Who is this breakfast choice for?

Savoury weekend breakfast fans

You want to serve a croissant with something like egg, cheese, ham or vegetables. Flavour and ease of serving matter more to you than the croissant’s fibre content.

Families with different preferences

You want to put croissants on the table without everyone having to choose the same type of bread. Serving wholemeal bread alongside them gives anyone who prefers it another option for their savoury toppings.

Shoppers checking allergens

You want to know which ingredients and allergens are in your chosen croissant before you buy it. This is important for both packaged products and unwrapped bakery items.

What should you look for when choosing?

First decide whether the croissant is mainly there for its flavour, or whether wholemeal bread will be the basis of your breakfast. Then choose between serving it ready to eat, baking it at home or shaping it yourself.

What to consider What to check when buying Who is this important to?
Fibre and choice of bread Check whether the product is wholemeal and compare the fibre per serving or per 100 g. Seeds on a croissant don’t prove that it is. I want the flavour of a croissant, but would rather choose wholemeal bread for breakfast if fibre is my priority. For around 46% of consumers, this choice of bread matters most.
Preparation and serving time Check whether the croissant is ready to serve, needs baking or still needs to be shaped; follow the preparation instructions for the product you choose. For a hot breakfast, I want to be able to plan when I bake it, while on a busy morning I’d rather put something straight on the table. Around 36% of consumers prioritise serving time.
Ingredients and allergens Read the current packaging or ask about allergen information if you’re buying an unwrapped croissant. Also check the label if the use of baker’s salt matters to you. When buying an unwrapped croissant, I want to be able to check which allergens it contains before I buy it. This is the top purchasing priority for around 18% of consumers.

Common mistakes when choosing croissants

  • Assuming a multiseed croissant is wholemeal

    Seeds on or in a croissant don’t tell you whether the dough is wholemeal. The Netherlands Nutrition Centre gives an average of 1.1 g of fibre for a 45 g croissant and lists wholegrain products as a source of fibre.

    Check the product name, ingredients and nutritional information. If you want wholemeal bread as your base, serve it separately or instead of the croissant.

  • Judging the nutritional value of the whole product by its butter

    Butter tells you about one ingredient, not the fibre content or the product’s overall nutritional value. The Netherlands Nutrition Centre gives an average of 5 g of saturated fat for a 45 g croissant.

    Choose a butter croissant if that’s the ingredient you want, and compare the nutritional information per serving or per 100 g for specific products.

  • Assuming every croissant contains the same allergens

    Ingredients vary from product to product. For example, PLUS lists wheat, milk and egg in its unwrapped butter croissant, and notes that it may contain soya.

    Read the packaging of the product you’re buying. If you’re buying an unwrapped croissant, ask about allergens before you buy it; according to the Netherlands Food and Consumer Product Safety Authority, this information must be available for non-prepacked foods.

  • Overlooking the preparation step

    A fresh croissant, one that needs baking and chilled fresh dough don’t all need the same preparation. Dough still needs to be shaped and baked.

    Choose the product type to suit the time you have, and follow the storage and preparation instructions on the current packaging.

Brands to consider

Albert Heijn

Albert Heijn’s online croissant range includes fresh, bake-at-home and frozen options.

  • You can compare products by type and serving time within the range.
  • For a multiseed option, check the ingredients and nutritional information separately before treating it as wholemeal.

Jumbo

Jumbo describes frozen butter croissants that you bake at home, and suggests savoury toppings.

  • Baking them at home works well if you want to plan when to serve them warm.
  • Check the ingredients, allergens and instructions on the packaging you choose.

Lidl

Lidl describes an unwrapped butter croissant and a cheese croissant filled with cheese.

  • The two product types give you a choice between a croissant to top yourself and a filled option.
  • Don’t infer the fibre content, other nutritional values or allergens from the product name alone.

ALDI

ALDI lists an unwrapped butter croissant, as well as white, brown and wholemeal bread in its bakery range.

  • Croissants and wholemeal bread can suit different preferences at the same breakfast table.
  • Check the information for each product separately, even if you’re serving bread and croissants together.

PLUS

PLUS describes unwrapped butter croissants, bake-at-home croissants and chilled fresh croissant dough.

  • For the products described, you can check the ingredients, allergens and preparation information for each option.
  • Compare the nutritional information for the specific option you want to buy; don’t draw conclusions about all PLUS croissants based on one product.

Dirk

Dirk lists an unwrapped 65 g butter croissant and a pack of four 1 de Beste butter croissants for baking at home.

  • The choice between a single product and a pack for baking at home helps you decide what suits your serving plans.
  • Check the latest product information for ingredients, allergens and preparation instructions.

Croissants and bread at Joybuy

These products offer options for a savoury breakfast: croissants to bake at home or serve, plus wholemeal bread to put alongside them. The bread isn’t a croissant.

SCHOOF croissants, 4 pieces

SCHOOF croissants, 4 pieces

For a planned breakfast when you want to bake croissants at home. The pack contains four; follow the preparation instructions on the packaging.

View at Joybuy
Bakery Village Danish Croissant 85 g

Bakery Village Danish Croissant 85 g

For anyone who wants to serve a croissant at breakfast without baking it first. Before buying, check the latest ingredient and allergen information if it matters to your choice.

View at Joybuy
G'woon Mini Butter Croissants 200 g

G'woon Mini Butter Croissants 200 g

Mini croissants for a breakfast with a choice of breads. Before buying, check whether they still need baking and read the latest allergen information.

View at Joybuy
Lekhaven Bakkerij round wholemeal bread 550 g

Lekhaven Bakkerij round wholemeal bread 550 g

A bread option to serve alongside the croissants when not everyone wants the same thing. This is bread, not a croissant; follow the preparation instructions on the packaging.

View at Joybuy

Frequently asked questions

Is a multiseed croissant automatically wholemeal?

No. Seeds alone don’t tell you what flour the dough is made from. Check the product name and ingredients, and compare the fibre information on the nutrition table if this matters to your choice.

How can I check the allergens in an unwrapped croissant?

Ask for the allergen information before buying if it isn’t displayed with the product. According to the Netherlands Food and Consumer Product Safety Authority, information about allergens present must be available for non-prepacked foods.

Can I assume a croissant contains iodised baker’s salt?

No. Check the ingredients of the croissant you’ve chosen if the use of iodised salt matters to you. The Netherlands Nutrition Centre also advises checking the label to see whether baker’s salt has been used in bread; don’t assume an ingredient is present based on the product category alone.

Can you cook bake-at-home croissants in an air fryer?

Yes, if the packaging for the product you’ve chosen includes instructions for doing so. PLUS says its pre-baked butter croissants take 4 minutes in a preheated air fryer at 180 °C; don’t automatically use that time and temperature for another variety.