Choose a ready-to-eat croissant if a familiar flavour and something you can eat straight away are your priorities. If wholemeal matters more for this snack, choose a roll explicitly labelled as wholemeal: seeds on a croissant don’t automatically make it wholemeal. Check the allergens for both options, and keep any filling that needs to be chilled cold during the journey.
A familiar croissant may be more appealing than a different type of roll. A multiseed croissant keeps the classic croissant shape, but is only suitable if the eater likes the taste and texture of seeds too. Multiseed doesn’t automatically mean wholemeal.
If you’d rather have a wholemeal bread product during the journey, compare a roll explicitly labelled as wholemeal with a croissant. The Netherlands Nutrition Centre describes wholegrain products as being made from the whole grain. Don’t rely on the words ‘multigrain’ or ‘multiseed’ alone.
When you’re travelling with several passengers, the number of items and when they need to be prepared both matter. Bake-at-home croissants need preparing before you set off; ready-to-eat croissants can go with you without needing an oven. Also check that the portions are easy to share.
First decide whether the snack needs to be ready to eat or whether you can bake it at home. Then compare a familiar croissant with a bread product explicitly labelled as wholemeal, based on what matters most for your journey.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Familiar croissant | Choose a plain or multiseed version the eater likes, and check whether it’s ready to eat. | When I’m travelling with a picky eater, I want a snack they’ll actually want to eat. For around 25% of consumers, that familiar croissant shape comes first. |
| Wholemeal | Look for an explicit wholemeal description and check the ingredients; seeds or several types of grain alone don’t prove it’s wholemeal. | I’d rather choose a bread product made from the whole grain than a croissant with seeds alone. For around 33% of consumers, wholemeal is the top priority. |
| Portions and preparation | Check how many items are included and whether the croissants need to be baked before you set off. | When travelling with several passengers, I want to be able to share out portions without having to prepare anything on the way. That’s the main consideration for around 25% of consumers. |
| Allergens and storage | Read the latest allergen information and follow the storage instructions for chilled fillings. | If a passenger needs to avoid certain allergens or a filling needs to stay chilled, I want to know whether I can take the snack safely. Around 17% of consumers put these checks first. |
A croissant with seeds may have a different flavour and texture, but the seeds alone don’t tell you whether the whole grain has been used.
If you want to choose wholemeal, look for an explicit wholemeal description and read the ingredients rather than relying on the seeds.
A pack containing several items isn’t automatically ready to take with you: bake-at-home croissants need to be prepared before the journey.
Choose a ready-to-eat option if you don’t want to bake, or bake the croissants before you set off and let them cool.
The word ‘croissant’ doesn’t tell you which ingredients and allergens a specific version contains.
Check the current packaging. The Netherlands Food and Consumer Product Safety Authority says that allergens which must be declared need to be clearly indicated on the label.
If a filling spoils quickly, how it’s stored can affect whether the snack is suitable for a long journey.
Follow the product’s storage advice and use suitable cooling if needed. The Netherlands Nutrition Centre advises not leaving food that spoils quickly out of the fridge for more than two hours.
Compare the product type and label within each range: a croissant with seeds and a wholemeal roll won’t meet the same preferences.
Croissants in a range of formats, including fresh, bake-at-home and frozen, as well as a separate multiseed croissant.
Croissants in different pack sizes, including packs of four or six.
A multiseed croissant for anyone who’d like to try seeds in a croissant.
Wholemeal bread products as an alternative if you’d prefer something other than a croissant.
Butter croissants in different formats, including a small individual croissant and a bake-at-home pack.
Individual croissants, bake-at-home croissants and rolls in its bread range.
These products offer two different options for your journey: croissants if you’d like to take that type of product with you, and rye bread as a bread alternative. Check each pack to see whether the product is ready to eat, how it should be stored and which allergens are listed.
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A croissant for anyone who wants to enjoy this familiar type of product on the go.
Check the current packaging to see whether you can eat it straight away, and look at the ingredients, allergens and any warnings about colourings.
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A bread alternative for anyone who’d rather not take a croissant.
Check whether the pack contains rolls or sliced bread, as this makes a difference when sharing food on the go. Also check the preparation and storage instructions, along with the allergen information.
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Four croissants could suit a journey with several passengers, as long as you can prepare them before you set off.
This is a bake-at-home product: bake it according to the pack instructions and let it cool before taking it with you. Check the allergen information, including for possible traces.
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A pack of four butter croissants for travellers who want to share out portions.
Read the preparation instructions before setting off to find out when you can eat them. Check the latest allergen information on the pack.
No, the term ‘multiseed’ on its own doesn’t mean the whole grain has been used. If you specifically want wholemeal, look for an explicit wholemeal description and check the ingredients.
Yes. If allergens matter to you or someone you’re travelling with, check the current packaging for the version you’ve chosen. The Netherlands Food and Consumer Product Safety Authority says that allergens which must be declared need to be clearly indicated on the label; the product name alone isn’t enough.
Only if you can follow the storage instructions during the journey. The Netherlands Nutrition Centre recommends keeping your fridge at 4 °C and not leaving food that spoils quickly out of the fridge for more than two hours. Check the label and use suitable cooling if needed.
No, you can’t tell from the product name. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. If the use of baker’s salt matters to you, ask about the ingredients in the specific croissant.
