What should you look for when choosing?
If you’re buying a croissant to eat during or after your food shop, first decide when you want to eat it. Then compare the sizes and, if you have specific ingredient requirements, check the label for the exact variety.
| What to consider |
What to check before buying |
Who should consider this? |
| Size for fillings |
Compare the weight per croissant using the pack weight and number of croissants. Look at the croissant itself if its ability to hold a filling matters. |
I want room for a filling, so I’m not looking for a small croissant, but the weight doesn’t tell me whether it’s sturdy enough. For around 42% of consumers, size is the main priority. |
| Ready to eat |
Check whether you’re buying a fresh in-store croissant or a product that still needs baking. |
If I want something to eat straight after my food shop, I don’t want to have to switch the oven on when I get home. Being able to eat it straight away is the main priority for around 25% of consumers. |
| Baking at home |
Read the storage and preparation instructions, and compare the number of croissants with how many you want to serve. |
If I’m buying croissants for more than one occasion, I want to be able to store them and prepare them later, even if that takes time at home. Around 17% of consumers say when they plan to eat them is their priority. |
| Ingredients and allergens |
Read the ingredients and allergen information for the exact variety; check whether it contains iodised salt if that’s relevant to your choice. |
If I have a specific ingredient requirement or an allergy, I want to know what’s in this particular croissant, even if I’m familiar with another variety from the same brand. For around 16% of consumers, checking the label is the most important factor. |
Croissants on Joybuy
These croissants come in two different pack sizes to consider if size matters for your snack. Check separately whether the variety you choose is ready to eat and looks suitable for adding a filling.
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Bakery Village Danish Croissant 85 g
The listed weight of 85 g gives you a useful point of comparison if you’re looking for a larger croissant. Check how it needs to be prepared if you want to eat it straight away, and assess its size and sturdiness separately if you want to add a generous filling.
The product description mentions cheese and dressing ingredients, as well as a warning about E102 and E110. Check the current ingredients, allergens and warnings on the packaging, especially if children will be eating them too.
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g'woon butter croissants, 4 pieces, 180 g
A pack of four croissants is a good option if you want to buy several. The stated 180 g works out at an average of 45 g per croissant; by itself, this doesn’t tell you anything about their size or suitability for adding a filling.
Check the preparation instructions if you want to eat the croissants straight away. If you have allergies, check the current packaging; the product description lists wheat, milk, lupin, sesame and soya.
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Frequently asked questions
Is ‘thick-sliced’ a commonly used term for croissants?
Not in the ranges listed by Jumbo and Albert Heijn: they sell whole croissants, with larger varieties listed under names such as Super and Large. Compare the weight per croissant and look at its size if you want to add a filling.
Can I tell from the weight whether a croissant is suitable for a filling?
The weight per croissant helps you compare sizes, but it doesn’t prove how sturdy a croissant is. Jumbo lists six Super croissants weighing 340 g in total, an average of around 56.7 g each, compared with six standard croissants weighing 240 g in total, an average of 40 g each. Look at the croissant itself if how well it can hold a filling matters.
Does every croissant contain iodised salt?
No, don’t assume that. Albert Heijn lists iodised salt in its cheese croissant, but that ingredient listing doesn’t necessarily apply to other varieties. Read the ingredients list for the exact croissant you’re buying.
Which allergens should I check in a croissant?
Check the allergen information for the exact variety. Albert Heijn lists cereals containing gluten, milk and egg in its cheese croissant, and says the product may contain soya and nuts. You shouldn’t automatically assume this information applies to other croissants.