Who is this choice relevant to?

Small households having a savoury breakfast

Do you eat bread with toppings such as cheese, egg, hummus or vegetables, and often have slices left over? Choose a size and storage method that suit how quickly you’ll finish the loaf. The Netherlands Nutrition Centre lists bread as a product that is often wasted.

Shoppers who regularly choose wholemeal bread

If you want to buy a half wholemeal loaf for regular breakfasts, compare the ingredients and fibre per 100 g. That way, you can assess specific products rather than relying on the name of the bread alone.

Shoppers who read labels carefully

If salt, the type of salt used or allergens matter to your choice, check the current packaging. Ingredients and allergens can vary between half loaves, even when both products are labelled wholemeal.

What should you look for when choosing?

First decide whether you want a croissant or sliced bread. If you choose a half loaf, look for one that meets your main requirement and gives you the number of slices you need.

What to consider What to check when buying Who it matters to
Wholemeal content and fibre Check which type of flour is listed in the ingredients and compare fibre per 100 g. If I often have savoury toppings with my breakfast, I want to know what sort of bread I’m buying for it. For around 33% of shoppers, a verifiable wholemeal base is the top priority.
Size and storage Check the weight, storage instructions and whether the packaging says the bread can be frozen. In a small household, I want to be able to use the last few slices too. For around 25% of shoppers, reducing waste is the top priority.
Salt and allergens Compare salt per 100 g and read the ingredients and allergen information on the current packaging. If certain ingredients aren’t suitable for me, I need to look beyond the name of the bread. Salt or allergens matter most to around 25% of shoppers.
Flavour and texture Check the type of bread and the grains and seeds listed; don’t use its colour as an indication of its nutritional value. I’m looking for a bread texture I enjoy with my savoury toppings. For around 17% of shoppers, this preference is the deciding factor.

Common mistakes

  • Treating a croissant and half a loaf as the same product

    The Netherlands Nutrition Centre classifies croissants as small bread products; a half loaf is a different type of product. This means the number of breakfasts you’re buying for and how you’ll store it are different considerations.

    Decide whether you want a croissant for one breakfast or a sliced half loaf to use on several occasions.

  • Assuming dark or multigrain bread is wholemeal

    The colour and the word “multigrain” don’t, on their own, tell you how much wholemeal flour or fibre a product contains.

    Check the ingredients and compare fibre per 100 g if that’s your main selection criterion.

  • Relying only on a claim about salt or carbohydrates

    A product name doesn’t tell you how much salt or how many carbohydrates the bread contains per 100 g, nor does it say which allergens it contains.

    Compare the current nutritional information with that of the bread you’d otherwise choose, and check the ingredients and allergens too.

  • Buying a half loaf without a storage plan

    You may still have slices left over from a half loaf. The Netherlands Nutrition Centre lists bread as a product that is often wasted.

    Choose a size that suits how much you eat and follow the storage instructions for that specific product. Only freeze portions in line with the instructions on the packaging.

Brands and shopping options to consider

Albert Heijn

Albert Heijn lists Onze trots Vloerbrood volkoren half, weighing 400 g.

  • Ingredients and nutritional information are available for this product; the ingredients list mentions iodised salt.
  • Check the packaging when you buy it, as product information can change.

Jumbo

Jumbo lists Fijn Volkoren Half as a half wholemeal wheat loaf.

  • Jumbo lists 7,6 g of fibre and 1,00 g of salt per 100 g for this product.
  • The product information lists wheat, barley and gluten, and says it may also contain, among other things, milk, nuts, sesame and soya.

Lidl

Lidl describes Halfje extra volkorenbrood, weighing 400 g, as reduced in salt.

  • This is a product worth comparing on the label if salt is an important factor in your choice.
  • To compare it, check the salt per 100 g, ingredients and allergens on the packaging.

ALDI

ALDI lists a product called Extra vezelrijk volkorenbrood half.

  • The half-size pack is a good fit if you don’t want to buy a whole loaf at once.
  • Check the current label for weight, fibre, salt, ingredients and allergens before comparing it with another loaf.

PLUS

PLUS lists Korenlanders Extra donker volkoren vloer half, weighing 400 g.

  • PLUS provides nutritional information and instructions for freezing this product at home.
  • The ingredients include wheat, rye, barley, oats and sesame; check the current allergen information.

Dirk

Dirk lists several half wholemeal loaves from Bakker van der Akker, including Boeren volkoren half and Koolhydraat verlaagd volkoren half.

  • The different product names make it easier to look for the variant you want on the label.
  • If you’re comparing carbohydrate content, check the amount per 100 g against that of a standard half wholemeal loaf.

Related products

Related products will be available soon.

Frequently asked questions

Are a croissant and half a loaf the same type of bread?

No. The Netherlands Nutrition Centre classifies croissants as small bread products, whereas a half loaf is part of a standard loaf. So first decide which type of product you want before comparing ingredients and nutritional information.

What should I look for in a half wholemeal loaf to have with savoury toppings?

Check the ingredients, fibre per 100 g and pack size. If salt or allergens matter to your choice, check those details on the current label too. You can then take flavour and texture into account when choosing your toppings.

How should I store a half loaf if I won’t eat all the slices soon?

Follow the storage instructions for the bread you buy. For Korenlanders Extra donker volkoren vloer half, PLUS recommends storing it somewhere dry and dark. If freezing it at home, freeze it on the day you buy it and use it within one month. These instructions apply to this specific product.

Should I check for allergens in dark bread with several grains?

Yes, read the allergen information for the specific bread. For Korenlanders Extra donker volkoren vloer half, PLUS lists wheat, rye, barley, oats and sesame among the ingredients. Don’t rely on the words “dark” or “multigrain” alone.

Does every half loaf contain iodised salt?

Don’t assume so; check the ingredients list for the bread you choose. Albert Heijn lists iodised salt in Onze trots Vloerbrood volkoren half, but this product information tells you nothing about the ingredients in other half loaves.