For a croissant to eat straight after school, a fresh one is an obvious choice. If you’d like to make something warm at home, choose between a quick bake and a frozen option, depending on how much time you have. A name such as multiseed doesn’t prove that a croissant is wholemeal. Check the ingredients, nutritional information and allergens for the exact product, especially if the snack is going to school.
A familiar taste may be the main priority when choosing a snack. If you’re also looking for wholemeal ingredients or fibre, check the label on the specific croissant: the multiseed croissant listed by Albert Heijn cannot be judged to be wholemeal on the basis of its name alone.
A fresh croissant can be eaten straight away, while bake-at-home and frozen options need to be prepared at home. Product information from PLUS and Délifrance shows why the time you have available can determine which one to choose.
If a croissant is going to school, you need to check both the label on the exact variety and the rules at the school or in the class. The croissants described by PLUS list ingredients including wheat or gluten and milk, and, depending on the variety, egg. Check for any warnings about other allergens too.
First, decide whether the croissant will be eaten straight away or can go in the oven at home. Taste, allergens and pack size may then affect your practical choice.
Choose this when: the croissant will be eaten straight after school and you don’t want to bake anything at home.
Bear in mind: if you’re buying an unwrapped product in store, ask for the allergen information before taking it for someone with a food allergy.
Choose this when: you want a warm snack at home and can spare a little time to bake it.
Bear in mind: preparation methods and times vary by product. PLUS gives a cooking time of 4–6 minutes in the oven or 4 minutes in the air fryer for its butter croissants.
Choose this when: you want to keep croissants in stock and can plan when to bake them.
Bear in mind: you’ll need freezer space and more preparation time. PLUS lists an oven cooking time of 18 minutes at 185 °C for its Délifrance butter croissants.
| What to consider | What to check when buying | Who it matters most to |
|---|---|---|
| Taste and choice of grain | Check the ingredients and compare fibre per 100 g or per serving; don’t assume a croissant is wholemeal from the word multiseed in its name. | If my child is a fussy eater, I want to choose a familiar croissant without mistaking a grain name for a nutritional claim. Taste is the main priority for around 31% of consumers. |
| Allergens and school rules | Read the allergen information and any warning about possible traces of allergens; check the rules at the school or in the class too. | If the croissant is going to school, I want to know whether the specific variety and taking it in are in line with the rules. Allergens and school rules matter most to around 31% of consumers. |
| Preparation time | Check whether the croissant is ready to eat, shelf-stable and ready to bake, or frozen, and follow the cooking time on the pack. | When there’s little time after school, I don’t want to find out at the last minute that a croissant still needs baking. Speed is the first consideration for around 23% of consumers. |
| Pack size and storage | Compare the number of croissants with how many you’ll use, and read the storage and defrosting instructions. | If croissants aren’t on the table every day, I want to choose a pack size that I can use within the storage instructions. Keeping a stock is the main priority for around 15% of consumers. |
A name such as multiseed doesn’t tell you how much wholemeal flour or fibre a croissant contains. Nutritional values for wholemeal bread, such as those published by Voedingscentrum, aren’t nutritional values for a croissant.
Check the ingredients and nutritional information for the exact variety, and compare fibre on the same basis, for example per 100 g.
The varieties described by PLUS list other allergens too: PLUS butter croissants contain milk, while the Délifrance variety contains egg and milk and carries a warning about possible traces of soya and nuts.
Check the current label on the pack, including any warnings about possible traces of allergens, and ask about the rules at the school or in the class if needed.
According to the product information, the Délifrance frozen croissants at PLUS need 18 minutes in an oven at 185 °C. The shelf-stable PLUS bake-at-home option has a different, shorter cooking time.
Choose a ready-to-eat croissant if there’s no time to wait; use the cooking time on the pack to compare bake-at-home and frozen options.
PLUS lists iodised salt in its butter croissants. The ingredients in that variety tell you nothing about the salt in another croissant.
If iodised salt is important to your choice, check the ingredients list for the exact product.
Albert Heijn lists fresh, bake-at-home and frozen croissants in its range, including an AH Multiseed croissant.
Jumbo lists butter, bake-at-home and freshly frozen croissants in a range of pack sizes.
PLUS describes both shelf-stable butter croissants for baking at home and frozen Délifrance butter croissants.
Dirk lists freshly baked butter croissants and packaged croissants in its bread range.
ALDI Netherlands lists an individual fresh butter croissant.
The Délifrance butter croissants described by PLUS are a frozen option that can be baked without defrosting.
Read the allergen information for the exact croissant and ask what rules the school or class follows. The butter croissants described by PLUS list wheat or spelt and milk; the Délifrance variety lists ingredients including wheat gluten, egg and milk, and carries warnings about possible traces of soya and nuts.
Yes, if the pack for your chosen variety gives air fryer instructions. PLUS recommends 4 minutes at 180 °C in a preheated air fryer for its shelf-stable butter croissants. Don’t assume the same setting will work for another product.
No. The name multiseed doesn’t confirm that a croissant is wholemeal. Check the ingredients and nutritional information for the specific croissant rather than relying on its name or using the fibre content of wholemeal bread as a benchmark.
You can’t assume that from the type of product. PLUS lists iodised salt in its butter croissants; if this matters to your purchase, check the ingredients list for any other variety you’re considering.
