Who are these options relevant to?

Planning breakfast for several people

Wants to buy the right number of croissants and avoid having any left over after breakfast.

Home baker

Wants to bake croissants at home and needs to factor in oven time, chilled storage and instructions for once the pack is opened.

Shopper with dietary requirements or allergies

Needs to check the ingredients and allergens for the chosen option; a gluten-free label tells you nothing about other allergens.

What should you look for when choosing?

Work out how many croissants you need and whether you want to eat them straight away or bake them at home. Then check the ingredients and allergens for the specific option.

What to consider What should you check? Who is this for?
Pack size and leftovers Check the number of croissants and their shelf life. Choose a multipack size that you can use. If I’m buying for several breakfasts, I don’t want to be left with croissants I won’t use. Around 46% of consumers prioritise avoiding leftovers.
Ready to eat or bake at home Check whether you’re buying a ready-to-eat croissant or chilled dough. For dough, check the oven and storage instructions. For a breakfast that doesn’t involve cooking at home, I want something I can eat straight away; if I want to bake them myself, it needs to fit into my plans. Around 36% of consumers say this is the most important factor.
Dietary requirements and allergens Read the ingredients and allergen information for the exact option; check the nutritional information per serving too, if needed. If I need to avoid an ingredient, I can’t rely on the name of the croissant alone. For around 18% of consumers, this check is the first priority.

Common mistakes

  • Treating a single croissant and a multipack as the same purchase

    A pack may leave you with leftovers if you’re the only one eating; if there are several of you, one croissant may not be enough.

    First decide how many you need, then compare products intended for the same use.

  • Mistaking bake-at-home dough for a ready-to-eat croissant

    Albert Heijn says its Verse original croissants need 12–15 minutes in the oven at 200°C. Danerolles says its Original dough must not be eaten raw.

    Before you buy, read the preparation method, storage conditions and instructions for once the pack is opened.

  • Assuming gluten-free means free from all allergens

    The Consenza gluten-free croissants listed by Jumbo contain egg, milk and soya.

    If you have an allergy, always check the allergen information for the exact option.

  • Assuming every croissant contains iodine

    Information about iodine in baker’s salt doesn’t tell you which salt was used in a specific croissant.

    If the salt used matters to your choice, check the ingredients or ask the retailer.

Brands to consider

Jumbo

Jumbo offers a range that includes standard multipacks, plant-based options and other types of croissant.

  • The different product types give you options to suit the number of people and when you plan to eat them.
  • Check each option to see whether it’s ready to eat or needs to be prepared at home.

Albert Heijn

AH Verse original croissants are chilled dough for six croissants, which you bake at home.

  • The pack states that they need 12–15 minutes in the oven at 200°C.
  • This dough isn’t ready to eat and needs to be kept chilled.

ALDI

ALDI lists a single fresh butter croissant for purchase in store.

  • A single croissant suits anyone who needs just one and doesn’t want to prepare it at home.
  • Availability depends on the store.

Danerolles

Danerolles Original is chilled dough for six croissants to bake at home.

  • The pack tells you how many croissants you can make with the dough.
  • According to the product information, the dough must not be eaten raw, must be kept at a maximum of 7°C and must be used up completely once opened.

Consenza

The Consenza croissants reviewed are labelled gluten-free and come in packs of three.

  • The gluten-free label makes this option relevant if avoiding gluten is a requirement.
  • According to Jumbo’s product information, this option contains egg, milk and soya.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Does ‘medium sliced’ refer to a particular type of croissant?

Don’t use ‘medium sliced’ to describe a type of croissant: it refers to the thickness of a slice of bread. Check whether you’re looking for croissants or medium-sliced bread before comparing products.

Does baker’s salt mean every croissant automatically contains iodine?

No. Rules about iodine in baker’s salt don’t tell you which salt was used in a specific croissant. Check the ingredients or ask the retailer which salt was used if this matters to your choice.

What should I check when buying croissants to bake at home?

Check the oven instructions, storage temperature and guidance for once the pack is opened. According to the product information for Danerolles Original, the dough must not be eaten raw, must be stored at a maximum of 7°C and must be used up completely once opened.

Are gluten-free croissants also free from other allergens?

No. A gluten-free label tells you nothing about other allergens. The Consenza gluten-free croissants listed by Jumbo contain egg, milk and soya; always check the information on the pack you choose.

Can I compare croissants with everyday bread as if they were the same product?

No. Don’t treat a croissant and medium-sliced everyday bread as the same type of product. If nutritional value matters to your choice, compare the nutritional information per 100 g and per serving for the products you’re actually considering.