Choose a single croissant if you want exactly one portion and don’t want any left over. A pack of bake-at-home croissants is a good fit if you’ll use the others too. If you’re looking for a plant-based option, check the ingredients and allergen information as well: plant-based doesn’t automatically mean wheat- or milk-free.
You’re looking for one portion without opening a pack or having croissants left over. Single croissants are available from retailers including Albert Heijn, ALDI, Dirk and PLUS; check whether your chosen option is ready to eat.
You can bake croissants at home and know when you’ll use the remaining portions. Before buying, check how many are in the pack, along with the storage and preparation instructions.
You want to know which ingredients and allergens are in the exact croissant you’re choosing. Even with a plant-based option, you’ll still need to check the product information.
When: you want to eat one croissant straight away, without any portions left over.
Consider: check with each retailer whether your preferred option is available individually.
When: you’ll eat the other croissants too, or can share them.
Consider: you’ll need to prepare them and follow the storage instructions after opening.
| What to consider | Check | Who it matters to |
|---|---|---|
| No portions left over | Whether you can buy one croissant and whether it’s ready to eat. | I want to eat one croissant now and don’t want to store an opened pack. Avoiding leftovers is the main priority for around 40% of consumers. |
| Planned use | The number of croissants, how to prepare them and the storage instructions after opening. | If I’ll eat croissants later too, a pack of bake-at-home croissants could suit my plans. Using all the portions is the main need for around 30% of consumers. |
| Ingredients and allergens | The information for the exact option; if croissants are sold unpackaged, ask about allergens if needed. | I need to know what ingredients the croissant contains, even if it’s labelled plant-based. Checking this is the deciding factor for around 20% of consumers. |
| Nutritional information | The portion size and nutritional value per portion or per 100 g for the product you’ve chosen. | If I eat croissants regularly, I want to be able to compare the nutritional information for different options. This is the first thing around 10% of consumers consider. |
A pack containing several croissants is less suitable for a single occasion if the others will go unused.
Choose one on its own, or decide in advance when you’ll eat the rest and follow the storage instructions.
According to Jumbo, its plant-based croissant contains wheat and gluten and may contain milk.
Read the ingredients and allergen information for the exact option, even when it’s labelled plant-based.
The croissant product category doesn’t tell you which type of salt is used in the option you’ve chosen.
Check the ingredients list for iodised salt or baker’s salt if this is important to your choice.
The range includes single croissants, packs of bake-at-home croissants and frozen products.
Jumbo offers bake-at-home croissants and a plant-based option, among other products.
The in-store bakery offers a butter croissant, among other products.
ALDI offers a single butter croissant as well as products you can bake at home.
PLUS offers both a small butter croissant sold individually and packs of bake-at-home croissants.
Dirk offers a 65 g butter croissant individually and a pack of four own-brand bake-at-home croissants.
This 85 g croissant is worth considering if you’re looking for one portion. Before choosing, check the packaging, preparation method and latest product information.
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The 85 g option is a good fit if you’re choosing a croissant for one occasion. Check the latest packaging for ingredients, allergens, preparation instructions and any warnings about colourings, especially if children will be eating it too.
Choose one on its own if you want to eat a single croissant and don’t want to store any portions left over. A pack is suitable if you know when you’ll use the other croissants and can follow the storage instructions.
Follow the instructions for the option you’ve chosen, as preparation varies from product to product. PLUS says to bake its packaged butter croissants for 4–6 minutes in an oven at 200 °C; the small PLUS butter croissant has separate instructions for defrosting and baking.
No, you can’t assume that from the word plant-based. According to Jumbo, its plant-based croissant contains wheat and gluten and may contain milk; check the allergen information on the exact pack.
You can’t tell from the product name. Check the ingredients list for the croissant you’ve chosen if the type of salt used matters to your purchase.
