If wholegrain is your main priority, choose a croissant only if its product name and ingredients support that choice; seeds alone do not make a croissant wholegrain. If you’re happy with a different type of product, a bread roll explicitly labelled as wholegrain is an alternative. For a street festival, also check the product’s shape, storage instructions and allergen information.
You want to know whether a croissant is genuinely wholegrain and, if necessary, compare it with a bread alternative. The Netherlands Nutrition Centre describes wholegrain products as being made from the entire grain; a name containing ‘multi-seed’ doesn’t confirm this.
You’re looking for something to take with you or bake at home, and want to know when to buy it. For an opened croissant, the Netherlands Nutrition Centre’s Storage Guide recommends keeping it in a kitchen cupboard for two days; for an unopened pack, follow the label.
You’re buying for yourself or a group and want to know which allergens a product contains before you buy it. For a packaged product, read the current label; for an unwrapped bakery croissant, ask for allergen information.
First decide whether you want a croissant or whether a wholemeal bread roll would also suit you. Then compare the information for the product you’re actually buying.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholegrain and fibre | Check the wholegrain description and ingredients. Compare the stated fibre content on the same basis, such as per 100 g. | I mainly want to be sure that my choice is wholegrain, even if that means buying a bread roll instead of a croissant. For around 40% of consumers, choosing wholegrain comes first. |
| Taking it with you and storage | Check whether the product is ready to eat or needs baking, and follow the storage instructions on the packaging. | If I buy something in advance to hand out at the festival, I want to know how much preparation it needs and how to store it. Convenience and freshness matter most to around 30% of consumers. |
| Availability | Check the current product range in store, and pay attention to the product type and pack size. | I want to be able to shop locally without confusing a multi-seed croissant with a wholemeal bread roll. Local availability is the main concern for around 20% of consumers. |
| Allergens | Read the current label or ask for allergen information before buying an unwrapped product. | When I’m buying for someone with an allergy, I need to be able to check the ingredients of the exact product. For around 10% of consumers, this check is the top priority. |
According to Albert Heijn, the AH Meerzaden croissant contains seeds, but it isn’t labelled wholegrain and lists wheat flour as its first ingredient. So the name ‘multi-seed’ doesn’t automatically tell you whether you’re buying a wholegrain product.
Check the product name and ingredients before comparing fibre content and serving size.
For opened croissants, the Netherlands Nutrition Centre’s Storage Guide recommends keeping them in a kitchen cupboard for two days. If the pack is unopened, plan according to the instructions on the label.
Buy them close to when you’ll need them, and keep the packaging sealed until then.
An unwrapped croissant doesn’t come with packaging that you can check for ingredients. A bread roll you choose as an alternative also needs its own allergen check.
Before buying an unwrapped product, ask for the current allergen information. The Netherlands Food and Consumer Product Safety Authority says this information must be available.
Worth considering if you want to compare a clearly described multi-seed croissant with your preference for wholegrain.
Worth considering if you’re looking at a standard, plant-based or frozen croissant, or a bake-at-home bread roll as an alternative.
Worth considering if a wholemeal bread roll is an acceptable alternative for you.
Worth considering if you want to look at croissants and wholemeal rolls as different product types.
Worth considering if you want to compare a croissant with a separate wholemeal bread product in store.
Worth considering if you’re looking for a butter croissant and want to check the information about the fresh-from-the-oven range.
This rye product is only relevant if you’re also considering bread instead of a croissant for the street festival. Check the product’s shape before deciding whether it’s suitable to take with you or hand out.
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An option if bread is an acceptable alternative to a croissant for you.
The product name indicates a 500 g pack. Before buying, check whether it comes as a bread roll or sliced bread, and read the current packaging for fibre and allergen information.
No, seeds alone don’t make a croissant wholegrain. The Netherlands Nutrition Centre describes wholegrain products as being made from the entire grain, so check the product description and ingredients. The AH Meerzaden croissant isn’t labelled wholegrain and lists wheat flour as its first ingredient.
For an opened croissant, the Netherlands Nutrition Centre’s Storage Guide recommends keeping it in a kitchen cupboard for two days. For an unopened pack, follow the use-by date and storage instructions on the label.
Ask for the allergen information for that croissant before buying it. According to the Netherlands Food and Consumer Product Safety Authority, this information must also be available for unwrapped products. Don’t rely on the name or appearance alone.
No. Check the ingredients of the product you choose. Albert Heijn lists iodised salt in the AH Meerzaden croissant, but that tells you nothing about the ingredients of other croissants.
