First, choose a croissant that suits the allergens you need to avoid: check the current packaging, or ask for allergen information before buying an unwrapped croissant. A plant-based or gluten-free label doesn’t rule out other allergens. Only then decide between buying one croissant or a small pack if you’re shopping for a small household and want to avoid having leftovers.
You’re looking for a croissant whose current ingredients and allergen information are suitable for the allergen you need to avoid. The product name or a claim on the front of the pack isn’t enough to tell you this.
You check the wheat or gluten information, but also look for any other relevant allergens. For example, the Consenza croissants on the PLUS product page contain egg and soya, and may contain sesame, lupin and nuts.
You want to buy a number of croissants that suits how many you’ll use. Buying one at a time can work, as long as you also check the allergen information before buying loose, unwrapped products.
If you have a food allergy, checking the allergens comes before deciding how many croissants to buy. A half loaf isn’t a pack of croissants, so if you’re shopping for a small household, compare loose croissants with the number in each pack.
| What to consider | What to check when buying | Who it matters most to |
|---|---|---|
| A specific allergen | Compare the allergen you need to avoid with the current ingredients and allergen information for that exact croissant. | If I need to avoid a particular allergen, I don’t want to rely on the product name alone; for around 42% of consumers, finding a match for their allergen needs comes first. |
| Wheat or gluten | Check the wheat or gluten information, as well as any other allergens, including ‘may contain’ statements. | If I need to avoid wheat or gluten, I also want to know which other allergens the croissant contains; for around 33% of consumers, avoiding wheat or gluten is their main concern when buying. |
| Quantity | Compare the number of croissants and the storage instructions. If buying an unwrapped croissant, ask about allergens before you buy. | For my small household, I don’t want to buy more croissants than I’ll use, but I won’t skip the allergen check; for around 17% of consumers, quantity matters most. |
| Iodised salt | Check the ingredients of the product you’ve chosen if you want to know whether it contains iodised salt. | I don’t want to assume a croissant contains iodised salt based on general information about bread; for around 8% of consumers, this ingredient question comes first. |
According to the product information, Jumbo’s plant-based croissant contains wheat and gluten and may contain milk. So the plant-based label doesn’t answer every question about allergens.
Before buying, read the full ingredients list and allergen statements on the current packaging.
The Consenza croissants listed by PLUS contain egg and soya, and may contain sesame, lupin and nuts.
Even with a gluten-free croissant, check all the other statements against the allergens you need to avoid.
Buying a smaller quantity tells you nothing about the allergens in an unwrapped croissant.
Ask the retailer for information about the allergens in that specific product before you buy. The Netherlands Food and Consumer Product Safety Authority says this information must be available for unwrapped food.
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. The product information reviewed shows that salt details vary from one croissant to another.
Check the ingredients of the croissant you choose if iodised salt is an important product feature for you.
Albert Heijn publishes product information for items including butter croissants and croissant dough.
Jumbo lists a plant-based croissant in a pack of four, with ingredients and allergen information.
PLUS lists both a small butter croissant sold individually and Consenza croissants labelled gluten-free.
Lidl lists a butter croissant as a shop product and refers customers to an ingredients and allergen guide for its freshly baked range.
ALDI lists an individual butter croissant, which could be a suitable quantity for a small household.
Dirk lists both individual butter croissants and packs containing several croissants.
Yes. According to the Netherlands Food and Consumer Product Safety Authority, food labels in the Netherlands must identify 14 allergens. They must be clearly distinguishable in the ingredients list, so check the packaging of the product you’re buying.
Ask the retailer before you buy. The Netherlands Food and Consumer Product Safety Authority says that sellers must provide information about 14 allergens for unwrapped food. For cereals containing gluten, ask which specific cereal is used.
You can’t tell from the plant-based label alone. The plant-based croissant listed by Jumbo contains wheat and gluten and may contain milk. So check the allergen information for the variety you choose.
It depends on the other allergens in that specific product. The Consenza croissants listed by PLUS contain egg and soya, and may contain sesame, lupin and nuts. Compare all the information with the allergens you need to avoid.
Don’t assume that it does. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. Check the ingredients of the croissant you’ve chosen to see what type of salt is listed.
