Wholemeal or multiseed croissants for Easter breakfast?

Who is this choice relevant to?

Fibre-conscious Easter breakfast diners

You’re looking for a croissant that suits your preference for wholemeal. Check that the product is actually labelled ‘wholemeal’, then compare the fibre per 100 g and the ingredients.

Families planning Easter breakfast

You want enough croissants for everyone and need to choose what fits your plans: fresh croissants, bake-at-home options or a breakfast with extra wholemeal bread.

Shoppers checking allergens or ingredients

You need to know which ingredients and allergens a croissant contains. For loose products, you can ask for allergen information before buying; the Netherlands Food and Consumer Product Safety Authority says this information must also be available for unpackaged foods.

What should you look for when choosing?

First decide whether the croissant itself needs to be wholemeal or whether you mainly want to compare the fibre content. Then consider which quantity and product type will suit your Easter breakfast, and check the ingredients for everyone who’ll be eating.

What to consider	What to look for	Who it matters to
Wholemeal and fibre	Look for an explicit ‘wholemeal’ label and compare the fibre per 100 g and the ingredients list. Seeds alone don’t prove that a croissant is wholemeal.	At Easter, I want to serve a croissant that’s genuinely labelled wholemeal, rather than relying on visible seeds as proof. For around 46% of consumers, wholemeal and fibre come first.
Quantity and preparation	Check the number of items, the product type and the storage and preparation instructions.	When I’m making breakfast for several people, I want to have enough croissants ready and know what still needs baking. For around 27% of consumers, planning and freshness take priority.
Ingredients and allergens	Read the current label or, for loose croissants, ask for allergen information before buying.	If someone at the table needs to avoid certain ingredients, I want to know what’s in the croissants before buying them. For around 27% of consumers, this is the most important thing to check.

Common mistakes

Assuming ‘multiseed’ means ‘wholemeal’

A croissant can contain seeds and bran while also containing wheat flour. So its name or appearance doesn’t mean it’s wholemeal.

Check the product name and ingredients list. If fibre is your main reason for choosing, compare the fibre per 100 g.
Comparing nutrition values per item only

Items aren’t always the same size: Albert Heijn lists its multiseed croissant as weighing 80 g, while the Netherlands Nutrition Centre’s nutrition table gives an average croissant weight of 45 g.

Compare nutrition values per 100 g first. Then check the weight per item to work out the portion you want to serve.
Waiting until later to ask about allergens in loose croissants

For an unpackaged croissant, the information may not be printed on packaging you can take away. The Netherlands Food and Consumer Product Safety Authority says allergen information must be available before purchase.

Ask before you order or pay; don’t try to work out the ingredients from the name or visible seeds.
Assuming every croissant contains iodised salt

The Netherlands Nutrition Centre says that using baker’s salt is not compulsory. The ‘iodised salt’ listed for the AH multiseed croissant doesn’t tell you anything about other croissants.

Check the ingredients of the product you’ve chosen, or ask the baker if this matters to you.

Brands to consider

These brands offer options to compare when choosing croissants or extra breakfast bread. Check whether each product is genuinely wholemeal and what nutritional information is provided.

Albert Heijn

Albert Heijn lists an individual AH multiseed croissant.

The product information gives a weight of 80 g per item and 3,6 g of fibre per 100 g.
‘Multiseed’ doesn’t confirm that this croissant is wholemeal. Check the current ingredients and allergen information.

Lidl

Lidl lists a multiseed croissant, described as being made with several types of seed.

The product name makes it clear that this is a variety with several types of seed.
Check the current nutritional information and ingredients before drawing conclusions about wholemeal flour or fibre content.

Jumbo

Jumbo lists croissants and, in a separate product category, wholemeal bake-at-home rolls.

Wholemeal bake-at-home rolls are a separate option if you’d like to serve wholemeal bread alongside croissants.
Serving a wholemeal roll doesn’t make a croissant wholemeal; check the label on each product separately.

ALDI

ALDI describes all-butter croissants and wholemeal bread as separate bakery products.

If you want to serve both types of product, you can consider them as separate parts of your breakfast.
Check the range and ingredients of the croissant you want to buy; the availability of wholemeal bread doesn’t tell you anything about that croissant.

PLUS

PLUS lists wholemeal and multigrain loaves in its bread range.

These loaves are worth considering as additions to an Easter breakfast with croissants.
Don’t assume a croissant is wholemeal just because it’s in a range that includes wholemeal bread; check the specific product.

Dirk

Dirk lists all-butter croissants and wholemeal rolls in its range of rolls and croissants.

A wholemeal roll can be served as a separate bread option alongside croissants.
The ‘wholemeal’ label on the roll doesn’t apply to the croissant; check each product separately.

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Frequently asked questions

Is a multiseed croissant automatically wholemeal?

No, having several types of seed doesn’t automatically make a croissant wholemeal. Look for an explicit wholemeal label, and also check the ingredients and fibre per 100 g.

How much fibre does a regular croissant contain?

The Netherlands Nutrition Centre lists 1,1 g of fibre for an average croissant weighing 45 g. For the croissant you’re buying, the nutritional information on the current packaging is the most relevant basis for comparison. If the portions vary in size, use the values per 100 g.

Can I ask for allergen information about loose croissants?

Yes. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for unpackaged croissants must also be available before purchase. Ask for it before you order or pay if you can’t find the information straight away.

Does every croissant contain iodised baker’s salt?

No, don’t assume that it does. The Netherlands Nutrition Centre says that using baker’s salt is not compulsory, so check the ingredients of the croissant you’ve chosen or ask the baker. Albert Heijn specifically lists iodised salt for its multiseed croissant.

What can I serve if I don’t choose a wholemeal croissant?

You can serve regular croissants alongside bread or rolls that are labelled wholemeal. This makes it clear which part of your Easter breakfast is wholemeal, without suggesting that the croissant itself is.