If you’re buying croissants for a small household, choose based on how many you expect to eat and the storage instructions; a half loaf isn’t a croissant size. Individual croissants are handy for eating straight away, while bake-at-home and frozen options let you plan a breakfast for later in the week. For each product, check what to do after opening or defrosting, and read the latest ingredients and allergen information.
If you’re buying for one or two breakfasts, it’s worth comparing individual croissants with smaller packs. Albert Heijn, for example, lists a two-piece frozen pack; ALDI and PLUS list croissants individually. Also check what to do with an opened pack.
If you want to spread your croissants across several occasions, frozen options could work well with your plans. Just follow the instructions for your chosen product: Jumbo says its frozen luxury butter croissants must not be refrozen after defrosting.
Check each pack for the allergens it may contain. Product information from Jumbo and PLUS shows differences in how wheat, milk and egg are listed. Don’t assume all croissants use the same type of salt either: check the ingredients list if iodised salt matters to your choice.
Choose these if: you want to buy exactly the number you need for one breakfast; ALDI and PLUS list individual options.
Bear in mind: you’ll need to buy croissants again for another breakfast.
Choose these if: you’re planning a breakfast later in the week and have time to bake them; PLUS lists a 180 g pack of butter croissants.
Bear in mind: you’ll need suitable kitchen equipment and must follow the instructions after opening.
Choose these if: you have freezer space and want to spread your croissants across different occasions.
Bear in mind: Jumbo says its frozen luxury butter croissants must not be refrozen after defrosting, and must be prepared and eaten within 24 hours.
Choose this if: you want to shape and bake your own croissants for an occasion when you need several.
Bear in mind: Danerolles Original dough makes six croissants, and the product information says the whole pack must be used after opening.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Portion size | Compare the number of croissants with your planned breakfasts and check what to do after opening. | If we’re only having croissants once, I don’t want to be left with an opened large pack. That’s why around 36% of consumers prioritise finding a suitable quantity. |
| Storage | Check whether the product belongs in the cupboard or freezer, and follow the instructions after defrosting. | If we’re having breakfast on different days, I don’t want to have to use everything at once. For around 29% of consumers, being able to spread it out is the most important factor. |
| Ingredients and allergens | Read the latest ingredients list and allergen warnings; check the type of salt listed too, if relevant. | If I’m buying for someone with an allergy, I need to be able to check the information for that exact product. Around 21% of consumers prioritise checking the ingredients. |
| Preparation | Check whether you need to bake, defrost or shape the croissants yourself, and what equipment to use. | On a busy morning, I want to know in advance how much preparation breakfast involves. Around 14% of consumers give simple preparation top priority. |
A pack may contain more croissants than you’ll eat at one breakfast. Jumbo’s frozen luxury butter croissants must not be refrozen once defrosted; Danerolles Original dough must be used in full after opening.
Count how many occasions you’re planning for before choosing a pack, and read the instructions for storage, opening and defrosting.
According to the product information, Jumbo’s plant-based croissant contains wheat and gluten and may also contain milk, among other things. So a plant-based label is no substitute for checking allergens.
Read both the ingredients and the ‘contains’ and ‘may contain’ statements on the latest packaging.
Voedingscentrum says that bread does not have to be made with bakers’ salt. Croissant listings also vary: some mention iodised salt, while one PLUS croissant checked listed only salt.
Check the ingredients list for the croissants you’re buying if the type of salt used matters to your choice.
Albert Heijn lists croissants in a range of pack sizes and product types, including frozen options.
Jumbo lists plant-based croissants and frozen butter croissants, among other options.
PLUS lists a small butter croissant individually, as well as pre-baked butter croissants in a 180 g pack.
ALDI lists a butter croissant individually.
Danerolles Original is croissant dough to shape and bake at home; the listed pack makes six croissants.
These croissants have different listed weights and pack sizes. Choose based on how many occasions you’re planning for, and check how to store or prepare each product.
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This listed 85 g croissant is worth comparing if you’re planning a single occasion. Check how many croissants are included in the sales unit, and read the latest ingredients and allergen information.
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Four croissants could be a good fit for a breakfast when you need that many. Check the preparation instructions, what to do after opening and the latest allergen information.
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This 200 g pack of mini croissants is worth comparing if you’re planning several occasions. Check how many pieces it contains, and follow the preparation and storage instructions after opening.
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According to the product name, the pack contains four croissants and weighs 180 g; compare that quantity with the breakfasts you have planned. Read the preparation and storage instructions, and check the latest allergen information on the label.
No, a half loaf is a different product, not a croissant size. Instead, compare the number of croissants, the product type and the instructions for after opening or defrosting.
Don’t assume they do: some croissant listings mention iodised salt, while others list only salt. Voedingscentrum also says that bread does not have to be made with bakers’ salt. Check the latest ingredients list for the product you choose.
Not if you buy Jumbo’s frozen luxury butter croissants: Jumbo says they must not be refrozen after defrosting and must be prepared and eaten within 24 hours. For other products, follow the instructions on the individual pack.
A plant-based label isn’t enough to tell you that. According to the product information, Jumbo’s plant-based croissant contains wheat and gluten and may also contain milk, among other things. Always read the ingredients and allergen warnings on the latest packaging.
