ingredient is made entirely from wholemeal flour. Check the product description and ingredients. The Netherlands Nutrition Centre and the Netherlands Food and Consumer Product Safety Authority make this distinction when it comes to the ‘wholemeal’ label.
Yes, visitors must be able to get information about the allergens present before buying. The Netherlands Food and Consumer Product Safety Authority says this information requirement also applies to unpackaged food, so make sure it’s available at the stall for every product you offer.
You can’t tell from ‘plant-based’ alone. Jumbo lists wheat as an allergen and milk as a possible allergen in its plant-based croissant. Check the latest information on the exact pack or ask before buying.
No, that doesn’t follow from the general rules for bakery products. The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be present through baker’s salt. Check the ingredients list of the specific croissant to see which salt is listed.
