Which choice is right for you?

People working from home who want to fill their croissant

If you want room for savoury or sweet fillings, compare the weight per piece and check whether the product is described as large and suitable for filling. Remember to factor in the preparation time for croissant dough too.

People working from home with a short lunch break

A ready-to-eat, shop-bought croissant saves you the time it takes to shape, preheat and bake dough. Do check that your preferred size is available at your shop.

Shoppers who want to compare labels

Check the ingredients and allergens for each product. A plant-based croissant isn’t automatically free from wheat, gluten or traces of milk. Compare the nutritional information for similar products on the same basis, for example per 100 g.

What should you look for?

First, decide whether you’ll have time to use the oven during your lunch break. Then compare the size of each croissant and the labels on products that fit your schedule.

What to consider What to check before buying Who it matters to
Size and suitability for filling Divide the pack weight by the number of pieces and check whether the product is explicitly described as suitable for filling. I want to fill my croissant and need enough room for that, without relying on a name such as ‘super’. Around 36% of consumers make a croissant that can be filled their top priority for lunch.
Preparation time Check whether the croissant is ready to eat or still needs to be shaped and baked; include preheating time too. If my break is short, I want to enjoy lunch without switching on the oven. For around 29% of consumers, minimal preparation is the most important factor.
Packaging and how you buy Choose between a single croissant and a pack containing several; check whether you need to collect the product in store. If I’m planning for several days working from home, I want to know how many croissants to buy and when to pick them up. Around 21% of consumers put convenience when buying first.
Ingredients and nutritional information Read the allergen information and, for similar products, compare things such as salt, saturates and fibre per 100 g. I want to know whether a croissant suits my ingredient preferences and compare products on the same nutritional basis. For around 14% of consumers, checking the label is the top priority.

Common mistakes

  • Treating ‘thick cut’ as a standard croissant size

    This search term won’t tell you how much a croissant weighs or how much room there is for filling. Products are also described using terms such as ‘large’ and ‘super’.

    Compare the weight per piece and check whether the manufacturer says the product is suitable for filling.

  • Choosing dough when there’s no time to use the oven

    Chilled croissant dough isn’t ready to eat. Danerolles states that its Croissants Large must not be eaten raw.

    Choose a ready-to-eat croissant if you can’t bake during your break. If you’re using dough, allow time for preheating and shaping too.

    Baking your own takes time and means using the oven.

  • Assuming plant-based means free from allergens

    According to Jumbo, its plant-based croissant contains wheat and gluten and may also contain milk.

    Check the current ingredients and allergen information for every variety, even if the front of the pack says ‘plant-based’.

  • Assuming every croissant contains iodised baker’s salt

    According to Brood.net Professionals, using iodine-containing baker’s salt is not a legal requirement for all bakery products. So don’t assume a product contains a particular ingredient based on its category.

    Check the ingredients list for the croissant you’re buying if the type of salt used matters to you.

Brands to compare

These brands offer different types of products: a single croissant to eat that day, a pack to bake at home or dough to prepare yourself. Always compare the specific variety, not just the brand name.

Albert Heijn

Worth considering if you want to compare croissant dough and larger sizes for preparing at home.

  • Albert Heijn states that AH Verse original croissants take 12–15 minutes to bake at 200 °C. Its range also includes Danerolles Croissants Large.
  • Check the current packaging for ingredients and preparation instructions before choosing a variety.

Jumbo

Offers croissants in different pack sizes, including a plant-based variety.

  • Jumbo lists Super Croissants at 340 g per 6 pieces and standard croissants at 240 g per 6 pieces.
  • According to Jumbo, the plant-based variety contains wheat and gluten and may also contain milk. Check the label if you have dietary requirements or questions about allergens.

PLUS

Stocks both packs of croissants to bake at home and chilled croissant dough.

  • PLUS lists butter croissants at 180 g per bag and butter croissant dough at 400 g.
  • The chilled dough still needs to be prepared at home, so bear that in mind if you have a short lunch break.

Dirk

Worth considering if you want to weigh up a single croissant against a pack of several.

  • Dirk lists, among other options, a butter croissant sold individually and Danerolles Supercroissants at 340 g per 6 pieces.
  • Dirk states that it doesn’t offer a delivery service, so you’ll need to visit a shop.

ALDI

An option to look at if you want to pick up a fresh croissant individually.

  • ALDI describes a fresh butter croissant sold individually in store.
  • Check the size and any label information that matters to you in store.

Lidl

Offers both croissants to bake at home and a butter croissant sold in store.

  • Lidl describes croissants that you can bake at home and states that its butter croissant is only available in store.
  • Check the preparation method, ingredients and nutritional information for the product you choose.

Joybuy products

Related products will be available soon.

Frequently asked questions

What does ‘thick cut’ mean when it comes to croissants?

Don’t use ‘thick cut’ as a measure of croissant size. For a filled lunch, compare the weight per piece and check whether the specific product is described as large and suitable for filling.

How much time should I allow for baking?

Baking time depends on the product and your oven. You’ll also need to allow time for preheating and, if necessary, shaping. Albert Heijn states that AH Verse original croissants take 12–15 minutes to bake at 200 °C.

Is a plant-based croissant free from gluten and milk?

Not necessarily. According to Jumbo, its plant-based croissant contains wheat and gluten and may contain milk. Check the current allergen information on the packaging you buy.

Does every Dutch croissant contain iodised baker’s salt?

No, don’t assume this is the case for every croissant. According to Brood.net Professionals, using iodine-containing baker’s salt is not a legal requirement for all bakery products. Read the ingredients list if you want to know what type of salt a specific product contains.

How do I compare the nutritional information for two croissants?

Compare similar croissants on the same basis, for example salt, saturates, sugars and fibre per 100 g. Also check the weight of one croissant: figures per 100 g and per serving answer different questions.