Who is this choice relevant to?

Families comparing crisps within the category

If you're serving crisps with a holiday lunch, you'll want to see how oven-baked crisps compare with regular potato crisps in terms of kcal and fat per 100 g. The portion you choose and the salt content also matter.

Families thinking about the whole lunch

You want to know what place crisps should have alongside other lunch foods. The Netherlands Nutrition Centre recommends vegetables, fruit and wholegrain foods for children's meals; crisps are no substitute for these staples.

Shoppers checking portions and labels

You want to be able to decide how much to serve in advance, or need to take ingredients and allergens into account. A smaller pack can help you limit the amount, but it doesn't remove the need to read the current label.

What should you look for when choosing?

First decide what role crisps will play at lunch. Then compare similar crisps on the same basis and consider how much will actually be served.

What to consider What to check Who it's important to
Calories and fat Compare kcal and fat per 100 g in similar crisps. Jumbo lists 428 kcal and 13 g of fat per 100 g for Lay's Oven Baked Original, compared with 528 kcal and 30,7 g of fat per 100 g for Jumbo Original Crisps. I want to serve crisps with lunch, but take calories and fat into account within the category. This comparison takes priority for around 45% of consumers.
The place of crisps in the lunch Choose the other lunch foods first and decide whether crisps will be just a small extra. According to the Netherlands Nutrition Centre, even light crisps are not part of the Wheel of Five. When putting together a child's lunch, I don't want a snack to take the place of vegetables, fruit or wholegrain foods. This is the main concern for roughly 33% of consumers.
Portion and label Check the pack size or measure out a portion; also read the current ingredients list and allergen information. I want to know in advance how many crisps I'm giving my child and what ingredients are listed on the pack. This check comes first for around 22% of consumers.

Common mistakes

  • Taking ‘oven-baked’ or a Nutri-Score as a verdict on the whole lunch

    The Netherlands Nutrition Centre classifies even light crisps as outside the Wheel of Five, and stresses that a Nutri-Score of A or B does not automatically make a product healthy.

    Use a score to compare similar products. Assess separately which other foods are part of the lunch.

  • Comparing fat content alone

    Less fat on its own doesn't tell you how many kcal you'll get per 100 g or per portion eaten. Comparing two packs with different portion sizes can therefore be misleading.

    Check both kcal and fat per 100 g, then decide how much you want to serve.

  • Assuming what allergens a product contains from its brand or flavour name

    Ingredients can vary between products from the same brand. The Netherlands Food and Consumer Product Safety Authority explains the mandatory allergen labelling requirements for pre-packed foods.

    For the variety you're buying, check the current ingredients list and allergen information on the pack.

  • Treating a product page as definitive product information

    Albert Heijn warns on its product pages that ingredients and nutritional information may change. A shop page also doesn't always tell you whether an item is available at your local shop.

    Check current availability before buying, and read the label on the pack you receive before eating it.

Brands and shops to consider

Lay's

The Oven Baked range is worth considering if you want to compare oven-baked potato crisps with regular crisps.

  • Jumbo lists 428 kcal, 13 g of fat and 0,85 g of salt per 100 g for Lay's Oven Baked Original.
  • According to the Netherlands Nutrition Centre, a light variety doesn't make crisps part of the Wheel of Five. Check the portion for this variety too.

Pringles

Pringles Original pack sizes are worth considering if you want to choose an amount in advance.

  • Pringles lists Original packs in 40 g, 70 g and 165 g sizes.
  • A smaller pack doesn't change the nutritional value per 100 g. For each variety, check the ingredients and allergens on the label too.

Jumbo

Jumbo provides product information that lets you compare regular original crisps with an oven-baked variety.

  • For Jumbo Original Crisps 250 g, Jumbo lists 528 kcal, 30,7 g of fat and 1,10 g of salt per 100 g.
  • Compare these figures per 100 g with a specific alternative; don't draw conclusions about all the shop's crisps from the figures for one product.

Albert Heijn

Albert Heijn's product pages are a way to find products such as Lay's Oven Baked Original and Pringles Original.

  • The individual product pages make it easier to find the exact variety you want to compare.
  • Albert Heijn warns that ingredients, nutritional values and allergen information may change. So read the pack before eating.

Lidl

Lidl lists Lay's Oven Baked Original in a 150 g pack as one of its products.

  • The listed pack size can help you identify the variety you're looking for.
  • Check availability in store and the nutritional information on the pack.

Oven-baked crisps on Joybuy

These two Lay's Oven Baked flavours are options if you're considering oven-baked crisps as a small extra with lunch. Before deciding, compare their current nutritional information and ingredients with those of other crisps; the flavours and packs below are not the same product as the Original variety used in the comparison.

Pack of Lay's Oven Baked Barbecue, 150 g

Lay's Oven Baked Barbecue 150 g

A choice to consider if you'd like oven-baked crisps with a barbecue flavour as a small extra with lunch. The pack contains 150 g; decide how much to serve and check the current nutritional information and allergen details on the pack.

View on Joybuy
Pack of Lay's Oven Baked Paprika, 150 g

Lay's Oven Baked Paprika 150 g

A choice to consider if you'd like oven-baked crisps with a paprika flavour as a small extra with lunch. The pack contains 150 g; decide how much to serve and check the current nutritional information and allergen details on the pack.

View on Joybuy

Frequently asked questions

Are oven-baked crisps a complete lunch for children?

No, oven-baked crisps are not a complete lunch on their own. According to the Netherlands Nutrition Centre, even light crisps are not part of the Wheel of Five; serve them only as a small extra alongside foods such as vegetables, fruit and wholegrain products.

How do I compare crisps if I'm watching calories?

First compare the kcal per 100 g in similar crisps, then consider how many grams you want to serve. A smaller pack can help you decide on the amount in advance, but it won't change the kcal per 100 g.

What does the Nutri-Score on crisps tell me?

Nutri-Score helps you compare similar products, but it doesn't assess the whole lunch. The Netherlands Nutrition Centre stresses that even an A or B doesn't automatically mean a product is healthy.

What should I check if allergens are a concern?

Read the ingredients list and allergen information on the pack of the exact variety you're buying. Don't rely on the brand name alone or on information about a different flavour; the Netherlands Food and Consumer Product Safety Authority explains which allergens must be listed on the labels of pre-packed foods.